Jamie Buchanan

Freelance Public Relation Freelancer & Branding Freelancer

Location:Westville, Indiana, United States
2 Skills
Professional Communications Experience
American Cancer Society, Community Representative
• Provide direction and oversee strategic implementation of large-scale fundraising events (fundraising with strategy and purpose, logistics, constituent relationship management)
• Work on a nationwide team to motivate volunteers, raise funds and educate constituents in an effort to meet Society goals by 2015
• Serve on a divisional Volunteer Summit Workgroup to evaluate effectiveness and improve volunteer trainings, streamline recognition and develop cost-cutting strategies
• Maintain and refresh market research on giving to accurately gauge income events
• Support and implement various advocacy initiatives to ensure the Society’s mission
• Meet and exceed monetary goals through various methods including cold-calling, door-to-door sales, grant writing, sponsorship recruitment and coaching constituents in fundraising efforts

Quality Dining, Inc., Marketing Manager
• Served on Marketing Team of three to maintain communication and implement
promotions for 120 Burger King stores, 44 Chili’s stores, seven Papa Vino’s Italian Kitchen stores and three Spageddie’s Italian Kitchen stores
• Planned and implemented the You Can Lend A Hand program in South Bend and Fort Wayne markets (media, school and professional involvement)
• Provided direction to creative designers and coordinated vendor completion
• Developed and implemented strategic plan to promote newly formed Catering Business

Haan Marketing + Communications, Account Executive
• Managed/worked with agency accounts (Agriculture, healthcare, financial, corporate)
• Completed and implemented strategic marketing/communications plans including brand development, policy implementation and media research and purchases
• Prepared and presented sales pitches and strategic plans to clients
• Served as the liaison between the client and the agency completing media purchases, design work, public relations/marketing strategies and assisted in Web site production

Ball State University, University Communications Intern
• Wrote biographies and articles for four editions of Ball State Business magazine
• Wrote campus news stories for publication on Ball State Web site and internal publication
• Developed statewide clips tracking system and completed monthly reports for the university president, board and administration

Cardinal Communications (Ball State’s student-run public relations and communications agency)
• Provided executive leadership for staff of 55 serving 23 clients
• Established new business through developing sales materials and pitching
• Served as the liaison between the client and the student team – organizing tasks, deadlines, schedules, etc.

Proficiencies: Microsoft Word, Power Point, Illustrator, Excel; Adobe InDesign, Photoshop, PageMaker; Siebel; Convio; Burrelle's Luce Media Directory (online and printed) and Virtual Clips

Ball State University, Muncie, IN – Bachelor of Science in Public Relations
Skills (2) Rating
Public Relations