Experienced Design Professional, with proven track record of success in diverse range of consumer products in a number of industries. Broad business perspective includes both design and design management. Expertise as both client and consultant. Demonstrated consistent leadership in nurturing, defining, synthesizing and directing innovation toward winning product solutions. Fluent in Italian (both oral and written), conversant in Spanish.
* Design Leadership
* Product Pipeline Creation
* Design Strategy
* Brand Language Creation
* Product Value Creation
* Brand Architecture
* Product Graphics
* Packaging
* Product Design
* Illustration
* Rapid Visualization
EXPERIENCE
GIOVARE INC., Cincinnati, Ohio 2011 - Current
Product development and design consulting service provider.
Principal / Owner
Resumed Operation of GIOVARE (gio-va-reh), a product design and development firm with clients such as Base4 and SentrySafe.
JARDEN CONSUMER SOLUTIONS, Boca Raton, Florida 2006 - 2011
$2.0B subsidiary of Jarden Corporation ($5.0B). Marketer of small electrical appliances. Commercial operations in North America, Europe and Latin America, and manufacturing operations in North America and Asia.
Industrial Design Program Manager
Provided design leadership and winning strategy in support of JCS Global Kitchen Products focused on Oster, Sunbeam, and Mr. Coffee Brands.
* Consistently exceeded expectations by delivering on average 10 to 15 ground-up projects, 20 to 30 major and 150 to 200 minor programs for all 3 brands. Led combination of both internal and external design resources to produce these results on time and usually under budget.
* Delivered on average 20% of yearly revenue growth based on new product introductions. Worked directly with senior management to create entirely new product lines and brand architectures providing Global Appliances with a steady growth engine.
* Drove consumer insights into product solutions that resonate with target segments resulting in items that consistently win in marketplace such as Mr. Coffeeís highly successful thermal coffee-maker brews and keeps, hotter, faster, better coffee.
* Led design of Mr. Coffeeís new specialty beverage line of products introduced in 2009 leading to incremental shelf placement with two top mass retailers. Resulted in 25% year over year increase in sales revenues over 2008.
* Created new line of highly successful food processors in 2008 which resulted in Oster brandís role as category leaders at one of top two major mass retailers in one year.
WHIRLPOOL CORPORATION, Benton Harbor, Michigan 1999 - 2006
Leading global manufacturer of major appliances.
Manager, Industrial Design / Category Lead
Planned, developed and implemented key design strategies for Whirlpoolís top three Brands.
* Directed Visual Brand Language for Whirlpool Corporationís top three North American Brands: Whirlpool, Kitchen Aid, and Kenmore.
* Managed VBL total program budget in excess of $3M. Delivered project within agreed-upon timeline and below budget.
* Engaged North American Organization cross-functionally by giving monthly VBL progress reports to make process visible, powerful and understood at all levels.
* Led both internal and external design resources keeping project focused and on schedule.
* Created intranet VBL site to promote and inform more than 65,000 employees about VBL process, launch and roll out.
* Between 2002 and 2005, directed tactical implementation of VBL on all food preparation Whirlpool branded products for US, Canadian and Mexican markets. On average 20 major yearly new product introductions.In 2003 and 2004, redesigned freestanding premium gold range line resulting in a 35% increase in profit in 2004 and maximized plantís profitable SKU ratio of products in mature and very competitive category. In 2004, redesigned Built in line. Cooktops and wall ovens to complete Whirlpool VBL kitchen suites of products. Introduced at 2005 KBIS. 30% increase of both retail and contract sales
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UNITED PET GROUP- TETRA, Blacksburg, Virginia 1997 - 1999
Global Leader in marketing and manufacture of pet wellness products.
Manager, Innovation and Product Development
Directed global product development for aquarist and pond creation equipment for $350M division of United Pet Group (formerly a Warner Lambert business). Managed development of all projects, budgets, and cross-functional teams on ongoing projects as well as directed advanced development opportunity of all future programs. Averaged 25 to 30 new programs per year with $500K external budget each year.
* Lead, inspired and challenged new product development staff of 11 designers and engineers.
* Developed strong relationships with outside product development resources to create unique solutions.
* Worked with senior management to evaluate and forge strategic alliances and partnerships globally including evaluating inventor submissions for potential development by Tetra.
* Managed, negotiated and coordinated royalty agreements, patent applications, safety, as well as regulatory approvals.
GIOVARE INC., Sterling Heights, Michigan 1994 - 1997
Product development and design consulting service provider.
Principal / Owner
Founded GIOVARE (gio-va-reh), a product design and development firm. In addition to traditional design role, worked on all aspects of setting up small business, including marketing, new business development, managed accounts, finance, legal and intellectual proprieties.
* Developed and patented many product ideas several of which company licensed to manufacturers.
* Consulting Clients: Samsonite, Haworth, Quest, Steelcase, Newell Office Products, Spectrum Industries, Jokari / US.
* Licensing Clients: Jokari / US, Rubbermaid.
BISSELL HOMECARE, Grand Rapids, Michigan 1988 - 1994
Oldest US leading manufacturer of floor care products.
Manager, Industrial Design
Established the award winning Industrial Design Group at Bissell
* Led design and development of products, graphics and packaging for $350M Home Products division positioning Bissell as market leader in category.
* Directed internal design team as well as selected and managed programs with outside design consultants.
* Designed containers, dispensers, graphics and packaging for Bissellís carpet cleaning chemical line, repositioning much of product and adding breadth to line: gained placement in 5 new channels of distribution, increased sales over previous year by more than 35%, profit up 41%.
* Directed Advanced Development activities leading directly to several ground-breaking products in floor-care category such as Bissell SC (first home self -contained carpet deep cleaner) and Bissell Plus Vac.
NEWELL-RUBBERMAID HOME PRODUCTS, Wooster, Ohio 1986 - 1988
Global Leader in developing high quality, innovative house-ware products.
Senior Product Designer
EDUCATION
Bachelor Fine Arts (BFA), Industrial Design,
Wayne State University Detroit, Michigan.
AWARDS
* 2010 Good Design award, Oster Blender
* 2010 Appliance Magazine Award for Oster Ice Tea Maker
* 2003 IDEA Gold Award Duet Washer
* 2003 Appliance Magazine Innovation Award for Whirlpool Polara Range,
* 1993 IDEA Silver Award Bissell Trio Vacuum