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Susan Good

Freelance Article Writer & Biography Writer

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Location:Los Angeles, California, United States
Profile:https://www.freelanced.com/susangood
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SUSAN A. GOOD
1834 Kinglet Court
Costa Mesa, CA 92626
P: 949.922-2000 F: 949-250-4440 E: sgood@amgre.com

Objective To obtain a challenging position where my experience and accomplishments can be translated into improved growth and profitability for your organization
Experience ACCELERATED MARKETING GROUP Newport Beach, CA
Executive Vice President, Public Communications. Manage advertising/promotion department, oversee and engage in all aspects of promotion, advertising and publicity. Compose press releases, develop media and promotional packages, book interviews. 2000-present
C.BECK&ASSOCIATES Chicago, IL
Account Executive. Developed and implemented communication and marketing programs to the pharmaceutical industry in the US and Canada. Provided expertise in reaching the physician audience via peer influence and direct marketing techniques. Coordinated project management for clients including Abbott Laboratories, Syntex Canada Inc, Curatek Pharmaceuticals and Rhone Poulenc Rorer Canada Inc. 1992-1996
NATIONAL COMMISSION ON CORRECTIONAL HEALTH CARE Chicago, IL
Programs Manager. Directed operations and integrated various programs of the non-profit organization, including Accreditation, Certification, Education & Training and Quality Assurance. In charge of devising and implementing marketing plans, policy development, budgeting, expanding client base and increasing organizational visibility in the media. 1990-1991
CHARTER HOSPITAL of SOUTH BEND South Bend, IN
Marketing director. Directed marketing functions for this start-up 60 bed private psychiatric hospital and its three counseling centers. Developed and oversaw execution of marketing plan, outlined strategies to assess opportunities and needs, product-line development, communication, sales and referral development, community relations and budgeting. 1989-1990
D.S.HOWARD & ASSOCIATES, INC. Chicago, IL
Project Director. Developed recommendations and strategic assessments for clients in the medical, consumer and commercial/industrial industries by managing the collection, monitoring, analysis and presentation of information pertinent to market size, commercial opportunities and the impact of changes in market trends. Clients included Ameritech Mobile Communications, Amoco Oil, AT7T, Baxter, Becton-Dickinson, Mead Johnson, Motorola, Siemens and Zimmer, to name a few.1988
HEALTHCARE INTELLIGENCE, INC. Chicago, IL
Project Director. Spearheaded projects from their inception. Duties included prospecting for business, proposal writing, methodology and sample design, questionnaire formulation, data collection, coding, analysis, segmentation, brand awareness studies, product positioning, trend analysis and image forecasting. Clients included American Hospital Supply, Ames, Baxter Travenol Laboratories, Caremark, IVAC, Mallinckrodt Critical Care, 3M, Pharmaseal, Procter & Gamble and Rush Presbyterian St. Luke’s Medical Center. 1986-1988
LAKE PUBLISHING CORPORATION Libertyville, IL
Market Research Manager. Designed, analyzed and presented primary research projects, including benchmarks, concept testing, product positioning, advertising tracking and segmentation studies. Liaison to senior management, marketing staff and advertising agencies. Managed outside suppliers and supervised support staff. 1985-1986
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE Washington, DC
Research Assistant. Scanned newspapers and other media for information relevant to Middle East issues. Compiled data for newsletters, brochures, fundraising pieces. Participated in Political Leadership Development Program, organizing campuses for pro-Israel political positions by maximizing influence within media channels, electoral and legislative campaigns. 1985

UNITED STATES PUBLIC INTEREST RESEARCH GROUP Washington, DC
Intern. Researched and canvassed to bring critical issues directly to public, raised funds to support the work of this non-profit consumer and environmental lobby. Extensive research on acid rain and ozone depletion issues. 1984
QUEBEC GOVERNMENT Quebec, Canada
Research Fellow. Interviewed prominent political figures and analysts, worked with Ministry of Intergovernmental Affairs on research designed to gather information relevant to volatile linguistic laws controversy. Thesis reported specifically their far-reaching effects on Canadian business climate and educational policy. Conducted lectures in Canadian Affairs class upon return. 1983-1984

Education Laval University, Quebec, Canada. M.A. in Canadian Affairs
Northwestern University Evanston, I. B.A. in Political Science