Unlike most copywriters I use Neuro Linguistic Programming techniques to influence the reader to buy. These techniques work on the subconscious level to be much more effective.
I wonder if you are thinking what this means: greater sales of your product or service, an improvement to your bottom line, a healthier business, and all the rest.
Now you can choose the traditional path and know you'll get the same results or you can try something different. It's up to you.