Rick Huotari
Designer/Marketer/Illustrator/Artist
Wausau, WI 54401
Summary of Experience:
Over 17 years of experience as a creative and marketer with skills in advertising, print collateral, packaging, POP/POS, web graphics/design, interactive, collectibles, and environmental design.
Portfolio links:
Design/Illustration - http://www.coroflot.com/Huotari
Fine Art- http://www.fineartamerica.com/profiles/rick-huotari.html
Full Time Experience:
Park City Credit Union-
Director of Marketing January 2011-Now
Highlights: Created the company intranet, mini sites, managed budget, created marketing plans, facilitated media buy/production for radio, TV and print. Worked with sales partners to maximize the PCCU marketing budget through use of a coop marketing strategy. The sales vendors saw sales results that trend at about 200% over last year as a result. Managing company donations to community organizations and PR. Managed external vendors in print, web, TV, Radio and a Freelance Writer.
Connexus Credit Union-
Graphic Designer February 2005- December 2010
Highlights: Overhauled branding and graphic delivery of all marketing materials and created a proprietary merchandising system for Connexus products.
Created custom interactive presentations for 8 monitors throughout Connexus branches nation wide using Flash and web for output technique. Lead the print marketing initiatives and creative with focus on variable data printing advantages, PURLS and QR codes.
(MAC) Marketing Association for Credit Unions Silver Award for design of www.flipmyloan.com
GDUSA Inhouse Designer Award 2008
GDUSA Inhouse Designer Award 2009
Hartman Design-
Freelance Packaging Designer October 2004-February 2005
Highlights: Worked with big name clients to produce packaging and POP concepts from concept to keyline. Designed display and packaging structures and dielines.
Various Freelance-
March 2004-October 2004
Eastbay Inc./Footlocker.com
Marketing Planner May 2003-March 2004
Highlights: Worked with big name sporting goods vendors to achieve their marketing objectives. Created positive ROI for the cleated categories I lead.
Eastbay Inc./Footlocker.com
Graphic Designer April 1997-May 2003
Highlights: Developed several key catalog brands from scratch.
Developed the first use of Nike iD at Eastbay. Worked directly with Nike and buyers to develop the steps and design to communicate the custom designed product. Art directed the following titles at Eastbay with between 3-10 production designers to review: Fielder’s Choice, Average of 10 Eastbay titles/yr, NFL Shop, Nike Sourcebook
Motorbooks International
Catalog Designer September 1994-April 1997
Highlights: Won the Gold ARC award from DMA for the art direction and illustration of the Times Past Christmas catalog.
Freelance:
2002-Now for various clients (WSI Sportswear, Creative Architectural Design, Hartman Design-Packaging/POP specialists, Drs. Foster & Smith)
Education:
St. Paul Technical College
Associate Degree in Commercial Art
Highlights: St. Patrick's Day Parade Button Designer March 1993, 3.86 GPA
Computer Knowledge:
Mac or PC
Adobe CS5 (Indesign, Illustrator, Photoshop, Dreamweaver, Flash) Quark, Microsoft Office, Dreamweaver, and others.