Friends (4)

Katie Weitzel

Freelance Salesperson & Personal Assistant

3155
Location:Lexington, Kentucky, United States
Profile:https://www.freelanced.com/katieweitzel
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Katherine Kay Weitzel
621 West Main Street Suite 102 ? Lexington, Kentucky 40508 ? (859) 421- 5873 ? katie@conciergegirl.net www.conciergegirl.net

Objective: A Position within a Company; Sales, Marketing, Building Business, Regional Position,
Non-Profit, National Sales, Management, Director of Sales, Research Development, Retail
Management

Summary of Qualifications
Motivated, creative, passionate with extensive experience in customer service, trouble shooting, and calling on C level executives with an ability to clearly convey a company’s products and services to capture new business. Increase existing sales from 1.6 million to 10 million in 1 ½ years by identifying new markets. My knowledge in sales, marketing and operations enables me to drive sales, reorganize teams to improve sales, and exceed revenue projections. Excel in cultivating new business relationships and creating loyal/long-term customer partnerships. Adept at managing large sales portfolios can develop and execute strategic short-term & long-range goals. Skilled in tapping into new client bases, closing, and maintaining a consistent sales effort. Recognized and noted for ability in leadership, teamwork, superior sales skills, building businesses, recruiting, training elevating customer satisfaction and creating an energetic, motivated team. Have experience in fundraising, and campaign management for political and for nonprofits organizations, have experience in selling to wholesale & retail companies.

Skills Summary

? Sales
? Marketing
? Management
? Market Expansion
? Brand Awareness
? Guest Relations
? Project Management
? Openings ? Profit Building
? Multi-Tasking
? Contracts
? Positive
? Problem Solving
? Organized
? Fundraising ? Prompt, Follow Deadlines
? Market Analysis
? Customer Satisfaction
? Recruiting
? Training
? Team Building
? Leadership
Professional Experience

Concierge Girl, LLC
Owner
We are a professional service provider; to some a personal assistant/concierge, to others an extra pair of hands. Marketing our services to companies/employees, concierge doctors, hospitals, busy executives, seniors, baby boomers, mothers, fathers, we do shopping, errands, driving, senior services, personal home services, downsizing homes, manage buildings, rentals, help to develop new business ideas and execute the marketing plans, helped to develop my own web site. Have been recommended by Angie’s List, and Premiere Corporate Concierge Service out of Atlanta; (been in business 20 years).
I am persistent/consistent, have been told that I make the impossible happen and make it look easy, have common sense, people skills and can multi task, I go beyond expectations always.

HCBC Wholesale & Retail - Kentucky Proud Products Lexington, Kentucky
Director of Business Development
Secured over 50 new accounts producing over $250,000 in new sales in 4 ½ months. Successful in
Selling and marketing this new product to increase sales by being involved with Tim Laird, CEO of Brown Forman, and (help to produce a TV commercial on his show with our products). Developed new relationships with Director of Ky. Proud Products to be able to assistant in negotiating people of interest to new kitchens in Texas, California, & Kansas City to retail & wholesale Ky. Proud products this includes all training & sales & marketing in new territories. Some of the store I opened 5 Paul’s Fruit Markets, Franks Meat Market, Louisville Ky. Jungle Jims International Market in Fairfield Ohio, participated in Food Shows, Kentucky Crafted Show, and many more.
Neg. with national grocery chains to sell products; on target to be a 2 million dollar company in 2011

CREATIVE LODGING SOLUTIONS & HOME-TOWNESUITES Lexington, Kentucky
National Sales – Regional Sales – Director of Openings
Ongoing training for 35 account manager’s in negotiating rates for national accounts. Secured rate agreement’s for franchise companies, enabling CLS to compete on a larger scale. Secure accounts by sales calls, telemarketing,
researching companies to ensure they are the right fit for the company’s profile. Generate qualified leads & trained
national sales people enabling them to close business quickly. Opened new hotels, and helped with renovations.

