Janell H.

Freelance Blog Writer & Content Writer

Location:Harrisburg, Pennsylvania, United States
Phone: 570-956-3317
Website: http://www.linkedin.com/in/janellhopeck
2 Skills
I am a motivated, experienced freelance professional seeking freelance projects, including writing, editing, and proofreading. Undoubtedly, I hold high standards for exceeding project goals and delivering exceptional freelance project results.

My educational qualifications:

California State University, San Bernardino, San Bernardino, California 9/2007 - 6/2009
Degree: Master of Science, Industrial/Organizational Psychology
[Thesis completed: June 2011]

King’s College, Wilkes-Barre, Pennsylvania 6/2001 - 12/2004
Degrees: Bachelor of Arts, Psychology; Bachelor of Arts, Sociology

My professional freelance independent contractor experience:

SEO Manager and Quality Control Specialist 1/2011 – Present
- Creates web-based content using search engine optimization (SEO) techniques and strategies
- Performs various quality control tasks and projects to ensure web-based content is clear and correct
- Manages client accounts to guarantee that conversion marketing and optimization needs are met
- Utilizes WordPress, along with other blogging and publishing platforms, to complete our web-linking strategies
- Initiates and develops tasks to increase efficiency and productivity of team members
- Performs extensive research on SEO strategies, conversion marketing strategies, Google algorithm changes, blogging strategies, and software and communication applications for virtual workplaces

Organization Development Intern- City of Hope, Duarte, CA 8/2008 - 11/2009
- Developed OD model by collaborating with OD work team
- Participated in bi-weekly work team and leadership meetings
- Restructured departmental performance management system to include cultural competencies,
job analysis restructure, and performance evaluation system
- Results of pilot study directly led to implementation of performance evaluation system
- Ensured alignment of hiring criteria with structured performance evaluations
- Improved employee wellness program to include rewards, recognition, and self-growth initiatives
- Aligned OD projects with the department’s vision and goals, including cultural fit criteria and job-specific competencies
- Performed extensive research on change management, staff leadership, and gap analysis

Organization Development Intern- LifeStream, San Bernardino, CA 6/2008 - 2/2009
- Solely responsible for employer branding and recruitment/retention project
- Analyzed financial recruitment and marketing expenditures
- Extrapolated recruitment data from archival and current employee records
- Calculated the cost-benefit analysis of each recruitment method directly resulting in more effective and less costly recruitment methods
- Presented project results and recommendations to VP of HR, and Directors of HR and OD
- Developed employee surveys directly resulting in the implementation of recruitment/retention initiatives and a proposal for a three-year talent management plan
- Ensured alignment of project outcomes with LifeStream’s vision and goals
- Supported 3-5 year growth expansion of the OD department to be the employer of choice for Registered Nurse position
- Performed extensive research on generational recruitment and retention strategies, job sharing/job rotation, and focus groups

References available upon request
Skills (2) Rating
Blog Writing
Content Writing