A NOVEL, POETRY, SERMON OR A STAGEPLAY.
(It's easier to tell you what I haven't written.)
From 2012 (to the dim recesses of the past)
Corporate and Nonprofit
NPO CLIENTS: “Branding On A Dime”, communications strategies, public speaking re: MarCom in NPO sector. Victoria Foundation: DEVELOPED COMMUNICATIONS PLAN, WROTE, PUBLICIZED PUBLIC LAUNCH of Every Step Counts program, CONCURRENT WITH LAUNCH of Victoria Vital Signs 2009. VS 2009: COPYWRITING, editing, cutlines, “THREADING OUT” KEY BULLETS, SPEAKING NOTES FOR PRESIDENT, launch event, MEDIA RELEASES.
Director of Communications and Marketing
Key messaging, broadcast copywriting, webwriting. MAJOR BOOK: VITAL SIGNS. COPYWRITING, COPYEDITING, photo shoots, EDITING FOR WEB version. SPEECHWRITING FOR PRESIDENT, summaries of NPO funding requests/grants.
UNIVERSITY OF VICTORIA
Director, Marketing & Communications
BRAND DEVELOPMENT, refinement, architecture, with ancillary DOCUMENTS, REPORTS re: process. Writer for PRESIDENT, SENIOR EXECUTIVE MEMBERS: KEY MESSAGING, SPEECHES, SPEAKING NOTES, BACKGROUNDERS. Media releases, newsletter copy, CONCEPT DEVELOPMENT for collateral in new brand voice, BROADCAST COPY/FILMING (tightly-timed vignettes), WEBSITE, cases for support, DIRECT MAIL (many variants/mailings), senior-level fundraising collateral (e.g. President’s Office). SPECIAL EVENT KEY MESSAGING, PLANNING, writing, allied film production.
Clients: Clinique/Estee Lauder (et al.), UVic: CAMPUS FILMING POLICY. UBC: GOVERNMENT “ASK” DOCUMENT, lengthy, COMPLEX, GROUND-ZERO LEARNING about BC Hydrogen Highway Node. (UBC-supplied reference material read like Swahili.) Contract: UBC CAMPUS COMMUNICATIONS re: ECOTREK (“green” achievements), new, major CAMPUS CONSTRUCTION/RE-PURPOSING OF OLD BUILDINGS.
Senior VP, Account Director
CREATIVE POSITIONING/CONCEPTING. Wrote COLLATERAL COPY FOR CLIENT ANCILLARY ARMS (e.g. Pacificare, Dental & Vision), client newsletter, BRAND STANDARDS BOOK (76 PP.), advertising and BUSINESS PUBLICATIONS (media releases), BRAND EFFICACY REPORTS, PRESENTATIONS, brand LAUNCH MATERIALS, internal/external audiences.
VP, Account Manager
Deeply involved in BRAND/CREATIVE POSITIONING, CONCEPTS for new business pitches (and wins!), NATIONAL/REGIONAL CLIENT COLLATERAL, MEDIA RELEASES for clients. (Necessarily) QUICK STUDY on new topics: US HMO system, DIFFERENT AND COMPLEX; GoAmerica Wireless Communications: megahertz, bandwidths and satellite orbit schedules. (?Truly.)
BC’S CHILDREN’S HOSPITAL
Director, Marketing & Communications
EVERYTHING. Copy for COLLATERAL, NEWSLETTERS (INT./EXT.), ANNUAL REPORT, FUNDRAISING vehicles (general), fundraising (specific MAJOR GIFT) DOCUMENTS, SPEECHES, TV COPY for Telethon, CRTC CORRESPONDENCE, DONOR/“DIFFICULT” letters, PRESIDENT’S AND CHAIR’S MESSAGES (in documents above), SPEAKING NOTES, SPECIAL EVENT “building.” TRANSLATING FOR PUBLIC: “Extra Corporeal Membrane Oxygenation” became “some newborn babies’ lungs are too weak to breathe, and blood needs oxygen – ECMO machines do the breathing work for the baby.” MAJOR PUBLICATIONS: Donor Report, Capital Campaign “ask” book: CONCEPT, COPY, PHOTO SELECTS, CUTLINES.
CANADIAN DIABETES ASSOCIATION
Contract Copywriter/Editor; hired as Communications Officer.
Newsletters, direct mail, speeches, fundraising “ask” and “thank you” letters, reports and cards. COLLATERAL COPY (MANY VARIANTS) for annual fundraising Walk. Collateral copy for Diabetes Clothesline revenue business. Ad copy for special events, TARGETED ADS TO “ALLIED PROFESSIONALS”: LAWYERS, ACCOUNTANTS, INVESTMENT ADVISORS – IN “THEIRSPEAK”.
AS ABOVE. Clients: Coca-Cola, Red Lobster, Revlon, Bank of Canada (had to swear the Official Secrets Act. Cool).
Account Coordinator/ Executive
Copywriting, strategic documents, PRECISE, CAREFUL DIPLOMATIC BUSINESS COMMUNICATIONS. Clients: IKEA, Century 21, Tourism Vancouver, Investors Group, et. al. Also learned the delicate-yet-essential art of RATIONALE(S) FOR MY OWN CREATIVE, and that of others.
PR and Promotions Department
Copywriter for P.O.P. COLLATERAL (e.g. newsstands), various newspaper contests, OBITUARIES FOR FILE/FUTURE USE, reports and annual reports for Toronto Star Foundation. And (seemingly), everything else the City Desk couldn’t be bothered with.
Everything from JOURNALISM 101 through FEATURES, EDITORIALS, INTERVIEWS, ESSAYS (usually “not less than 3,000 words”), various liberal arts courses, my final-term specialization in advertising.
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY
DIPL. TECH., MARKETING MANAGEMENT (ADVERTISING)
Business communications, PITCH BOOKS, essays as above in liberal arts courses. Killer-intense two years.