Jim Mroczkowski

Freelance Article Writer & Blog Writer

1259
Location:St. Louis, Missouri, United States
Profile:https://www.freelanced.com/jimmroczkowski
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2 Skills
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BUSINESS EXPERIENCE

IFANBOY.COM – STAFF WRITER (MAY 2008 – PRESENT)
• Authored a weekly column about comic books and pop culture
• Composed blog posts about breaking news and sneak previews
• Reviewed comic books and graphic novels
• Filed press reports from the floor of comic book conventions
• Filled in as cohost of the site’s popular podcast

FURNITURE BRANDS INTERNATIONAL – SENIOR WEB ANALYST (JUNE 2009 – OCTOBER 2011)
• Increased overall traffic by 20% and “Store Finder” traffic 100% by making site improvements based on site use data
• Increased brand accountability for several teams with year-over-year metrics reports presented weekly and monthly, along with daily ad hoc reporting on visitor behavior
• Created new dealer-specific regional reports which led directly to increased sales in key territories
• Ran monthly A/B split testing on sites to optimize and improve visitor experience and traffic flow
• Reported on Silverpop e-mail metrics and made optimization recommendations based on clickthrough data
• Analyzed and selected optimal keywords for pay per click and other online advertising based on user browsing behavior on company sites and search engines nationally
• Selected and liaised with third party marketing agencies
• Conducted annual SEO audits of brand sites, recommending and implementing site improvements
• Sole administrator of Youtube, Facebook, and Wordpress metrics
• Sole administrator of all sites’ customer ratings and reviews
• Implemented analytics and coordinated the launch of three mobile sites
• Oversaw the redesign and launch of two brand sites and monitored the effect changes had on visitor behavior
• Provided a key interface between Marketing, designers and IT, bridging the “language barrier” between departments

ENVISION/ANHEUSER-BUSCH – ANALYTICS/WEB COORDINATOR (JANUARY 2005 – JUNE 2009)
• Tracked visitor statistics and web analytics for over 150 Anheuser-Busch web sites daily
• Acted as project manager, coordinating new site launches and redesigns between Marketing, A-B IT, and third party vendors to ensure that launch dates were met and action items were fulfilled
• Regularly reported to site owners on visitor behavior and SEO best practices
• Prepared regular recommendations for site optimization and traffic improvement
• Redesigned the A-B IT “Body of Knowledge” web site, transforming an outdated static page into a collaborative SharePoint site

BIZMANUALZ.COM – DIRECTOR OF INTERNET MARKETING (DECEMBER 2003 – SEPTEMBER 2004)
• Wrote, designed, and managed subscriptions for weekly promotional e-mail newsletters to 34,000 subscribers
• Participated in a complete redesign of the company’s web site, writing and editing copy, offering design recommendations, implementing layout changes, and improving site code for increased marketability
• Managed the budget, ad copy, and direction of Google and Yahoo pay per click advertising campaigns
• Conceived and implemented all web marketing efforts for a company with sales that are entirely web-driven
• Performed complete usability and marketability audits of the Bizmanualz web site
• created and regularly updated detailed performance reports, charting the effectiveness of marketing efforts and making recommendations for continuous improvement as needed

MISSOURI HISTORICAL SOCIETY - DIGITAL PROJECT SPECIALIST (MAY 2002 TO DECEMBER 2003)
• Wrote all documentation and training materials for MHS digitization projects, making the process easy for novices to understand
• Designed and oversaw a pilot project to digitize the Historical Society’s rare books and make them available to researchers online
• Conducted extensive testing to determine digitization standards for this and all future projects
• Digitized rare documents and oversaw the digitization of others

INDEPENDENT SEARCH MARKETING CONSULTANT (SEPTEMBER 2002 TO PRESENT)
• Performed detailed web site analyses for clients seeking to improve their ROI through search engine marketing
• Consulted with clients to examine the ideal marketing strategy and online image for each

OUTRIDER SEARCH MARKETING/WGI – OPERATIONS MANAGER (FEBRUARY 2000 TO SEPTEMBER 2002)
• Oversaw day-to-day operations of an 8-person department generating revenues of $1.5 million a year
• Hired and trained staff, administering performance reviews and raises
• Acted as consultant and primary client contact for “higher end” clients including Royal Caribbean, West Group, Solutia, BJC HealthCare and others
• Counseled project managers about campaign strategies for their clients
• Handled customer service issues to ensure client satisfaction
• Helped develop the company's long term strategic plan

PROJECT MANAGER (1/98 – 2/00)
• Wrote promotional copy for use in search engine listings, balancing “sell message” with spiders’ technical criteria
• Devised and implemented complete online marketing strategies for dozens of clients of various scope and size (keyword analysis, ROI analysis, web site analysis, etc.)
• Optimized client site code for search engine placement
• Monitored site traffic via log analysis tools like WebTrends
• Regularly attended Search Engine World and other industry conferences, both to represent the company as well as to learn the latest innovations in the industry
• Maintained and updated WGI.com, acting as webmaster as well as optimizing the site for search engine traffic
• Oversaw online marketing efforts for WGI itself
• Regularly researched best practices and industry developments to optimize campaign effectiveness

OPERATIONS SPECIALIST (9/97 - 1/98)

• Wrote optimized copy for web sites and edited existing copy for improved searchability
• Established strategic partnerships between client web sites and related web sites
• Did online research for time-sensitive promotional campaigns, consistently finishing ahead of schedule
• Submitted sites to Yahoo and negotiated with Yahoo to improve client listings
• Promoted to project manager within a year and department supervisor within two years

EDUCATION

Bachelor of Arts- Saint Louis University
summa *** laude
Double Major in Communications and Russian

SKILLS

Omniture, Google Analytics, Google Adwords, Web Analytics, Web Usability, Mobile Device Usability, User Experience Research, SEO, SEO Copywriting, Digital Marketing, WebTrends, Excel, WebPosition, PowerPoint, HTML/CSS, Creative Writing

References available upon request
Skills (2) Rating
Article Writing
Blog Writing