Rob Deschenes

Freelance Tradeshow Marketer & Marketer

1322
Location:Canada
Profile:https://www.freelanced.com/robdeschenes
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3.0
2 Skills
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SUMMARY

• Experienced in trade show plan development and deployment of global trade show programs
• Adept at developing and managing multi-million-dollar event marketing budgets
• Skilled management style that seamlessly intergrates and communicates effectively at all levels
• Globally networked with event vendors and trade services
• Reputation for being highly organized, prompt, decisive and extremely resourceful
• Proficient in many computer operating and software packages
• Creative entrepreneurial minded with a passion for event marketing

CAREER EXPERIENCE

ECI Marketing, Naples, ME September 2002 - Present
Trade Show Marketing Consultant / President

Founder of ECI Marketing (www.ecimarketing.com), a consulting business that develops and provides trade show marketing services and programs as an independent contractor to a wide variety of technology companies such as Force 10 Networks, Postea, Escher Group, Juniper Networks, Netscout Systems and many others.

• Work with Marketing and/or Trade Show Management teams managing responsabilities from pre-show to post-show
• Streamline the fulfillment process for regional, field and channel marketing table top and pop up display programs
• Develop and implement online programs and apps that simply the exhibiting process

Enterasys Networks (formerly Cabletron Systems), Andover, MA February 1993 to September 2002
Director of Corporate Trade Show Marketing & Events

Develop, implement and manage all trade show and event functions worldwide. Responsible for integrating corporate marketing strategies and brand into successful event marketing programs. As a member of the corporate marketing team, I was involved with many internal and external marketing events such as; national sales meetings, mobile marketing program, public and analyst relation events as well as product launches.
Specific responsibilities include:


• Successfully develop and manage exhibit marketing budgets and strategies
• Manage over $2.5 million in exhibit property assets
• Research event demographics
• Integrate with product marketing and sales representatives
• Set and manage show goals and objectives
• Coordinate marketing promotion opportunities and on-site advertising
• Measure lead generation and event R.O.I
• Exhibit space selection
• Develop award-winning event themes
• Negotiate with vendors and labor unions
• Design and implement award-winning exhibits



DATA GENERAL CORPORATION, Westboro, MA February 1991 to February 1993
Trade Show Coordinator / Marketing Specialist

EXHIBIT CONTROL, North Attleboro, MA April 1990 to February 1991
Exhibit Broker

DESIGN COMMUNICATIONS LTD., Boston, MA November 1988 to April 1990
Project Manager / Exhibit Coordinator

TRIBORO EXHIBIT PRODUCTIONS, North Attleboro, MA April 1985 to November 1988
Exhibit Specialist
Skills (2) Rating
Tradeshow Marketing
Marketing