Responsible for assessing challenged hotels that were underperforming in their markets.
• Saved top 20 accounts 50% on their rates that had been negotiated
• Secured better rates for 10 –15 million dollar companies (Pike, CHG, Cracker Barrel, RJ Corman, Turner, Grey Construction many more
• Implemented & created change to turn properties around
• Hired & trained Director of Sales & Sales Manager
• Established rates & identified demand generators in all markets
• Increased sales and achieved budgets
• Ongoing training; 50 people at call center

ENCORE ENTERPRISES/PINEAPPLE MANAGEMENT Dallas, Texas
Regional Director of Sales & Marketing
Developed, supervised, and was accountable for sales and marketing strategies for 19 properties (fifty million in sales) Marriott Courtyard, Fairfield Inn, Towne Place Suites, Residence Inn’s, Hampton Inn’s. Region: Kentucky, Secaucus New Jersey, King of Prussia Pennsylvania, Milwaukee, Wisconsin, Georgia, Savannah, and Tampa, Florida. Analyzed business trends/market trends to support forecasting and identify revenue opportunities. Conducted sales training courses and accompanied sales teams on sales calls to further train, pinpoint strengths and weaknesses, and capture difficult sales.
• Exceeded yield index target, grew yield 4.1% over previous year
• Achieved sales budgets in all markets (awarded 1 week cruise for entire team)
• Trained the Director of Sales in extended stay markets on how to capture business, improved brand’s yield index more than 10% from this training.
• Helped with pricing, reservations systems to better support extended-stay focus and become more competitive in this market niche.
• Was promoted to ABEC / Encore National Sales Resort Division as National Sales Director - resorts included (Silver Shells Beach Resort & Spa, Royal Palms Towers, The Palms of Destin Resort & Conference Center - calling on corporate & tour and travel, attended MPI travel shows

CREATIVE LODGING SOLUTIONS Lexington, Kentucky
Director of National Sales
CLS was a new lodging service provider which specializes in long-term and project based lodging needs. CLS provides clients nationwide assistance with lodging expense control, discounted rates and consolidated billing.
I have a track record of achievement working independently in a fast paced multi-tasking environment, possess the ability to establish professional relationships with C level decision makers with fortune 500 companies to capture business. Entrepreneurial culture, creativity, with strong direct selling skills; innovative and service focused. Analyzing prospects and clients needs prescribing appropriated lodging programs
• Responsible for pioneering innovative approaches in driving top line revenue, team leader ship and project management training. Processing over 6 million dollars in the first year for this new company.
• Developed and maintain 80 new corporate accounts in the first two years, producing a profit for the company.
• Help to develop brochures, advertising and marketing materials.
• Secured a 5 million dollar account in 2002 (just started company) and an 8 million dollar account in 2004
• Help to grown CLS to a 15 million dollar company in 2006
• Ongoing training for call center

CHOICE HOTELS INTERNATIONAL Silver Springs, MD
Regional Director of Sales & Franchise Service Director
Oversee sales and marketing efforts for fifty hotels. Brands including; Comfort Inn, Comfort Suites, Quality Inns & Suites, Sleep Inns, Mainstay, Econo Lodge, and Suburban.
• Conducted Choice fundamental sales and marketing seminars on properties. Classes would include Owners, General Managers, Front Office Managers and Executive Housekeepers resulting in increasing occupancy 20%.
• Gained valuable experience on how to effectively work with a quality company at a multi-property corporate level.
• Was promoted to Franchise Service Director responsible for a larger territory with the emphasis on operational analysis, consultation services and training.

MARRIOTT RESORT Grand Cayman Island, British West Indies
Assistant General Manager
Managed a staff of 182 in all departments: 550 room resort, developed training, incentive programs all departments
assumed the GM’s responsibilities when absent. Oversaw the day to day operations of FB, HK, FD and maintenance
• Exceeded food goals of over $4,000,000, beverage over $2,000.000 with a net income over $10,000,000
• Achieved occupancy and ADR goals (89% – $149.00 YTD)

MARRIOTT HOTEL Louisville, Kentucky
Director of Sales
Responsible for helping convert the Radisson hotel into a Marriott - (Waiting for my Cayman Island permit to be approved).
• Helped the VP of Operations, Director of Sales & General Manager with a successful conversion, maintaining a high occupancy.

