Alexandra Rossi

Freelance Creative Writer & Spanish Translator

Location:Washington, United States
2 Skills

R&M Creative Writing 2006-Present
Creative Content and Artistic Director
• Developed creative writing for Advertising and Publishing industries in both, English and Spanish.
• Served as proofreader and creative translator for printed, TV and Web material in Spanish and Portuguese.
• Successfully worked as journalist in site for foreign magazines in Latin America.
• Developed ideas and promotions for online material, including corporative websites and company presentations in Spanish and English.
• Key clients include Kimberly Clark, Unilever, Santander Bank, Telefonica, Claro, ConAgra, Nii Holdings, Mass Hispanic Agency, Revista Prensario Argentina, among others.

La Isla Newspaper – Key Biscayne 2004-2008
Partner, Director and Editor
• Led the remake of La Isla Newspaper in Spanish, implementing new corporate image, online presence and advertising, and redesigned improved format, sections and style.
• Successfully launched the English version: La Isla Times.

SnapLinks Communications Agency - Miami 2001-2006
Owner and Director/Copywriter
• Developed and implemented pan-regional advertising, public relations, online content and website, and marketing campaigns in Spanish, English and Portuguese for both US general and Hispanic markets in US as well as in Latin America (Mexico, Venezuela, Colombia, Argentina, Chile, Peru and Brazil).
• Created communication strategies for printed and online media outlets.
• Designed, wrote and delivered online trade newsletters in Spanish and Portuguese.

Izarra Publishing Group - Miami 1997-2001
Director and Editor of P&C Magazine
• Successfully launched and developed the first online daily magazine for the Hispanic Communications industry, today called
• Wrote and edited articles in Spanish from English-speaking and Portuguese-speaking sources.
• Directed the design, layout and contents of P&C magazine in print and online media.
• Uploaded graphic and text material in a daily basis to cover live news from trade events around the world.

Bavaria - Colombia 1996-1997
Product Manager
• Managed all the communication activities for Orense food brands.
• Led a group of professionals to integrate marketing, advertising and sales activities in a profitable manner.

Bates Colombia 1995-1996
Creative Group Director
• Visualized, created and developed multi-media communication campaigns.
• Led a team of graphic designers and writers.
• Contributed in the filmmaking, and editing of the TV campaigns.
• Clients included leading food companies in Colombia.

FCB Colombia 1993-1995
Creative Group Director
• Visualized, created and developed award-winning communication campaigns for national and international markets.
• Led a team of graphic designers and writers.
• Contributed in filmmaking and editing of the TV campaigns.
• Adapted campaigns in English from US to be implemented in the Latin American Market.
• Clients included Master Card, Colgate-Palmolive, Kleenex, Procter & Gamble, and Renault.

McCann-Erickson Colombia 1989-1993
Creative Group Director
• Visualized, created and developed award-winning communication campaigns for multinational brands.
• Led a group of graphic designers and interns.
• Co-directed numerous TV campaigns and directed radio spots.
• Edited, proofread and approved all the material.
• Clients included Goodyear, Gillette, Honda, Exxon, Quaker, and Bayer.

Ogilvy & Matter Colombia 1989-1993
• Created printed and TV campaigns for national media outlets.
• Successfully implemented Direct Response campaigns in the national market.
• Visualized graphic design and layout for the campaigns.
Universidad Catolica de Manizales-Colombia 1987
Bachelor in Advertising
Universidad Politecnico Grancolombiano-Colombia 1996
Postgraduated, Business Administration
University of Houston 1997
Bachelor in Advertising and Marketing (Validated)