Max Winebrenner
259 Earl Park Way
Indianapolis, In 46074
Professional Summary
Owner: Magical Image Photography.
Prior to beginning Magical Image Photography I was a senior level consumer electronics professional.
Experiences
Magical Image Photography- Indianapolis, Indiana December 2008 to Present
I began my own business, to take advantage of my photographic talent, background and passion.
Some points of interest:
- Wedding and engagement photography.
- Portrait photography both location and in studio.
- Product photography.
- Trained in the use Adobe Photo Shop, Bridge and Lightroom
- Sales and marketing.
- Graduated NY Institute of Photography with an Award of Merit.
- Attend various seminars and workshops through WPPI, PPI, SPA and PPA.
- Active member in good standing with the WPPI, PPI, PPA and SPA.
Audiovox Corporation-Indianapolis, Indiana January 2007 to September 2008
SENIOR PRODUCT and MARKETING MANAGER Premium Products
Following Audiovox’s acquisition of Thomson’s Accessories Business Unit, I was brought on board to lead product specialist’s activities for the premium segment of business, a $20 million business within AAC.
Key responsibilities included:
- Creating and developing premium consumer electronics accessories. (Cradle to Grave)
- Making sales calls with the corporate and independent representatives. Supporting both current customers and the development of new accounts.
- Training corporate sales team, as well as national and regional accounts. Covering topics such as product design, market trends, and effective selling tools. Training and meeting materials tailored to specific requirements of the audience.
- Supervising and directing project teams that include engineering, sourcing, purchasing, packaging, sales and marketing personnel.
- Communicating directly with manufactures both in the US and the Orient.
- Development of business plans.
Thomson Corporation-Indianapolis, Indiana July 2003 to January 2007
SENIOR PRODUCT DEVELOPMENT AND MARKETING MANAGER Acoustic Research and Premium Products
When Thomson’s purchased Recoton’s Accessory Business Unit in 2003, I was relocated to Indianapolis by Thomson in order to continue developing AR’s premium accessories business.
Key responsibilities included:
- Managing the efforts of our entire team including sales, training, packaging, marketing, and engineering.
- Participated in sales calls, supporting both current customers and new accounts.
- Worked with sales & marketing staff to create market strategies and help with their implementation.
- The creation, research, development and improvement of all Acoustic Research premium products. (Cradle to Grave)
- Support the preparation and execution of trade shows such as CEDIA and CES.
- Communicating directly with manufactures both in the US and the Orient.
- Providing copy for packaging, owner’s manuals, POP and collateral materials.
- Approval of packaging designs, POP, press releases, manuals and literature.
- Developing training materials for the corporate sales team and our dealers.
- Conducted sales and product training, providing product knowledge as well as the tools to increase sell through and ROI.
- Sales projections, inventory needs, cost reviews and line strategies.
- Studied market trends and technologies for new opportunities.
Recoton Corporation-Lake Mary, Florida August 1996 to July 2003
SENIOR PRODUCT & MARKETING MANAGER, Premium Products
I was responsible for:
- The creation of all AR premium products during this time. Along with home AV I researched and created a mobile line of accessories.
- Conducted sales calls to support current customers and open new accounts.
- Led development of marketing, packaging designs, POP, press events and literature.
- Developed training materials.
- Conducted sales and product training at various accounts.
- Created product promotions including spiffs in conjunction with the sales dept.
- Wrote articles for publications in magazines.
- Worked with sales and purchasing forecasts and inventory needs.
EDUCATION AND TRAINING
- Graduate of the New York Institute of Photography
- Indiana University
- University of Illinois for two years, majoring in business and political science
- Continued studies at St. Francis College
- Famous School of Photography; Opened photography studio upon completion
- Padget-Thompson (Management and communication skills)
- Tom Hopkins (Sales training)
Passions and Hobbies
- Photography
- Consumer electronics, audio and video
- Reading
- Hiking and biking
- Cars