COOLFONT RESORT CONFERENCE CENTER & SPA Berkeley Springs, West Virginia
Director of Sales
Developed and implemented various sales and marketing plans for this 500 room mountain resort. Worked with owners on special projects to improve the resort; help to create new marketing materials and hiring sales managers. Involved and developed training and incentive programs for employees. Organized and participated in direct sales, blitzes, and shows in the DC market.
• Help to change their reservations system from manual to computer based, increasing revenue by tracking reservations to prevent over booking, and achieved 90% occupancy for 4 months.

MARRIOTT RESIDENCE INNS: 30 LOCATIONS
Mid-Atlantic Regional Field Assignment Manager
Responsibilities included traveling to 6 states with 30 hotels: Consulted with general managers, director of sales and staff. Assisted in the organization of hotel sales & helped with operations as well as trouble shooting and hiring new employees.
• Mid-Atlantic Region: increased sales by over $600,000.00 - $72,000.00 room nights and created over 1,000 new leads.
• Greensboro NC, in 6 months increased ADR and sales revenues each period, increased occupancy rate from 49% to 90% & increased ADR from $54.00 to $71.00 within 4 months.
• Columbia, SC., established 41 new accounts/resulting in $400,000.00 new business revenue in 4 months
• Flagstaff, Arizona, did all pre opening work; (2 months prior to opening) & opened RI new Mountain Resort, first time in leisure market, maintained occupancy 89% - 90% for 6 months after opening.
• Toledo, Ohio, successfully raised the hotel from one of the lowest performing hotels in its market/ region to be #1 in 5 months; Increased occupancy from 30% to 92%, with an extended stay at 60%
• For 3 periods the accounts revenue forecast for sales exceeded by 20%

GO-FER-IT, LLC Mountain View, California
Owner (sold the business)
Driving, Shopping, Errands for companies & people, did work for Apple Computer, Syva and Syntex.

RESIDENCE INN (now Marriott) Mountain View, California
Account Manager
All pre-opening sales and opened property; performed direct sales to major companies in Silicon Valley.
• Collaborated with Jack DEBOER (Owner and President to help develop sales strategies for the brand).
• The hotel maintained an occupancy rate of 89% YTD and was one of the top hotels in the regions

MARRIOTT/AIRPORT Houston, Texas
Manager Room Service Manager/Restaurant Manager
• Transferred for a short period to fill in for the Room service manager then moved to California

MARRIOTT GRIFFENGATE RESORT Lexington, Kentucky
Room Service Manager/Restaurant Manager
• Opened hotel/worked with Task force to implement standards and assure a smooth opening/
• Supervised all activities associated with hotel suites, restaurant & catering.
• Serve as a creative consultant for a variety of large corporate and social functions

EDUCATION
STEPHENS COLLEGE, WESTERN KENTUCKY, UNIVERSITY OF KENTUCKY
Psychology & Business

ADDITIONALPROFESSIONAL DEVELOPMENT
Four Tony Robbins 3 - 7 day Seminars, Choice Hotels Professional 4 day educations series, 3 day Workshop on Guerrilla Selling, Marriott’s Sales & Marketing training, Marriott Full Service Training, Residence Inn’s Extended Stay Selling, Property Management Training, Goldmine, Sales Pro, Sales Force, Delphi, and Act. Talent plus Training.

AFFILIATIONS/VOLUNTEER ACTIVITIES
Association of Professional Business Women, Arthritis Foundation (Marathon – Dublin Ireland) – received awards for the most effective fundraising campaign, with a group of 50. Church Mission Trip, 4 weeks in Quito, Ecuador, was recognized as the largest fundraiser (money & donations) Volunteer/Board Member of The Farmers Market, Hope Center, Volunteer for Alltech, World Equestrian Events, Spotlight Lexington, on the Board/Volunteer for World of Winner’s, Volunteer for God’s Pantry, 2nd Sunday, Downtown Lexington Corporation, Picnic with the Pops, Ashland The Home of Henry Clay, Certification for Citizens Police Academy, Certified Tourism Ambassador, Lexington Convention Center, The Legacy Trail; Lexington Art League, DLC, was nominated for the Smiley Pete Award


















