Unlike most copywriters I use Neuro Linguistic Programming techniques to influence the reader to buy. These techniques work on the subconscious level to be much more effective.
I wonder if you are thinking what this means: greater sales of your product or service, an improvement to your bottom line, a healthier business, and all the rest.
Now you can choose the traditional path and know you'll get the same results or you can try something different. It's up to you.
Regards, Todd.