JOB OBJECTIVE
Seeking a challenging and responsible opportunity where my 20+ years of I.T. and marketing experience and expertise, as well as my business development skills will be utilized to increase sales and profitability.
COMPUTER SKILLS
1-man department handling both marketing and IT functions in-house. 20+ years of experience in all aspects of marketing and information technologies. Designing, managing, upgrading, troubleshooting and repairing Mac and Windows workstations, notebooks,
business software, Windows Small Business Servers, Novell and AppleTalk networks. 20+ years experience in graphic design, desktop publishing, web design, interactive media, hi-res scanning, computer training, digital photography, image-manipulation, research, and
creating sales and marketing collateral using current industry-standard software. Advanced technical aptitude to quickly learn emerging technologies and effectively and efficiently train staff and clients on new software applications and solutions.
EMPLOYMENT HISTORY
Hospitality Dental Associates, Inc. Director of Marketing and Information Technology
Glen Helen Raceway Park, Inc. 07/2002 – 07/2008
San Bernardino, CA www.hospitalitydental.com • www.glenhelen.com
1-man marketing and I.T. dept. Developed, implemented and measured strategic Marketing and Communication programs. Management of all IT functions for 8 dental practices, 6 orthodontic practices, and a 256 acre motocross raceway facility with combined annual gross revenues of over 15 million. Designed, produced and provided all printed marketing collateral, such as direct mail promotions, brochures, postcards, newsletters, and print ads as well as photography and videography, image manipulation and color correction, market research, creation of press releases and other sales and marketing materials all in-house. Coordinated all other forms of media advertisements such as cable TV and radio. Managed, maintained, updated and promoted company websites all in-house. Configured websites to maximize search engine positioning and managed search engine marketing campaigns on google,
msn, and yahoo as well as developed drip-marketing campaigns. Produced and presented marketing collateral to Preferred Employer Program prospects and for health fair trade shows. Organized and maintained marketing budget and reports. Managed all activities
related to the operations, support, and maintenance of network servers, end-user computers, and peripheral equipment. Maintained, modified, and supported telephone data communications equipment. Provided technical support and training to staff on location and
14 satellite offices via remotely, telephone and email.
Pyro Spectaculars by Souza, Inc. Marketing Manager
Astro Pyrotechnics 01/2001 – 07/2002
Rialto, CA www.pyrospectaculars.com
1-man marketing and I.T. dept. Created, designed and produced customized proposals to meet specific RFP guidelines. Instrumental in establishing countless top-level clients including the Salt Lake City Olympics 2002 account. Sales Director quoted: "Couldn't have
done it without you." Designed and created brochures, press kits, presentations, animations, advertisements, researched and generated leads, database management, direct-mail promotions, photography and videography, image manipulation, color correction,
market research, creation of press releases and other sales and marketing collateral. Provided updates and promotions for company website. Managed, troubleshooted, upgraded and repaired computers and peripherals and provided technical support and training to
staff on location as well as satellite offices via telephone and email. Evaluated and purchased computers, peripherals, and digital equipment.
Computer Systems Design On-site Advanced Technician (Network / PC / Mac)
Computek Systems & Design 11/2000 - 01/2001
Rancho Cucamonga, CA www.comsysdesign.com
Provided on-site computer repair service to local businesses fixing all problems and/or issues: troubleshooting, upgrading, and repairing NT and Novell networks, PC and MAC desktops, notebooks, and peripherals. Consulted on-site customers on emerging
technologies and increased sales. Provided customer service, telemarketing and in-shop sales support. Resolved many issues that all other in-house technicians could not. Created sales and marketing collateral.
Palm Springs Life Magazine Information Systems Manager
Desert Publications, Inc. 10/1999 - 11/2000
Palm Springs, CA www.palmspringslife.com • desertpublications.com
1-man I.T. dept. Managed, troubleshooted, upgraded and repaired computers and peripherals and provided technical support and software training to over 60+ Mac and PC based system users on Microsoft NT and AppleTalk servers. Logged and resolved
over 3000+ hardware and software (both business and graphics software as well as utilities) issues. Developed and implemented training classes on efficient software usage and multi-tasking. Assisted in web design, provided Internet research and created online web forms. Evaluated and purchased computers, peripherals, and digital equipment. Consulted the owner in various new marketing ideas and ways to streamline operations.
Character Collectibles Marketing Manager / Webmaster / MIS
Vanmark 02/1999 - 10/1999
Fontana, CA www.vangroup.com
Created and maintained company websites in-house. 1-man I.T. dept. Solely managed, upgraded and repaired all company computers, servers, phone system and peripherals. Provided technical support and training to over 45+ Mac and PC users networked
to Microsoft NT and Novell servers. Launched new products to both wholesale and retail buyers. Regularly wrote and got press releases published in all trade magazines. Designed and created magazine ads and developed weekly direct-mail promotions.
Managed nation-wide trade-shows, designed, photographed, and produced catalogs in-house. Created, organized, promoted and maintained collector's clubs. Provided vendors and clients with all digital graphic needs and various Internet requests. Developed digital photography studio and countless marketing collateral.
Jazz Speakers, Inc. Sales and Marketing Manager / Webmaster / MIS
Mpact Direct 04/1997 - 02/1999
City of Industry, CA www.jazzspeakers.com
Created and maintained company websites and sold products online to end-users. Researched and established major national accounts. Assisted in developing new USB products with industry leaders. Designed and produced direct-mail promotions and created
print advertisements in-house. Routinely launched new products, established media relationships, distributed press releases and handled company PR. Coordinated trade-shows, designed catalogs (including traditional and digital photography) and other marketing
collateral. Provided staff and clients with graphics and digital files. 1-man I.T. dept. Solely managed, upgraded and repaired all company computers, servers, phone system and peripherals. Provided technical support and training to staff, vendors and end-users.
Pro-Mart Industries, Inc. Marketing Manager / MIS
Cedarart Industries 01/1995 - 04/1997
Rancho Cucamonga, CA www.pro-mart-dazz.com • www.promartinc.com
1-man marketing and I.T. dept. Worked directly with the VP of Sales and Marketing and assisted in establishing major national accounts. Created print advertisements and designed product packaging (including technical instructional drawings). Launched new lines of products, created packaging and other retail POPs. Coordinated trade-shows, designed and produced catalogs (including traditional and digital photography) and other marketing collateral. Designed and created all graphics in-house. Solely managed, upgraded and repaired all company computers, servers, phone system and peripherals. Provided technical support and training to over 20+ Mac and PC users, as well as vendors and customers.
EDUCATIONAL BACKGROUND
California State University, San Bernardino
San Bernardino, CA
Mass Communications
Chaffey College
Rancho Cucamonga, CA
Liberal Arts
Summit College
Colton, CA
Multimedia Production
Diamond Bar High School
Diamond Bar, CA