Hayley Moore

Freelance Graphic Designer & Website Designer

Location:South Africa
2 Skills
I have vast experience in the graphics, advertising and print industry. I am especially good at designing logo's and Corporate Stationery. Take a look at some of my work and for more specific examples please contact me.

Curriculum Vitae - Hayley Moore

Personal Information
Nationality: South African
Age: 33
***: Female
First Names: Hayley Jean
Surname: Moore
I.D Number: 7808260070080
Driver’s License: Yes, code o8
Transport: yes, own car
Married: yes
Dependant: Two
Interests: Reading, Hiking, Gardening, Painting, Writing

Home Language: English
Other Language: Afrikaans
(Speak, write, read, and understand)

Tertiary Education
January 1996- December 1998
Fifth Dimension College of Visual Arts
31 De Korte Street, Braamfontein, Johannesburg
Diploma of Visual Arts, in Graphic Design, Computer Art
and Desktop Publishing
Curriculum Can be supplied

January 1992 –December 1996
Wendywood Highschool
Matric University Exemption
Subjects passed:
Biology HG
Geography HG
Art HG
History HG
English HG
Afrikaans HG
Highest symbol Attained:
Art(B) ,English (B)

Computer Competency
Mac and PC
Corel Draw
Macromedia Dreamweaver
Adobe Photoshop
Microsoft office suite
Macromedia Flash

Work experience
1999 – 2000
Freelance designer in Worcester in the Western Cape

April 2000 – April 2001
Wonderads, Cape-Town
Position: Graphic designer/ layout artist

Roles and Responsibilities: Design and layout of flyer adverts with monthly distribution in South Africa and Namibia. Liase with franchise owners to meet client briefs.

Clients: Edgars, Two oceans marathon, McDonalds, Dischem, Jacks paint and hardware, KFC.

April 2001 – February 2002
Idea Corporation
Position: Graphic designer / layout artist

Roles and responsibilities: Design and layout of below the line print material from annual reports to posters. Take brief from start to finish. Dealt mostly with non profit organizations and parliament.

Clients: Parliament Annual Report, Rapcan annual report poster, Nicro annual calendar and AGM material.

April 2002- August 2003
Media Link Marketing
Contact: Bridget Gore
Position: Creative director, Graphic designer
Roles and responsibilities:
Meeting with clients and taking briefs
Conceptualising and implementing creative marketing strategies.
Determining the look and feel of the work.
Designing to client brief.
Overseeing freelance designers.
Following the process through from brief to completion.
Clients: Loreal, Sanlam, Capital Alliance, Metropolitan Life

August 2003 – September 2003
Urban Brew Studios Randburg
Productions manager / Co-ordinator for Nelson Mandela Children’s fund function.
Contact: Lulama Chakela / Sakkie Ferreira
Roles and responsibilities:
Co-ordinate the event with the client and various other agencies covering all aspects including:
Draw up budget and line items for the event- keep project within budget
Food, security, emergency services, event insurance, PR function
Camera’s and crew, filming and production schedule
Camera and crew accommodation and transport
Staff accommodation and transport
VIP’S attendance and accommodation
Children attendees and their minders, transport and accommodation
Mr Mandela and his entourage, accommodation and security protocols
Entertainment, gifts and giveaways, staging and seating
Event flow and programme
Artwork, printing, signage and displays
Determine and procure site for the event
Liase with agencies to provide entertainment for the children
Liase with the client on all aspects of the event
Secure and arrange all aspects of the event
Meet with the relevant authorities in Bloemfontein.
Arrange ferrying from Bloemfontein to Maselpoort each day for guests for event duration.

October 2003- February 2004
Urban Brew Studios, Randburg
Producer/ Production Manager – Sabc Sports promos
Hans Visser, Deon Viljoen, Sakkie Ferreira
Roles and responsibilities – To produce 160 promo’s / six months (whichever came first)
Oversee the whole creative process from conception to finished product
Ensure weekly quotas met and deadlines met
Order and supply tape stock to client, agency and editors
Encode tapes and keep codes on record
Deliver and book tapes into Sabc
Complete SAMA sheets for music usage
Book and attend audio, art department and edit sessions
Oversee art department grading and graphic edits
Take briefs from client and agency to production team
Supply client with regular updates and productions schedules
Complete offline edits and source material
Oversee scripting, artwork and shoot deadlines
Book shoots, vehicles, crew and equipment when required
Secure props, costumes, venues when required
Secure interviews and oversee filming with relevant role players
(Nconde Balfour – minister of sport and SABC CEO)
Setup voice artists and voice records
Manage petty cash, cash orders
Process payments for voice artists and suppliers

Campaigns covered: Africa cup of nations “Heroes rap series” – a part of Sabc 1 “In yo house”, West Indies cricket tour “3 loves cricket”, Rugby World cup 2003 “ The rose”

Extra work done: sourcing and booking of locations in CapeTown for “RUN – the adventure” a children’s programme.

March 2004 – present
Haylo Productions cc now trading as conscious-creations
Position: Owner/ Managing Director
I have run a small agency which covers all below the line design functions right through to
above the line. I oversee everything from concept to finished product.
Providing the following services:
Marketing and creative promotion strategies
Full design service: Design and production of print media, promotional items, brochures
Web design and maintenance
Promotional gifts and giveaways
PR and copy functions
Corporate Identities and signage
Supply models, actors, voice over artists where required
Provide actors for interactive promotions
Manage multimedia campaigns from concept to finish
Including budgets and timelines, bookings, media mix and production
Event management

Clients have included:
GWM SA, Bosch, Roland DG, Broll, Ericssons, JandJ group, MIIB, One Call solutions, Flagstick advertising, Investing for tomorrow, Tony Davey and Associates, Mosaic properties, Midrand Chamber of commerce, Pan African parliament, Automate, Mtoma Music, Panda Supermarket, MIIB IT company

Memorable campaigns and events:
Boulders Christmas Jubilee 2004- Family activity weekend and street parade for Boulders shopping centre in Midrand included everything from fashion shows to live artist performances, and on site zoo.
Pebble pals kids club – Loyalty club and programme of activities for children at the Boulders Shopping Centre
Roland Wrap to the Max 2006 and 2007- Sponsorship liason and co-ordination, running and co-ordination of nationwide creative competition for Roland DG South Africa. PR, full media campaign and awards evening hosted by Alex Jay.
Roland Wax to the Max competition- Sponsorship liason and co-ordination and full competition co-ordination for the jewellery competition. Press releases and full media campaign. Liasing with co-sponsors and their media agencies for Harmony Gold, Foschini and American Swiss stores, Jewellery Council South Africa.

Achievements to date:
Nominated as Business of the Year 2004 contender in the small business category of the Midrand Chamber of Commerce awards
Elected as the Marketing Executive on the board of the Midrand Tourism Association 2005
Monthly column winner – May 2008 – published in the Citizen

Courses and certificates:
“Write to shoot” – film course hosted by Bonnie Rodini and Daniel Harris 2006
Television presenting - Media Concepts hosted by Tracy Going 2003

Client/ Other references:
Can be supplied on request
Skills (2) Rating
Graphic Design
Website Design