Katherine Kay Weitzel
621 West Main Street Suite 102 ? Lexington, Kentucky 40508 ? (859) 421- 5873 ? katie@conciergegirl.net www.conciergegirl.net

Objective: A Position within a Company; Sales, Marketing, Building Business, Regional Position,
Non-Profit, National Sales, Management, Director of Sales, Research Development, Retail
Management

Summary of Qualifications
Motivated, creative, passionate with extensive experience in customer service, trouble shooting, and calling on C level executives with an ability to clearly convey a company’s products and services to capture new business. Increase existing sales from 1.6 million to 10 million in 1 ½ years by identifying new markets. My knowledge in sales, marketing and operations enables me to drive sales, reorganize teams to improve sales, and exceed revenue projections. Excel in cultivating new business relationships and creating loyal/long-term customer partnerships. Adept at managing large sales portfolios can develop and execute strategic short-term & long-range goals. Skilled in tapping into new client bases, closing, and maintaining a consistent sales effort. Recognized and noted for ability in leadership, teamwork, superior sales skills, building businesses, recruiting, training elevating customer satisfaction and creating an energetic, motivated team. Have experience in fundraising, and campaign management for political and for nonprofits organizations, have experience in selling to wholesale & retail companies.

Skills Summary

? Sales
? Marketing
? Management
? Market Expansion
? Brand Awareness
? Guest Relations
? Project Management
? Openings ? Profit Building
? Multi-Tasking
? Contracts
? Positive
? Problem Solving
? Organized
? Fundraising ? Prompt, Follow Deadlines
? Market Analysis
? Customer Satisfaction
? Recruiting
? Training
? Team Building
? Leadership
Professional Experience

Concierge Girl, LLC
Owner
We are a professional service provider; to some a personal assistant/concierge, to others an extra pair of hands. Marketing our services to companies/employees, concierge doctors, hospitals, busy executives, seniors, baby boomers, mothers, fathers, we do shopping, errands, driving, senior services, personal home services, downsizing homes, manage buildings, rentals, help to develop new business ideas and execute the marketing plans, helped to develop my own web site. Have been recommended by Angie’s List, and Premiere Corporate Concierge Service out of Atlanta; (been in business 20 years).
I am persistent/consistent, have been told that I make the impossible happen and make it look easy, have common sense, people skills and can multi task, I go beyond expectations always.

HCBC Wholesale & Retail - Kentucky Proud Products Lexington, Kentucky
Director of Business Development
Secured over 50 new accounts producing over $250,000 in new sales in 4 ½ months. Successful in
Selling and marketing this new product to increase sales by being involved with Tim Laird, CEO of Brown Forman, and (help to produce a TV commercial on his show with our products). Developed new relationships with Director of Ky. Proud Products to be able to assistant in negotiating people of interest to new kitchens in Texas, California, & Kansas City to retail & wholesale Ky. Proud products this includes all training & sales & marketing in new territories. Some of the store I opened 5 Paul’s Fruit Markets, Franks Meat Market, Louisville Ky. Jungle Jims International Market in Fairfield Ohio, participated in Food Shows, Kentucky Crafted Show, and many more.
Neg. with national grocery chains to sell products; on target to be a 2 million dollar company in 2011

CREATIVE LODGING SOLUTIONS & HOME-TOWNESUITES Lexington, Kentucky
National Sales – Regional Sales – Director of Openings
Ongoing training for 35 account manager’s in negotiating rates for national accounts. Secured rate agreement’s for franchise companies, enabling CLS to compete on a larger scale. Secure accounts by sales calls, telemarketing,
researching companies to ensure they are the right fit for the company’s profile. Generate qualified leads & trained
national sales people enabling them to close business quickly. Opened new hotels, and helped with renovations.

