Friends (17)

Larry Matthews

Freelance Magazine Designer & Graphic Designer

Location:New York City, New York, United States
Phone: 718-915-0296
2 Skills
Larry E. Matthews
60 Parkway Drive E. Unit 15C, East Orange, NJ 07017
URL: or samples at:

QUALIFICATIONS PROFILE: Art Director/Creative Director/Partner with extensive experience in computer graphic design within a diverse range of industries, able to coordinate and form strong relationships with colleagues and clients, a team player with excellent organizational and multi-tasking skills, highly skilled creative thinker and problem solver performing in a deadline driven environment.

OBJECTIVE: To secure an exciting and creative position that stimulates and challenges my intellectual and creative abilities.

EDUCATION: Pratt Institute, Brooklyn, New York
05/79 Degree: B.F.A. Communication Design / Illustration

Graphic Design Publication Design Web Design
3D Design Cover Design Page Layout
Photo Retouching Charts and Graphs Client Relations
3d Animation Illustration Photo research
Budgets Creative department head Production

TECHNICAL PROFICIENCY: Experience with Macintosh OS X and cross platform systems. QPS. Experience with the following software: Quark Xpress 6, Photoshop7, Freehand 10, Illustrator 10, PowerPoint, Painter, MS Word, Streamline, Bryce 3D, Kais power tools, PageMaker, StrataVision 3D, Live Picture, Delta Graph pro, BBEdit, Dream weaver, Infinity D, Dimensions, Fireworks, Flash, Acrobat, Outlook express, InDesign, QuickTime VR authoring studio, Transmit OS X, FileMaker pro 6, Carrara Studio2, Eye Candy, Fetch, Alien Skin,

7/06-Present-NYSSCPA-New York State Society of CPAs-Art Director/Production manager.
Manage the art, proofreading, and production departments that supply creative for all the organizations publication’s. I art direct the CPA Journal magazine, The Trusted Professional Newspaper, design brochures, poster, event announcement, and conference pieces for the Marketing department. Work with the web master designing banners and Websites.

5/05-7/06 Clover Graphics-Art Direction, Design, production, magazines, posters, brochures, Client contact, project solving, customer support.

5/03-5/05 LMDesign Associates, NYC - Art director / graphic designer, consultant.
Art direction, layout and design for magazines, newsletters, logos, Brochures.
Clients: Black Tie magazine, Kashmir moon carpet imports, Mystical Alchemy training manual,
PBR, (Plastics Business Report) a weekly newsletter for the plastics industry. Symphony Publishing-Earnshaw’s, and Footwear Plus magazines.

1/99-5/03 MaGraw/Hill-ChemicalWeek Publishing, NY-Art Director/Modern Plastics Magazine / Modern Mold & Tooling Magazine; leaders in the plastics technology field. Worked with the VP/Editor-in-Chief and managing editor in developing cover concepts and feature design. Designed charts, graphs, and photo research assist our offices in New York and Europe.
Achievement: Modern Plastics was selected to design the official daily newspaper to cover the daily events for the K-Show, the plastics industry biggest show in Germany.

12/98 -1/99 Camlin Graphics, NY-Creative Director / Partner
Consult with clients, logged in new jobs; manage the design staff, as a hands on creative director with knowledge of film output, and production. Assigning projects to art directors and designers.
Develop new clients, handled budgets, and vendor contracts.
Clients include: The Saxton Group, Forum Magazine, World of Hibernia magazine, NECO, (JWT) J. Walter Thompson Advertising, Fugazy International, Gaffco protection systems, Brunch Magazine, Ellis Island foundation, Partnership for a drug free America, OneWorld magazine, New Image Media.

3/97-12/98.FMP/Frederick, Matthews Productions, New York / San Diego, Cal.
Creative Director / Senior Partner
Hands on creative director-designer. Managed the art department and design teams in New York and San Diego. Traveled regularly to coordinate design concepts between clients and our in-house pre-press/design and printing departments. Work with the managing senior partner (San Diego) and the VP of sales in the New York office to make presentations, client contact.
Clients include: Los Angeles Cable Network (LA Channel), One World Magazine, Sterling/MacFadden partnership-NYC, Strictly Jazz Magazine-Atlanta, Bell Atlantic-NJ, Crabtree Publishing-NJ, Pro Sports Publishing-NY.
Achievement: Won bid for LA Channel project, created winning logo design, managed design and animation teams for the LA Channel. Manage the animation project in LA, from the New York office and oversaw the animation contractor from the San Diego office. Creating final storyboards for the animation.

10/95- 3/97 Earl Graves Publishing / Senior Art Director / Manager
Managed the Art department, Associate Art Director, designer, art assistant, photo editor, and the Art budgets for a leading financial business magazine. Traveled extensively and set up cover shoots and lead story photo sessions for the magazine. Work with editors on story concepts and follow through with Illustration assignments.
Achievement: Inherited a 30,000-dollar over budget art department within the fiscal year brought the budget under budget by restructuring the photo editor's purchasing methods and pay scale for assignments.
Achievement: Convinced upper management to change wiring of computers and hubs attached to art server. This increased computer’s system speed resulting in faster transfer rates. Layouts, and corrections could be done faster.
Achievement: Consulted with upper management and the IT department to convert from analog to digital in the ampere theater and to change from viewing artwork mounted on boards to viewing layouts on the movie screen. We purchased a digital display projector. This allowed for seamless file transfer of layouts from the design department’s server to the ampere theater for editorial review, corrections and group discussion before sign off of all layouts and cover designs. Resulting in a faster, smoother presentation and huge monthly savings in printing ink and paper for presentations.

01/93-10/95 Sterling/Mac Fadden Partnership -Executive Art Director
Responsibilities include: Magazine cover design and concept, budgets. Working with the publisher, color separators, photographers, printers and freelancers. Supervising the Art department with a staff of nine, coordinate covers and interiors of over seventy newsstand Titles.

11/82-01/93 Lexington Library Publishing - Senior Art Director/Designer
Managed the art department, cover design and concept development. Worked with marketing and distribution departments to developed specials for sports, music, and entertainment magazines.
Achievements: developed the style and look, for a new teen music magazine (Black Beat) still a newsstands top seller.

06/81-11/82 Conde’ Nast Publications - Designer / Assistant Production Manager
Layout and design, color correction and quality control for Mademoiselle magazine.

09/80-02/81 D'Arcy-MacManus & Masius/de Garmo Advertising -Assistant Art Director
Accounts included: Westinghouse, Thomas' English Muffins, Royal Jello, and Air Force. Responsibilities: paste-up and design, storyboards and comps.

07/79-09/80 Dell Publishing Co. -Assistant Art Director / Designer
Responsibilities: paste-up and design of promotional material, books, posters, ads, and brochures.

Freelance Clients includes: Video Magazine, Casio, Factory Beat Records, Profile Records, Variety Records, F.I.T., Unique Magazine, Lady Circle Magazine, Patchwork Quilt Magazine, FEVA magazine, ESP Guitar Company, NIST (National Institute of Science and Technology), Tec-Style Design, NY
Skills (2) Rating
Magazine Design
Graphic Design