To manage a business discipline that focuses on practical and creative techniques in all marketing activities and resources; to help develop unique brands that result in gaining market share.
Nearly twenty (20) years as a creative brand advocate for clients in the retail, service, hospitality, travel and education industries.
• Create, produce and schedule multi-media campaigns across all marketing platforms including traditional (TV, radio, direct mail, outdoor, print) and new mediums (online, web, social, viral, guerilla, mobile apps).
• Create and manage Search Engine Optimization (SEO) campaigns, all platforms of Social Media marketing, Web and New Technology campaigns.
• Manage creative and accounts services staff. Manage processes from concept and inception to production and placement of all marketing campaigns.
WORK HISTORY ~
1996-2012 President and Creative Director, The Addison Group - a full service advertising, marketing and public relations agency
1994-1996 Art Director, Virginia Graphic Design - a boutique graphic design an advertising company
Family; Community involvement and leadership; Coaching youth sports
BS in Communications Pensacola Christian College