Responsible for assessing challenged hotels that were underperforming in their markets.
• Saved top 20 accounts 50% on their rates that had been negotiated
• Secured better rates for 10 –15 million dollar companies (Pike, CHG, Cracker Barrel, RJ Corman, Turner, Grey Construction many more
• Implemented & created change to turn properties around
• Hired & trained Director of Sales & Sales Manager
• Established rates & identified demand generators in all markets
• Increased sales and achieved budgets
• Ongoing training; 50 people at call center

ENCORE ENTERPRISES/PINEAPPLE MANAGEMENT Dallas, Texas
Regional Director of Sales & Marketing
Developed, supervised, and was accountable for sales and marketing strategies for 19 properties (fifty million in sales) Marriott Courtyard, Fairfield Inn, Towne Place Suites, Residence Inn’s, Hampton Inn’s. Region: Kentucky, Secaucus New Jersey, King of Prussia Pennsylvania, Milwaukee, Wisconsin, Georgia, Savannah, and Tampa, Florida. Analyzed business trends/market trends to support forecasting and identify revenue opportunities. Conducted sales training courses and accompanied sales teams on sales calls to further train, pinpoint strengths and weaknesses, and capture difficult sales.
• Exceeded yield index target, grew yield 4.1% over previous year
• Achieved sales budgets in all markets (awarded 1 week cruise for entire team)
• Trained the Director of Sales in extended stay markets on how to capture business, improved brand’s yield index more than 10% from this training.
• Helped with pricing, reservations systems to better support extended-stay focus and become more competitive in this market niche.
• Was promoted to ABEC / Encore National Sales Resort Division as National Sales Director - resorts included (Silver Shells Beach Resort & Spa, Royal Palms Towers, The Palms of Destin Resort & Conference Center - calling on corporate & tour and travel, attended MPI travel shows

CREATIVE LODGING SOLUTIONS Lexington, Kentucky
Director of National Sales
CLS was a new lodging service provider which specializes in long-term and project based lodging needs. CLS provides clients nationwide assistance with lodging expense control, discounted rates and consolidated billing.
I have a track record of achievement working independently in a fast paced multi-tasking environment, possess the ability to establish professional relationships with C level decision makers with fortune 500 companies to capture business. Entrepreneurial culture, creativity, with strong direct selling skills; innovative and service focused. Analyzing prospects and clients needs prescribing appropriated lodging programs
• Responsible for pioneering innovative approaches in driving top line revenue, team leader ship and project management training. Processing over 6 million dollars in the first year for this new company.
• Developed and maintain 80 new corporate accounts in the first two years, producing a profit for the company.
• Help to develop brochures, advertising and marketing materials.
• Secured a 5 million dollar account in 2002 (just started company) and an 8 million dollar account in 2004
• Help to grown CLS to a 15 million dollar company in 2006
• Ongoing training for call center

CHOICE HOTELS INTERNATIONAL Silver Springs, MD
Regional Director of Sales & Franchise Service Director
Oversee sales and marketing efforts for fifty hotels. Brands including; Comfort Inn, Comfort Suites, Quality Inns & Suites, Sleep Inns, Mainstay, Econo Lodge, and Suburban.
• Conducted Choice fundamental sales and marketing seminars on properties. Classes would include Owners, General Managers, Front Office Managers and Executive Housekeepers resulting in increasing occupancy 20%.
• Gained valuable experience on how to effectively work with a quality company at a multi-property corporate level.
• Was promoted to Franchise Service Director responsible for a larger territory with the emphasis on operational analysis, consultation services and training.

MARRIOTT RESORT Grand Cayman Island, British West Indies
Assistant General Manager
Managed a staff of 182 in all departments: 550 room resort, developed training, incentive programs all departments
assumed the GM’s responsibilities when absent. Oversaw the day to day operations of FB, HK, FD and maintenance
• Exceeded food goals of over $4,000,000, beverage over $2,000.000 with a net income over $10,000,000
• Achieved occupancy and ADR goals (89% – $149.00 YTD)

MARRIOTT HOTEL Louisville, Kentucky
Director of Sales
Responsible for helping convert the Radisson hotel into a Marriott - (Waiting for my Cayman Island permit to be approved).
• Helped the VP of Operations, Director of Sales & General Manager with a successful conversion, maintaining a high occupancy.

