J. Lawson

Freelance Book Designer & Graphic Designer

Location:Honolulu, Hawaii, United States
2 Skills
Professional Summary
I have a passion for design and a strong desire to be part of a team that is constantly seeking to inspire, and be inspired. My responsibilities have included the management and development of websites, technical illustrations, business graphics, brochures, master pages and style sheets in Microsoft Word and Adobe Suite. I have had the opportunity to oversee the completion of numerous successful projects, which have led to the enhancement of overall brand awareness. Tasks have incorporated my exceptional skills in Photoshop, Illustrator and Dreamweaver, and resulted in the creation of static and animated presentations suitable for Web and other multimedia. I am certified in Microsoft Office Word and Excel. Recent positions have afforded me specific experience in process improvement initiatives, particularly using the Capability Maturity Model Integration (CMMI®) methodology. I am capable of adapting and creating dynamic work regardless of the medium and its constraints.
Production Specialist
Multi-Media Designer / User Interface Designer, Honolulu / HI
Top Level Hawaii 04/2011-Present
- Duties required as Production Specialist include establishing strategies for all phases of the products life cycle – conception, definition, launch, and post launch
- Evaluating the quality of creative content for startup companies and established clientele developing a rebranding strategy
- Responsible for the management and revision of timelines and estimates, while assigning team members defining task for specific project goals
- Identifying and resolving design, website code, software and production problems, with the help of my team members
- Duties required as Multi-Media Designer include design and layout for websites, email correspondence, logos, mobile applications and new software
- Developing the stylistic and artistic direction for photo-shoots, original illustrations for both agency work and corporate settings
- Produced video reel from storyboards, we collectively determined shot by shot sequence, with the director we edited the film to match with sound and animation
- Duties required as User Interface Designer include analyzing results from SEO campaigns, using optimization techniques to increase traffic to specific pages or entire websites, making revisions to website structures and layout to boost rankings
- Systematically changing the navigational structure of site content, logically rearranging the hierarchy of information and redeveloping the blueprint of the webpage, to improve user experience
Graphic Designer
Desktop Publisher / Graphic Designer, Falls, Church / VA
THE CENTECH GROUP 08/2009-04/2011
- With the Marketing Department we, conceptualized, designed, created and produced a range of highly engaging print and multi-media communications, including brochures, one pagers, tradeshow booth skins, invitations, advertisements, PowerPoint presentations and webinars
- Supported Marketing Director in protecting and extending corporate identity to ensure consistency in look and feel across internal and external communications
- Assisted in maintenance of all company websites, social media outlets, and intranet
- Maintained the best practices for file and server management, including consistent application of naming conventions, file/folder organization, and versioning control
- Maintained specialized knowledge of computer graphics software applications
- Coordinated interactions with internal and external vendors to ensure price, quality, schedule and delivery of the above materials
- Created, finalized, distributed quick reference guides and instructional process documents
- Managed multiple projects simultaneously while meeting mutually-agreed upon deadlines
- Selected and negotiated with vendors
Graphic Designer, Washington, DC
International Labor Rights Forum (Non-Profit) 04/2009-08/2009
- Planned, developed and disseminated information designed to keep the public informed of the organization's programs, accomplishments and point of view
- Prepared monthly site refresh design updates and related landing pages
- Accomplished assigned duties through written communications; visual/graphic media, including Web site development and maintenance and personal contact, such as conventions and assemblies
Jr. Graphic Designer, Tampa, FL
Hype Media Promotions 12/2007-03/2009

- Constantly assessed and resolved complex creative challenges and quality issues
- Assembled 3D renderings for retail owners to increase financing from investors and build enthusiasm about their brands
- Designed tradeshow booths for multiple corporate events which led to company awareness
- Constructed AutoCAD drawings for product merchandising generating awareness and excitement about newest products
- Produced design concepts for direct mail, corporate image campaign materials & catalogs
- Completed difficult assignments that were broad in nature, with originality and ingenuity
- Work with photography team to develop new concepts
- Provided desktop publishing services for presentations and production of external marketing collateral
- Managed multiple projects simultaneously while meeting mutually-agreed upon deadlines
Web Designer (Freelance)
Web Designer, Washington, DC
- Responsible for design, site structure (information architecture) and daily maintenance of www.stellabonds.com
- XHTML & CSS coding, image editing, basic use of ASP and JavaScript
- Image scanning, optimization and adding images and/or products
- Update, correct and create new HTML Web pages as requested
- Repair and correct broken links, tables etc.
- Revise content to promote website in Web searches
- Maintain websites as events and details change
Web Designer, Las Vegas, NV
United Natives Incorporated (Non-Profit)
- Planned, designed, implemented and constructed website www.unitednatives.org
- Developed a brand standards manual, (which includes logo design, logo specification and application, color pallets, typography, tone of voice, photography, iconography and implementations
- Provided graphic design support by finding the best way to communicate their message through print and electronic media, which led to government grants and alumni funding
Graphic Designer, Upper Marlboro, MD
RF Depot Incorporated
Designed and maintained radio frequency microwave conductor catalog by imputing current pricing data, electronically organizing inventory with ASTRA, which helped create a seamless link between the Internet pricing catalog, print catalog and electronic sales catalog within the company’s corporate network. This lowered development cost, increased sales potential and made the company more practical than their competition. Administrative duties included:
- Cross referencing multiple Excel workbooks including charts, macros, and custom add-ins
- Data entry, match documents, code and batch, for approval of appropriate manager
- Record keeping, recording of catalog amounts, verification of appropriate calculations
Technical Knowledge

- Microsoft Office Suite 2007
- Adobe Suite CS4 & CS5
- InDesign
- QuarkXpress 7
- Basic JavaScript
- Basic PHP
- Wordpress
- AutoCAD 2008
- AutoDesk Viz 2008
- Form-Z 2008
- 3D Studio Max 2008
- SharePoint
- Mac OS

Microsoft Office Specialist Excel (MOS) January 2011 January 2011
Microsoft Office Specialist Word (MOS) January 2011
International Academy of Design & Technology Tampa, FL March 2009
BA, Interior Design Minor: Graphic Design
University of Hawaii at Manoa Honolulu, HI May 2007
BA, Architecture Minor: Business & Communication
Skills (2) Rating
Book Design
Graphic Design