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Kathryn Menoher

Freelance Internet Marketer & SEM Freelancer

Location:Grand Rapids, Michigan, United States
2 Skills
Pennsylvania State University – College of Communications May 2006
Major: Advertising & Public Relations; Minor: Spanish
GPA: 3.61, Deans List, Merrill Lynch McCarthy Academic Scholarship Award Winner?

Digital Media Consultant July 2011 - Present
• Independent online media consultant for display media planning, buying and management; SEM planning, management, optimization & reporting for such as Liberty Mutual Insurance, Novo Nordisk Pharmaceuticals, and Ski Lake Tahoe.
• Experience working directly with clients and also consulting through advertising agencies.
• Proficient with DART & MediaPlex ad serving platform, Google Adwords, Google Analytics, and Excel.

Account Manager/Media Planner October 2009 – July 2011
One to One Global Baltimore, MD
? Oversee day-to-day project management for five online advertising campaigns and/or site redesign projects. Client diversity includes: Freeskier Magazine, GGP Properties, Liberty Mutual Insurance and Novo Nordisk Pharmaceuticals.
? Initiated and lead affiliate marketing campaign for Liberty Mutual Auto and Home Insurance within Commission Junction. – Average program earnings increased by 400% in six months.
? Lead team in digital media strategy for Novo Nordisk MyFlexPen digital acquisition campaign: four month budget exceeds $1 million. Planned, optimized, analyzed digital media plan, in addition to trafficking campaign ad units.
? Management of advertising campaigns include SEM, Display, Affiliate Marketing, Social Media and SEO (link-building) in order to assist clients in efficiently acquiring leads or sales.
? Oversee site redesign & reconfiguration projects into content management systems (Wordpress & Drupal), integrating SEO and social media in order to enhance user experience, build online presence and garner leads.
? Create up to two new business pitches a month and developed the OTOnetworks Division capabilities and project lifecycle process documents for internal training resources and the OTO corporate sales and marketing division.
? Handle all invoicing of clients and vendors; manage client budgets; manage internal and external resource hours.
? Experience presenting/interacting with clients, managing interns and assigning projects on a daily basis.

Media Planner/Buyer August 2006 – October 2009
Trahan, Burden & Charles, Inc. Baltimore, MD
? Planned and implemented monthly and quarterly interactive media plans (branding, direct response, traffic driving, lead generation) for Barron’s Online, Smart Balance Products, The Hair Cuttery, MarketWatch, WSJ Print Edition, WSJ Branding campaigns, Vanguard, and Schaeffer’s Investment Research - Monthly budgets range from $10k - $300k.
? Responsible for devising and executing integrated media plans using online (display & SEM) & traditional media (print, outdoor & alternative media) for The Hair Cuttery. Increased customer count & promoted grand openings nationwide.
? Applied strategic contextual and behavioral testing into interactive media plans in order to effectively reach the target audience and receive the best ROI for campaign goals.
? Implemented, managed and optimized SEM campaigns on Google, Yahoo and Bing. Performed social media audits to examine client’s image. Responsible for weekly/monthly reports and analysis on interactive campaigns (4-12/mo.)
? Managed Vanguard’s online recruitment account; including research, POVs, media plans and job postings on niche and portal job boards. Resulting in 100s of resume submissions per month.

Account Management Intern June 2005 - August 2005
McClain Finlon Advertising Denver, CO
? Qwest Account Service Team Member, assisting Qwest Local Markets, Qwick Strike and retail projects.
? Integral part of competitive intelligence team: researched, compiled and analyzed competitive ads daily and gathered ads for interactive competitive Hotsheet. Competitive webpage database administrator; utilized by Qwest executive management (user count: 20,000+ members).

Traveling, fashion, staying active, coffee, college football, warm weather, wine & social media.
Skills (2) Rating
Internet Marketing