COOLFONT RESORT CONFERENCE CENTER & SPA Berkeley Springs, West Virginia
Director of Sales
Developed and implemented various sales and marketing plans for this 500 room mountain resort. Worked with owners on special projects to improve the resort; help to create new marketing materials and hiring sales managers. Involved and developed training and incentive programs for employees. Organized and participated in direct sales, blitzes, and shows in the DC market.
• Help to change their reservations system from manual to computer based, increasing revenue by tracking reservations to prevent over booking, and achieved 90% occupancy for 4 months.

MARRIOTT RESIDENCE INNS: 30 LOCATIONS
Mid-Atlantic Regional Field Assignment Manager
Responsibilities included traveling to 6 states with 30 hotels: Consulted with general managers, director of sales and staff. Assisted in the organization of hotel sales & helped with operations as well as trouble shooting and hiring new employees.
• Mid-Atlantic Region: increased sales by over $600,000.00 - $72,000.00 room nights and created over 1,000 new leads.
• Greensboro NC, in 6 months increased ADR and sales revenues each period, increased occupancy rate from 49% to 90% & increased ADR from $54.00 to $71.00 within 4 months.
• Columbia, SC., established 41 new accounts/resulting in $400,000.00 new business revenue in 4 months
• Flagstaff, Arizona, did all pre opening work; (2 months prior to opening) & opened RI new Mountain Resort, first time in leisure market, maintained occupancy 89% - 90% for 6 months after opening.
• Toledo, Ohio, successfully raised the hotel from one of the lowest performing hotels in its market/ region to be #1 in 5 months; Increased occupancy from 30% to 92%, with an extended stay at 60%
• For 3 periods the accounts revenue forecast for sales exceeded by 20%

GO-FER-IT, LLC Mountain View, California
Owner (sold the business)
Driving, Shopping, Errands for companies & people, did work for Apple Computer, Syva and Syntex.

RESIDENCE INN (now Marriott) Mountain View, California
Account Manager
All pre-opening sales and opened property; performed direct sales to major companies in Silicon Valley.
• Collaborated with Jack DEBOER (Owner and President to help develop sales strategies for the brand).
• The hotel maintained an occupancy rate of 89% YTD and was one of the top hotels in the regions

MARRIOTT/AIRPORT Houston, Texas
Manager Room Service Manager/Restaurant Manager
• Transferred for a short period to fill in for the Room service manager then moved to California

MARRIOTT GRIFFENGATE RESORT Lexington, Kentucky
Room Service Manager/Restaurant Manager
• Opened hotel/worked with Task force to implement standards and assure a smooth opening/
• Supervised all activities associated with hotel suites, restaurant & catering.
• Serve as a creative consultant for a variety of large corporate and social functions

EDUCATION
STEPHENS COLLEGE, WESTERN KENTUCKY, UNIVERSITY OF KENTUCKY
Psychology & Business

ADDITIONALPROFESSIONAL DEVELOPMENT
Four Tony Robbins 3 - 7 day Seminars, Choice Hotels Professional 4 day educations series, 3 day Workshop on Guerrilla Selling, Marriott’s Sales & Marketing training, Marriott Full Service Training, Residence Inn’s Extended Stay Selling, Property Management Training, Goldmine, Sales Pro, Sales Force, Delphi, and Act. Talent plus Training.

AFFILIATIONS/VOLUNTEER ACTIVITIES
Association of Professional Business Women, Arthritis Foundation (Marathon – Dublin Ireland) – received awards for the most effective fundraising campaign, with a group of 50. Church Mission Trip, 4 weeks in Quito, Ecuador, was recognized as the largest fundraiser (money & donations) Volunteer/Board Member of The Farmers Market, Hope Center, Volunteer for Alltech, World Equestrian Events, Spotlight Lexington, on the Board/Volunteer for World of Winner’s, Volunteer for God’s Pantry, 2nd Sunday, Downtown Lexington Corporation, Picnic with the Pops, Ashland The Home of Henry Clay, Certification for Citizens Police Academy, Certified Tourism Ambassador, Lexington Convention Center, The Legacy Trail; Lexington Art League, DLC, was nominated for the Smiley Pete Award
Skills (2) Rating
Sales
Personal Assistance