Shannon Wallace

Freelance Public Relation Freelancer & Marketer

Location:Phoenix, Arizona, United States
2 Skills

Shannon Wallace Designs
January 2009 – Present (3 years 1 month)
I am a handbag and jewelry designer. All my pieces are one-of-a-kind, made by me, and are original designs fit for the bold and courageous as well as the meek and mild. I have either hand-knitted, gathered vintage fabrics, found unusual fabrics by the yard, or repurposed beautiful pieces of clothing to present my unique handbag collection. All of my jewelry are also made by me and are original designs. I have repurposed interesting buttons, beads, blocks and wire to create a ring collection that is truly designed for the woman who knows who she is and is ready to tell the world.

Shannon Wallace Marketing Consulting
2008 – Present (4 years)
Work with clients to develop, leverage, and implement a portfolio of marketing and PR tools, services, procedures and processes. Participate in determining marketing and PR strategies with sales, product, and leadership teams to evaluate existing practice and opportunities for standardization. Explore collaboration opportunities and joint marketing and PR programs. Organize marketing and PR events such as live television appearances, grand openings, and special events. Write Web content/SEO, press releases, speeches, scripts, and announcements. Initiate and propose positive push and pull activities with staff/team. Track all marketing initiatives. Review branding positioning of company/organization to ensure impact and awareness. Serve as spokesperson for client in interviews, videos and live/on-air TV appearances.

On-Camera and Voiceover Talent Marketing/Communications
October 1995 – Present (16 years 4 months)
On-camera and voiceover talent for TV commercials, documentaries, industrial videos, Internet videos, public service announcements, and podcasts.

Shannon Wallace Sings
January 1991 – Present (21 years 1 month)
From big band orchestras to jazz trios and acapella quartets, I have been professionally performing around the state, the country, and internationally since 1991 at concert venues, corporate functions, charity benefits, private parties, nightclubs, restaurants & wine bars. Music genres include standards, jazz, blues, and Broadway classics. I am also a radio and TV jingle singer and voiceover talent.

Musical Instrument Museum
Interim Marketing Manager
February 2010 – May 2010 (4 months)
Oversee the integration of the multitude of marketing-related initiatives across the museum, music theater, museum retail store, and restaurant. Proactively work to identify and manage marketing projects/needs to further contribute to MIM’s successful public grand opening on April 24th, 2010. Develop and implement proactive strategies to support and promote MIM’s objectives, employing all forms of media: print, broadcast, collateral, web, social, and direct. Serve as the point of contact with museum’s national Public Relations firm to successfully launch the museum. Work with tourism officials, convention and visitors’ bureaus, chambers of commerce, conference planners, hotel associations, and other partners who help drive attendance to MIM. Oversee and implement MIM’s local media, public relations, and advertising efforts. Manage the MIM brand and grow its recognition. Utilize research to understand the state, regional, national, and international markets. Identify external competition and trends. Assist to broker mutually beneficial community partnerships, and corporate and media sponsorships. Provide oversight of the MIM Web site and of writers producing content for PR and Web publicity. Ensure outstanding guest satisfaction through ongoing monitoring of MIM’s Guest Service operations. Plan and administer MIM’s marketing operations budget to achieve maximum results.

Board of Directors Scottsdale Leadership
June 2007 – May 2010 (3 years)
Responsible for the leadership of the Alumni Events Committee, working with the committee to plan a series of educational and social events for current Scottsdale Leadership members and alumni. Previously chaired and vice-chaired the Marketing committee to create media publicity for the organization and retool collateral materials and communication/outreach outlets.

CC Jones Orchestra
Front Woman - Singer
1999 – 2010 (11 years)
Front woman/singer for a 20-piece big band orchestra performing standards, jazz, and blues for private parties, corporate functions, and charity benefits.

Arizona Multihousing Association
Director of Government & Community Relations
November 2007 – August 2008 (10 months)
Responsible for the executive leadership, direction and management of the AMA’s government and community relations programs. Work directly with the President and CEO; association contract lobbyists; industry representatives; elected, government officials; various state, county and municipal government agencies; and organizations and other associations. Serve as a principal media contact and spokesperson for the AMA. Serve as staff liaison and provide support to the Government Affairs, Community Relations, AMAPAC (political action committee) and Ethics committees. Responsible for developing, implementing and maintaining a community relations program with the goals of improving the image of the rental housing industry through internal, online and e-mail marketing initiatives, collateral materials and various public presentations and speeches. Develop and manage proactive targeted advocacy, media, public relations, and internal and external communication strategies, tactics and messages.

