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Colleen Tvorik

Freelance Blog Writer & Content Writer

16010
Location:Salt Lake City, Utah, United States
Profile:https://www.freelanced.com/colleentvorik
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I am a freelance copywriter specializing in creating engaging copy for press releases, websites, catalogs, blogs, brochures and all types of collateral material.

In addition to beginning my career in Media Relations at Michigan State University, I also have the tremendous experience of working as a National Sales Manager, Event & Meetings Sales Manager, Conference Services Manager and Catering Sales/Wedding Manager for Canyons Resort. My sales and event planning skills add a unique element to my writing and public relations skills, as I have a tremendous understanding of building and cultivating customer relationships.

At Canyons, I wrote the majority of published articles for the resort’s Conference Sales Quarterly Newsletter. I’ve also written press releases for PlanningFamily.com, and Search Engine Optimization (SEO) oriented articles for Powderhound Marketing.

Powderhound Article:

http://naturalmountainhealth.wordpress.com/2009/10/22/fall-allergy-remedies/

Additionally, I am a contributor for UtahOutside.com. Recent UtahOutside.com article:

http://www.utahoutside.com/2011/12/learn-to-telemark-in-the-wasatch/

I have absolute confidence in my ability to produce powerful, accurate copy for your organization. My experience allows me to complete projects from concept to the final stages at a quick pace to meet fast paced deadlines.

RESUME:
EXPERIENCE:
Freelance Copywriter
2008 - Present

Creator of compelling copy for corporations, magazines and websites including Powderhound Marketing, Backcountry.com, UtahOutside.com, PlanningFamily.com, and Canyons Resort.

Canyons Resort, Park City, UT
Sales Manager, Executive Meetings
September 2009-October 2011

Sold hotel guestrooms, catering services and banquet facilities to groups of under 31 room nights through direct client contact to maximize total room revenues and profit margin for resort’s four hotels

Utilized relationships from seven years with Canyons Resort to maintain & increase market share for Northeast Territory as well as Utah Territory

Conducted tours of hotel and banquet facilities, entertained prospective clients and sold vision of resort

Compiled creative proposals designed to promote resort’s hotels and venues to prospective clients

Devised strategies for selling new venues which have opened around the resort in 2010/11

Assisted Director of Marketing, Lodging with writing internal copy for Canyons Conference Sales Department

National Sales Manager,
June 2008-September 2009

Sold hotel guestrooms, catering services and banquet facilities to groups of greater than 30 room nights by developing and maintaining relationships with key clients in order to maximize total rooms revenues and profits for resort’s four hotels

Established client base of organizations, associations, and corporate business for the West Coast Territory through direct outside and inside sales efforts as well as representing the resort at key trade shows and conventions

Negotiated guestroom rates, meeting room rental, function space and hotel services within approved conference-booking guidelines

Corresponded to clients via customer service letters, sales letters, proposals and contracts

Conducted tours of hotel and banquet facilities, entertained prospective clients and sold vision of resort

Assisted Director of Sales with implementation of resort’s sales operating plan by achievement of quarterly and yearly room nights/revenue goals

Catering Sales Manager
August 2006-June 2008

Catering Sales contact for all single-day functions including weddings and social functions

Performed sales calls and network with both clients and potential clients in Salt Lake Valley. Worked with incoming leads and prospected potential business as well as drew up proposals and contracts for potential groups

Performed site tours with potential and brought potential groups to contracting stage, selling the Grand Summit Hotel & Conference Center, Sundial Lodge and Silverado Lodge

Sold mountain activities during both summer and winter seasons. Planned all conference details and catering options and oversaw rooming list and billing details

Arranged banquet Information through Delphi Banquet Event Orders and a Group Resume

Worked with banquet staff to ensure meetings ran efficiently while group was on property

Worked closely with outside vendors

Event & Meeting Sales Manager
May 2004-August 2006

Worked with incoming leads, prospect potential business and repeat clients west of the Mississippi. Performed sales calls and networked with both clients and potential clients in Salt Lake Valley

Performed site tours with potential clients of Grand Summit and Sundial Lodge

Brought potential groups to contracting stage, selling the Grand Summit Hotel & Conference Center, Sundial Lodge and Silverado Lodge

Sold mountain activities during both summer and winter seasons

Drew up proposals and contracts for potential groups. Planned all conference details and catering options, oversaw rooming list and billing details

Arranged banquet information through Delphi Banquet Event Orders and a group resume. Worked with banquet staff to ensure meetings ran efficiently and smoothly while group was on property

High Mountain Properties, Park City, UT
Sales & Marketing Coordinator
July 2002-February 2004

Coordinated communication of contracted group material between the National Sales Manager and property/reservation staff

Produced group contracts and proposals in absence of the National Sales Manager and Assisted the accounting department with billing of all group reservations

Performed site tours with potential group and wholesale clients

Designed advertisements and marketing materials for both print and web

Worked on several photography projects including individual photographing of each unit in the HMP inventory. Edited and enhanced shots via Adobe Photoshop

Assisted Director of Sales and Marketing with management of High Mountain wholesale partners inventory and contracts

Michigan State University Sports Information, East Lansing, MI
Sports Information Student Assistant
1997-2001

Staffed home events and was contact for day-to-day media relations

Wrote press releases, program features and designed and wrote media guides. Updated Fax-on-Demand and the official Michigan State Athletics Web site

Statistician for 2000 Michigan State men’s and women’s soccer teams

Wrote and designed 1997-98 and 98-99 MSU women’s tennis media guides, 1998-2000 MSU women’s crew media guides

Wrote and designed 1999 Big Ten Conference Women’s Tennis Tournament Program; served as primary contact for the Tournament

Educational Qualification:
Bachelor of Arts, Journalism, May 2001
Michigan State University, East Lansing, MI
Academic Achievements: Two-time dean’s list honoree and member of the Kappa Tau Alpha,
National Honorary Society of Journalism
G.P.A.: 3.4/4.0
Emphasis Areas: Public Relations and Environmental Studies
Study Abroad: “Reporting in the British Isles” – Studied journalism in Ireland, Scotland, England
& Wales from May 11 to June 17, 2000 – Toured newspapers, radio and television stations
Wrote extensive magazine articles relating to the experience

Activities:
Mountain biking, cyclocross, road cycling, triathlons, trail running, equestrian sports, backcountry skiing, telemark skiing.

Organizations:
Utahmountainbiking.com Race Team, Team Sugar Women’s Mountain Biking Guide, Michigan State Alumni Association, United States Equestrian Federation
Skills (2) Rating
Blog Writing
Content Writing