Charlotte, NC 28212
Photoshop, Illustrator, Flash, InDesign, Dreamweaver, Acrobat, Bridge, PageMaker, Quark Express, Esko/Backstage, PowerPoint, Sketchup, all Microsoft Office programs, HTML, Chief Architect, Blender,Wordpress, Magento, Photography.
Marketing Coordinator/Lead Designer, American & Efird Consumer Division (A&E Gutermann)
-Organize and develop marketing campaigns to gain exposure and sales while monitoring effectiveness and return.
-Excellent use of organizational skills and project management to handle fast pace with multiple ongoing projects.
-Operate as sole graphic designer for Consumer Division of company well-respected in the industry of thread manufacturing for over 125 years.
-Design marketing brochures, print and digital advertisements, and other various collateral materials.
-Create signage, print materials, and video presentations for trade shows.
-Implement and maintain social media and marketing campaigns for multiple brands while monitoring effectiveness.
-Report on stats and effectiveness of campaigns in professional format to Director and Marketing team.
-Manage freelance designers as needed to ensure they perform as needed and meet deadlines.
-Create monthly email newsletters and blog posts that consistently provide information to customers in a creative and enticing manner.
-Maintain company site via HTML and CRM platform, ensuring the brand is consistently represented throughout, while providing accurate information to both consumers and distributors.
-Assist with high end photo shoots of products and perform photo edits/color corrections as needed.
-Source out specialty print jobs and vendors as needed, ensuring quality and cost are appropriate.
-Foster and nurture relationships with sewing educators and apparel designers for collaboration and cross promotion at trade shows and in office.
Senior Graphic Designer/Web Designer, JL Smith & Co
-Operate as sole graphic designer for company well-respected in the industry of instrument repair and tool development, servicing over 52 countries.
-Implement social media and marketing campaigns.
-Work with engineers to design new product prototypes and innovative packaging designs.
-Design marketing brochures, books, and mail marketing materials.
-Create weekly email newsletters and blog posts that consistently provide information to customers in a creative and enticing manner.
-Create signage, collateral materials, and interactive tablet presentations for trade shows.
-Design presentations incorporating animations, videos, and artistic photography for educational use in workshops.
-Maintain company site across NetSuite and WordPress platform, ensuring the brand is consistently represented throughout, while providing accurate information.
-Perform high end photo shoots of products and perform photo edits/color corrections.
-Source out specialty print jobs and projects, ensuring quality and cost are appropriate.
Senior Graphic Designer/Marketing Assistant, Wood Designs
-Designed all creative ads such as banners ads, magazine spreads, and email blasts.
-Re-designed catalog to more adequately display the company’s mission and products.
-Creation of large signs and displays for trade shows.
-Developed 3-D layouts of products and room design using blueprints and xCAD software.
-Created informative pamphlets and magazines to display company products increase sales.
-Designed marketing packets and presentations to obtain distributors and further partnerships.
-Successfully redesigned the entire look of the company focusing on green and environmentally healthy aspects.
-Re-designed web site to perform with better usability and improved overall appearance.
-Assisted with models, props, and product placement during photo shoots.
Graphic Artist, Herff Jones
-Performed duties of Art Department lead- created marketing templates, dispersed work effectively while directing up 8 employees.
-Developed training materials and provided instruction to employees on proper pre-press procedures and design software techniques.
-Worked directly with departments to adhere to corporate regulations and design templates.
-Designed custom art for schools and universities under strict time constraints during workshops and trade shows.
-Prepared and troubleshot files for press, including color separations and trapping.
-Developed specialty files and art for use with outside vendors for embossing, spot UV/matte coating, foil inlay and die cuts.
-Provided customers with proofs and mockups in professional displays.
-Created artwork for company banners, newsletters, and visiting customer sample packets.
Web Design Certification from Central Piedmont Community College, Charlotte, NC. 2011.
Bachelor of Arts (Focus in Graphic Design), Department of Art at University of North Carolina at Charlotte, Charlotte, NC. 2004.
Awards & Recognition:
Most Creative Design Award. 2008 Georgia Expo. (Herff Jones)
Most Artistic Cover Award. 2009 Georgia Expo. (Herff Jones)
Best Concept Development Award. 2010 Georgia Expo. (Herff Jones)
Best Theme Award. 2010 Georgia Expo. (Herff Jones)
2nd Place Most Artistic Design Award. 2010 Yearbookpalooza. (Herff Jones)
Best Concept Development Award. 2010 Yearbookpalooza. (Herff Jones)
1st Place Wine Customs wine label contest. 2011 (Freelance work)