City of Scottsdale
Public Information Officer
October 2001 – November 2007 (6 years 2 months)
Serve as city spokesperson on customer/community issues. Develop and implement projects that focus on community development and relations, and establish a network of community members to keep abreast of potential issues affecting the organization to enhance the City’s standing amongst its citizenry, the community, and in neighboring municipalities. Establish and maintain effective working relationships with elected officials, government and business leaders, key customers and community groups and provide them with appropriate community development and community relations information. Develop and participate in the development of integrated community and governmental strategies in concert with other internal departments to build key community relationships. Develop and conduct public meetings to inform and educate residents about City programs and services. Develop and implement community-contact programs designed to inform community groups and promote interactive communication. Assess communication needs, identify target audiences, research topics, determine strategies, positioning and messages, select media mix, and develop action plans. Serve as the City's representative in interactions with community organizations, other government entities, chambers of commerce, leadership groups, business and neighborhood coalitions, and educational institutions. Establish and maintain contacts and relationships with local media. Coordinate with community leaders to develop and implement public relations strategies to help increase the positive branding of the City’s programs and services. Work with internal customers to manage local advertising efforts by assessing needs and identifying target audiences, determining messages to convey. Write internal and external speeches, articles, press releases, collateral material, advertising and marketing campaigns, event and television scripts, and employee communications.

Promotion Producer
September 1998 – September 2001 (3 years 1 month)
Develop and manage station brand, strategic marketing, and communications activities for clients and internal sales and promotions teams. Drive integrated marketing processes through the development of long-term internal and external strategic marketing and brand positioning plans that positively impact television audience/targeted demographics. Create, write, produce, and edit station image campaigns, sponsored event promotions, client-sponsored promos, radio promotions, and daily news topicals. Create image and marketing strategies for station image campaigns to increase station ratings/viewership. Develop, coordinate, implement, and manage proactive communications/strategic recommendations, projects, and plans. Manage clients’ commercial advertising projects to generate revenue/business. Coordinate station-sponsored events, delegate job responsibilities to staff, and oversee event management. Market station’s on-air product and promote station-sponsored events. Write press releases, employee communications, and other related external and internal publications. Interact with current and potential viewers for overall proactive station promotion.

October 1996 – September 1998 (2 years)
Work with staff to create marketing/promotional strategies to encourage higher ratings. Create, write, produce and edit station-sponsored event promotions and client-sponsored promos. Manage clients’ commercial advertising projects to generate revenue/business. Market station’s product on air and in public. Market station’s involvement within the community/event planning. Interact with current and potential viewers for overall proactive promotion of the station’s image (news, local programming, local & network promotions & sales projects). Produce in-studio and remote commercial and station image promos.

Production Assistant
September 1994 – October 1996 (2 years 2 months)
Produce and edit station Spanish-language image promos and commercials. Develop/create station image marketing promos. Consult with government agencies and the large and small business community to create on-air commercial products and public service announcement. Serve as writer, producer, photographer, editor and graphic designer for station promos, commercials, news packages and weekend entertainment show.

City of Phoenix
City Cable 11
Video Photographer
1994 – 1996 (2 years)
Video photographer for weekely news and interest stories, and local programming.

Bilingual TV Reporter
Hermosillo, Sonora, Mexico
February 1995 – April 1995 (3 months)
Broadcast and print writer/producer/reporter for XHUS-TV and monthly publication La Gaceta. Serve as an English/Spanish translator for University-contracted professionals and University literature. Represent President of the University translating meetings, international conference calls, e-mails and English-written documents for international clients. Make presentations to Spanish-speaking students. Voice-over various packages in Spanish for television broadcasts.

Special Projects Unit/News
January 1990 – October 1994 (4 years 10 months)
Research, interview, write scripts and coordinate event logistics for annual KPNX “Town Hall” televised forums. Field produce and edit for long-form documentary projects. Research, write, field produce and edit hard news and feature stories.

Arizona State Legislature
Transportation Committee
House of Representatives
Assistant Analyst/Intern
January 1994 – May 1994 (5 months)
Staff mediator of the Transportation Committee for Legislators and their constituents. Research and present legislation and proposed amendments to State Representatives and Senators. Testify in committee and caucus meetings. Draft House bill amendments, anticipate potential problems with working legislation and interface with Lobbyists from various government agencies and the private sector.
Skills (2) Rating
Public Relations