Maryam McKenzie

Freelance Public Relation Freelancer & Article Writer

Location:Toronto, Ontario, Canada
2 Skills
Maryam McKenzie (Mirkhaef)
2601 Ironwood Crescent
Oakville, Ontario, L6H 6L9
Tel: (647)-283-1490

• Strong communication, interpersonal and business writing skills
• Excellent organizational skills to manage workload with competing priorities and tight timeframes
• Strong planning and project management skills to manage priorities, issues and events
• Strong knowledge of marketing and communication principles
• Computer literate- Microsoft Word; PowerPoint; Excel; Access
• Excellent relationship management skills to work with senior leadership, collaborate with partners and stakeholders, and develop and maintain positive relations with the media
• Excellent judgment, discretion, and ability to anticipate, assess and respond to complex and contentious issues

EDUCATION: Public Relations Post-Graduate Certificate Program, 2009
Ryerson University, Toronto, ON

Bachelor of Commerce - Marketing Major, Communications Minor, 2005
Ryerson University, Toronto, ON


Communications Coordinator

• Coordinating communication activities (media relations, communication materials, and corporate events) for the college and its academic centres and schools
• Measuring , reporting and monitoring of media relationships, activity and opportunities
• Developing and delivering regular reports for senior leadership including daily updates, media reports and supporting analyses, evaluation and action recommendations as required
• Assisting in the execution of corporate communication initiatives to increase the profile of the college and advance college messages
• Responsible for college-wide events, such as the Ontario College Information Fair, the Guidance Counselor Dialogue event, and the annual President’s Breakfast
• Working with suppliers and other departments to make all logistical event arrangements (location, signage, speakers, physical resources etc) for corporate events and ensure timely production of all collateral materials
• Preparing and distributing agendas, memos, reports; handling distribution of strategic communication materials, such as the Annual Report and the Academic Calendar
• Attending assigned meetings and participating on committees as required

HUDSON’S BAY COMPANY, THE BAY – January 2008-Present

Special Events Consultant (Contract based)

• Assisting with the planning, developing and coordination of all details of assigned events, including event design and budget through event management and wrap up
• Developing relationships with third party vendors and any other organizations where the partnership will further the objectives of the company and ensure the event’s success
• Assisting with copywriting, proofreading and editing for printed materials as needed
• Completing overall record keeping for each event to include internal and external reports detailing all aspects of the event

FANTAIL COMMUNICATIONS -- October 2007-September 2008

Account Coordinator

• Initiating and planning PR campaigns; defining goals, analyzing problems and opportunities
• Writing and editing press releases, speeches, articles and case studies
• Developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television stations
• Monitoring media activity (traditional and social media) on respective clients
• Organizing special events, such as press conferences, product launches, competitions and sponsorship
• Undertaking research for new business proposals and presenting to clients
• Assisting and organizing RFP responses to different organizations
• Other projects/duties as assigned

HUDSON’S BAY COMPANY, THE BAY -- September 2004-October 2007

Menswear Team Coordinator, Menswear Department Head and Sales Associate

• Developing , coordinating, and implementing special events and sales promotional activities
• Supporting the activities of the National Special Events Department by executing national programs at store level
• Negotiating with internal vendors and outside organizations for financial and promotional support of special events
• Writing copy for advertisements, flyers, proposals, event overviews, post mortems and media communications as required
• Developing a strong Special Events Calendar for each merchandise area that co-ordinates with Sales Promotion activity, product launches, seasonal launches, and store resets
• Leading the execution of Company strategies
• Analyzing available reports and metrics to understand the business
• Fostering teamwork and collaboration to meet and exceed department goals
• Building and executing development plans to drive optimal performance
• Leveraging and coaching associates on product knowledge
Skills (2) Rating
Public Relations
Article Writing