Jeannine Mallory

Freelance Editor & Press Release Writer

Location:Tampa Bay, Florida, United States
2 Skills
“You’re by far the best communicator out there.”
Irene Maher, WFLA-TV (NBC) & The Tampa Bay Times

Organized, energetic, award-winning PR & marketing pro with proven expertise in writing, marketing, proofreading/editing, and special events. Outstanding creative writing skills. Known for being calm and valuable in fast-paced environments and multi-project settings. Extensive, effective customer service skills. Excellent phone and presentation skills. Can work in a team environment or individually from my home office. Travel to 30%.

Editor, PR Consultant
Mallory Editing & The Acorn Group Public Relations 1990 – Present
Meticulously edit books for new and established authors; more than 35 have gone into print since 2009
Consult with individuals and agencies to help with their crisis communications needs
Keen eye for detail and continuity, grammar, consistency and format
Skilled in making technical/complex concepts easy for all audiences to understand
Clients have included hospitals & physicians, banks, law firms, non-profits, Realtors, publishers and corporations

Public Information Officer
Florida Department of Health, Pinellas County Health Department 2004 – 2009
St. Petersburg, Florida
Ensured accurate, effective, and rapid dissemination of health information to the community through media releases, on-camera and phone interviews, presentations, and follow-up
Developed and wrote newsletters, annual reports, proposals, news releases, customer information, web content, flyers, brochures, etc.
Worked aggressively and promptly with local, state, national, and international media
Developed system for tracking and responding to customer complaints and answered public phone and email inquiries to ensure understanding and good health
Deployed extensively and effectively during state and national disasters as part of the Florida PIO Team

State Lead for Public Affairs
American Red Cross – Tampa Bay Chapter 1997 – 1998
Tampa, Florida
As State Lead, responsible for guiding disaster and all other public affairs activities for Red Cross chapters in FL
Various PR work – from stapling flyers to writing and customer service – with donors, volunteers, and staff
Monitored and maintained budget to ensure financial effectiveness
Deployed to local, state, and national disasters as public affairs officer

Graduate Studies - Master’s in Public Administration (MPA): Troy State University
*Note: – Lack two courses

B.A., Public Relations and Mass Communications
University of South Florida, Tampa, FL

FEMA - Advanced Crisis Communication
The Center for Risk Communication ? Trained by Dr. Vince Covello in Risk Communication
U.S. Centers for Disease Control & Prevention (CDC) ? Advanced Crisis and Emergency Risk Communications
Florida Emergency Management ?State Emergency Operations Center Clearance
University of Miami ? Behavioral Health Training for Terrorism and Disasters,
Psychological First Aid for Terrorism and Disasters
NY / NJ Public Health Training Center ? Communicate to Make a Difference, Exploring Cross-Cultural Communication
Harvard University - Advanced Risk Communications
Columbia University - Crisis Communication
Florida Department of Health - Advanced Crisis Leadership (by invitation only)
Emory University - Valuing Cultural Diversity

Customer Service – phone, personal, email response
Time Management / Organizational Focus
Creative, Calm, Detail-Oriented
Marketing – planning, implementation, and evaluation
Public Relations – press releases, press conferences & interviews, media contact and relationship-building
Meetings/Events – planning, oversight, evaluation

Recipient, Best Practices Award: U.S. Dept. of Health & Human Services - “Excellence in Communications” for flu shot shortage and prevention campaign.
Presentation: “Communicating After Disaster” - Presentation to the first-ever joint meeting of the National Association of County Health Organizations, Association of State & Territorial Health Officials, and State & Territorial Injury Prevention Directors

Gulf Coast Medical Center – Public Relations Director
The Write Place (Advertising/Marketing Agency) - Partner, Creative Director
Southeast Louisiana Blood Services – Public Relations Director
Virginia Dept. of Health - State Public Information Officer
Orlando General Hospital (Now ORMC) – Public Relations/Customer Service Director
South Bay Hospital – Public Relations & Volunteer Coordinator
Tampa General Hospital - Copywriter
Largo/Mid-Pinellas Chamber of Commerce – Events Coordinator
Bank of New Orleans – Mgmt Trainee / Benefits Analyst
Tampa Bay Buccaneers – Public Relations Team

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Skills (2) Rating
Press Release Writing