Friends (1)

Lia Parisyan

Freelance Internet Marketer & SEO Freelancer

Location:Schenectady, New York, United States
2 Skills
Qualifications Profile

Innovative professional with experience in marketing, branding,
communications, and creative development. Creative visionary with
proven success in managing branding initiatives, boosting market
share, and identifying growth opportunities and market trends.
Instrumental in managing branding, SEO optimization, and sales
positioning. Adept in performing within changing marketing
environments requiring focused decision-making. Fluent in Armenian,
French, and Portuguese as well as exposure to Spanish.

Brand Management Copywriting Digital Marketing & Advertising Social Media
Content Development SEO & e-Commerce Sales Positioning Technical Writing
Web Development & Launch

Professional Experience

Feature Writer/Makeup Artist

* Wrote feature articles on a variety of topics like Spring012
haute couture collections, the Green House Seed Company based in
Amsterdam and eco-friendly textile development.
* Licensed Makeup artist and Associate Art Director for photo shoots.
* Reviewed all new beauty products, and featured tips/tools of the trade.

e-Commerce Writer

* Developed SEO-rich content for Bounty paper towels (Arts & Crafts).
* Received awards for original content and topics.
* Designed eco-friendly, child-safe, project-based learning activities.
* Promoted content and drove traffic via social media/blogging.

CHILD CENTER OF NEW YORK, New York, NY (2011-Present)
Art Early Education and Youth Development Specialist

* Developed lesson plans for ESL/Special Education elementary students.
* Designed art lessons for all skill levels.
* Designed displays, branding, lesson templates, and
bulletin-board standards.
* Developed visual and technology project-based learning.

BRICKHOUSE SECURITY, New York, NY (2010 – 2011)
Copywriter/e-Commerce Digital Strategist

* Managed branding, competitive analysis, research, and sales
positioning activities.
* Performed SEO for e-commerce and performed basic HTML corrections.
* Participated in editing product copy and arranging art layout.
* Handled copywriting involving technical manuals.

PEARLEX.COM, Centerville, VA (2005 – 2010)
Junior Associate Digital Media & Marketing (Telecommunication)

* Played a key role in launching, an international
consulting company specializing in Middle East and South America.
* Cultivated positive and enduring relationships with
international clients along with designing website
* Championed efforts to rebrand the company logo by creating
design buzz through social media networks.
* Collaborated with designers and founder/senior executives to
assist in designing website content and services. Pioneered the
implementation of innovative marketing strategies to maximize revenue.
* Created industry case studies to attract and retain clients.
* Executed social media and media relations initiatives.

LEVITON MANUFACTURING, INC., Little Neck, NY (2008 – 2009)
Public Relations/Marketing Assistant

* Garnered recognition as a high-impact writer demonstrating
ability to attract Gen-Y consumer segment. Featured blogger on
* Expanded market and industry understanding through ongoing research.
* Provided support to the Head of Marketing on various creative initiatives.
* Handled digital media and photography activities.
* Edited and pre-approved web/print layouts and content.
* Spearheaded efforts to negotiate advertising costs and values.
* Performed public relations tasks including writing press
releases and product descriptions.
* Selected photos for image campaign.

WIZARD IDIOMAS, Santa Catarina, Brazil (2006 – 2008)
Head English Teacher

* Created lesson plans, using Reading Reform methodology for native
Portuguese speakers.
* Provided support to Principal and led planning sessions.
* Handled after school homework help.
* Edited and pre-approved exam content.
* Performed public relations tasks including writing press
releases and product descriptions.

Education / Credentials

Bachelor of Arts in Creative Writing/Political Science (2007)
CUNY HUNTER COLLEGE, New York, NY; Magna *** laude (GPA: 3.9)
English/International Relations (2004)
CLARK UNIVERSITY, Worcester, MA; (GPA: 3.9)
National Dean’s List, National Honor Society, National Spanish Honor
Society, Armenian Young Poet & Writer Recipient, Winner of Unilever
Young Writer Fragrance Campaign, High School and College Level Tennis
Honors, Academic Scholarship

Technical Skills

Operating Systems: Windows 2000/XP/Vista/7, Macintosh OS 9/10,
Macintosh OS X Snow Leopard

Software: VOCUS, Microsoft Office Pro, Adobe, FinalCut Pro 6,
PowerPoint, Yahoo Store (Editor), Amazon Store, WordPress, Blogger,
Brazen Careerist

Languages: Basic HTML
Skills (2) Rating
Internet Marketing