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Jamillah Muhammad

Freelance Marketer & Event Planner

1923
Location:Atlanta, Georgia, United States
Profile:https://www.freelanced.com/lkhgroup
1
Kudos
5.0
2 Skills
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JAMILLAH A. MUHAMMAD
Atlanta, GA 30346
http://www.linkedin.com/in/jamillahm
jam@lewiskortezgroup.com

PROFILE SUMMARY

PROGRAMMING, MARKETING & OPERATIONS EXECUTIVE

Over 22 years of success in developing and implementing strategies that revitalize and grow multimillion-dollar entertainment and media business entities.

Accomplished in creating programming, developing content, and leading production of top ranked nationally syndicated shows. Excel in developing branding opportunities that grow market share, increase revenue, and deliver synergies. Experienced working across diverse multi-media platforms in entertainment. Hands-on, empowering leader skilled in building high performance teams, developing talent, and producing collaborative work environments.

KEY HIGHLIGHTS
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* Built brand awareness across multi-media platforms by conceptualizing, developing, and implementing product and marketing initiatives. Radio One Inc.
* Captured advertising revenue with clients including GMAC and Lowe’s by leading business development efforts and supporting sales team. Premiere Radio Networks
* Created, developed, programmed, and managed nationally syndicated show that was ranked in Top 5 out of 42+ markets. Premiere Radio Networks
* Turned around Clear Channel Detroit from #10 to #1 Arbitron first book rating by revamping product structure and creating brand presence through local events. Maintained #1 ranking for 19 out 21 Arbitron books. Clear Channel Media and Entertainment

AREAS OF EXPERTISE
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* Talent Recruitment & Development
* Branding & Marketing Strategies
* Strategic Business Planning
* Program & Content Development
* Partnerships & Vendor Alliances
* Communication Development
* Market Penetration & Expansion
* ROI & Profit Optimization
* Budgeting/P&L Management

PROFESSIONAL EXPERIENCE
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THE LEWIS KORTEZ GROUP INC. – WASHINGTON, D.C. AND ATLANTA, GA
2008 – PRESENT
EXECUTIVE VICE PRESIDENT / PARTNER
Talent marketing and management firm.
Direct strategic and tactical plans to meet client/talent needs, encompassing talent management, consumer/media initiatives, budget management, contract negotiations, and management of vendors including talent/booking agencies, film companies, record labels, writers, and producers.
* Established artist brands by cultivating relationships between company, talent, and clients, such as Atlantic Records and Hollywood Casinos.
* Created and captured opportunities to pitch clients, sponsorships, and radio, television, media performance options for talent.
* Developed and managed touring for R&B/Blues and Gospel artist.

RADIO ONE INC. – WASHINGTON, D.C.
2010 – 2012
OPERATIONS MANAGER, WMMJ-FM & WPRS-FM
Owner and operator of 69 radio stations in 22 American cities.
Drive revenue generation, ratings growth, and consumer awareness across several multi-media platforms. Create and implement product and marketing initiatives. Forecast and manage $15M annual revenue budget for WMMJ and $6-$8M budget for WPRS. Hire, develop, and lead team of 45+ employees including on-air talent, promotions, web, and contractor staff.
* Boosted ratings rank and share by 10% in first year by revamping brand identity, launching marketing campaign, and redirecting station and staff focus.
* Grew client/talent partnerships by building associations and raising consumer awareness.

PREMIERE RADIO NETWORKS – DETROIT, MI AND ATLANTA, GA
2006 – 2009
OPERATIONS DIRECTOR
American radio network, nation’s largest syndication company based on popularity of programming, and wholly owned subsidiary of Clear Channel Communications.
Recruited to create nationally syndicated show broadcast in 42+ markets and hosted by nationally known talent, Keith Sweat. Developed, wrote, produced, and managed daily operations for this show.
* Drove revenue and market share growth through motivational leadership and on-air product improvement.
* Built and led high performance team.

CLEAR CHANNEL RADIO – DETROIT, MI; MILWAUKEE, WI; CHICAGO, IL
2004 – 2009
PROGRAM DIRECTOR, WMXD-FM DETROIT
Global media and entertainment company specializing in mobile and on-demand entertainment and information services.
Directed programming to P25-54 demographic and marketed brand in competitive landscape. Led team of 25+ direct reports, including on-air talent, off-air producers, web masters, and promotions teams. Forecasted and managed $3.7M annual budget.
* Increased ratings share and rank within first three months by coaching staff to attain top performance levels and creating revenue-generating events.
* Created, produced, and executed successful events including World’s Largest Old School Skating Party hosted annually by Steve Harvey to sold-out crowd; Free Gas Fridays, and Velvet Room concert series that featured Al Green, Marvin Sapp, and Eric Benet.

CLEAR CHANNEL RADIO – DETROIT, MI; MILWAUKEE, WI; CHICAGO, IL
2002 – 2004
PROGRAM DIRECTOR, WKKV-FM MILWAUKEE
Directed and marketed programming for P25-54 demographic in competitive market. Led team of 20+ on-air talent, off-air producers, web masters, and promotions teams. Forecasted and managed $2.5M annual budget.
* Grew station to expand market reach and increase ratings ranking in both P18-34 and P25-54 demos.
* Boosted ratings rank from #8 to #1 by creating brand awareness and revamping product structure.
* Conceptualized, developed, produced, and executed events including annual Jam 4 Peace concert to sold-out crowd of 21K and annual one-day trip to Jamaica, Phat Flight to Jamaica.

CLEAR CHANNEL RADIO – DETROIT, MI; MILWAUKEE, WI; CHICAGO, IL
1996 – 2002
ASSISTANT PROGRAM DIRECTOR & MUSIC DIRECTOR, CHICAGO
Promoted from Senior Producer for morning drive shows to produce daily on-air product. Developed and maintained client relationships. Partnered with sales, programming, promotional, and web departments.

EDUCATION
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COLUMBIA COLLEGE CHICAGO
Television and Film Production Studies

AFFILIATIONS & COMMUNITY SERVICE
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National Academy of Recording Arts and Sciences (NARAS)
National Association of Black Journalists
National Association of Black Owned Broadcasters (NABOB)
Stellar Awards Gospel Music Academy (SAGMA)
National Association of Black Female Executives in Music and Entertainment (NABFEME)
The Salvation Army Family Shelter
Bobby E. Wright Mental Health Center
Girl Scouts of America

ENDORSEMENTS
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“[Jamillah is] a reasoned, seasoned programming professional who knows her numbers and knows how to get things done.”

~ Leigh Jacobs, EVP of Research and Analysis, Tribune Communications

“With her leadership and insight, WVAZ rose to be a leader in both revenues and ratings. We could not have done it without her.”

~ Don Moore, EVP, Burrell Communications

“As a manager, she has a proven track record of major market success in Milwaukee, Detroit, and Chicago. Jamillah…brings extensive contacts and relationships in the music and broadcast industry to the table.”

~ Maxx Myrick, Operations Manager and Program Director, WHUR Radio
Skills (2) Rating
Marketing
Event Planning