SIEVA LEAVELLE FLOYD Professional Profile:
Passionate, creative and reliable content writer that has a proven track record of developing the right solution for client needs. Understands client and target demographic needs and consistently translates a vision and message into relatable and persuasive content.
Team oriented leader with experience in content development, producing a variety of marketing and brand awareness initiatives (including social media initiatives), competition and market research, data management.
Working knowledge of following software:
? Microsoft Office and MAC (Apple) equivalent software,
? Final Draft
? Final Cut Pro,
? Adobe Premier
? HTML/CSS (basic)
? Adobe Illustrator (basic)
? Photoshop (basic)
Recent Key Projects and Internship
2011-2012 Multicultural Cooking Network www.multiculturalcookingnetwork.com (Writer/Intern)
? Produced original concept articles, compelling pieces from press releases and media content designed to reach a diverse demographic on a daily basis.
? Developed and used social media branding strategies to increase global digital readership.
? Samples of work and readership response: Celebrating Tradition: Guyanese Black Cake 1804 hits, Jennifer Hudson Opens Chicago Weight Loss Center- 898 hits, Chinese Wedding Traditions – 704 hits
2007 Verve Broadcast Designs Hunt Valley, MD (Intern)
? Production and Post Production Intern
2011-2012 Boots Retail USA Stamford, CT (Beauty Advisor for Bowie Target)
? Created a strong interactive segment for Boots Retail Southeast District Training event where written copy and design elements from the presentation were relatable and delivered the message clearly and effectively to the target audience (Beauty Advisors).
? Reported accurate daily and weekly reports of store sales and department share percentages to upper management personnel.
? Collaborated with management teams to build brand awareness for Boots Retail through store events by building customer relationships: increasing sales by at least 45% week over week.
? Highest increase of sales was 77%
2008-2011 Baltimore City Public Schools Baltimore, MD (Para-educator)
? Collaborated with teaching teams to write and implement learning activities to reinforce concepts to the young learners demographic.
? Managed and facilitated learning activities which increased reading/math skills from Pre-k to 1st Grade level and increase reading skill level of at risk students in the 4th Grade.
2006-2007 Mosaic Sales Solutions Irving, TX (Field Representative for MD/DC)
? Built partnerships with management teams and associates and trained teams on visual brand awareness and the importance of Front of Store placement which resulted in regional 100% Front of Store placement.
? Leveraged partnerships with teams to create Front of Store branding strategies for high risk/theft stores.
2008 Morgan State University- Bachelors of Science- Major Communications Minor: English/Music