Fiona Blezard

Freelance Advertising Photographer & Audio Editor

Location:Melbourne, Victoria, Australia
2 Skills




GENERAL INTERESTS: Medical and Scientific Research
Freelance Journalistic Writing
Forensic Investigation (Accounting/corporate)
Fashion Consulting
Interior Decorating
Voluntary Work


EDUCATION STANDARD: Higher School Certificate

SCHOOL ATTENDED: Genazzano College, Kew, Victoria

* Biology
* Mathematics
* Physical Education
* Australian History

PROFESSIONAL STUDIES: Degree in Journalism
(Monash University) - Caulfield Campus
Bachelor in Applied Science – potentially part-time (evening – 2012)

SOFTWARE USED: Windows 98 & 2007 (XP Professional)
IMIS Database
Acrobat Reader
Microsoft Word for Windows
Microsoft Publisher
Microsoft Excel
Microsoft Outlook
Lotus Notes
Microsoft Access

Fiona Blezard - Curriculum Vitae Page 2

AFII PTY LIMITED (Business Development Manager/Account Manager)
reporting to the Managing Director

February 2011 – Current

• Promoting and respresenting the Managing Director’s business at all times;

• Keeping an up to date record on all business activities, including, sales, prospects and all associated paperwork, including contracts via the organisations database CMS – ACT and also providing an inventory stock take;

• Assisting the Managing Director in organising and managing onsite sales for other clients;

• Organising in-house exhibitions for new clients, outlining an array of benefits marketed by our organisation;

• Managing the distribution of the Managing Director’s online sales for it’s members;

• Liaising with members and or clients with queries or issues with products and services provided by the company;

• Undertake interstate travel as necessitates, which requires a day’s travel only;

• At times, acting as a National Account Manager for larger corporate relationships they may have been introduced to our company;

• Organise monthly or fortnightly visits to clients;

• Promote and sell a range of products and services as necessitates and organise prentations to update particular organisations;

• Produce marketing material and utilise creative copywriting skills to meet the client’s needs in promoting our program;

• Create proposals to present to potential clients and legal agreements to finalise the client’s commitment to our program;

• Networking and promoting our brand across a range of mediums, which outlines our services to benefit/reward employees and clients;

• Organising major events for companies, which entail budget requirements and marketing plans.

REASON FOR LEAVING: Currently employed.
Fiona Blezard - Curriculum Vitae Page 3

AUSTRA-PHARM Director – (Private Business/Medical Product)
(Medical Business) September 2001 – February 2011 (undertaken separately to positions held)

• Liaising with Scientists, Specialists and corporations to achieve the correct market for the product. This has entailed extensive research and statistical information to be gathered to achieve this result;

• Engaging potential investors to enter into a partnership or licensing agreement;

• Achieving product approval with the TGA (Therapeutic Goods Administration);

• Working on the marketing/commercialisation of this product and to ensure the outcome of the clinical trials and approval is ultimately achieved;

• Placing further proposals to medical and educational instituions to encourage their support;

• Achieving full patent approval for the product;

• Preparing media releases and promotional material to gain further interest from overseas companies;

• Proofreading all relevant documenation, ensuring the information is accurate to the product claims and the description.

MELBOURNE GENERAL Sponsorship and Fundraising Manager
PRACTICE NETWORK (MGPN) Reporting to the Chief Executive Officer
November 2008 – September 2010

• Significant responsibility for the overall Sponsorship Program for the Network. With an annual budget of $1.2 Million dollars to achieve;
• Incorporating new concepts and collaterial, to enhance the profile of the Network, which included ongoing Media Releases, cross promotions and speaking engagements;
• Organising an annual breakfast for all the General Practitioners, with a keynote guest speaker, along with establishing a Principle Sponsor and other corporations to attend the breakfast;
• Responsbility of writing an internal weekly newsletter, which was circulated to the MGPN and a monthly newsletter to all associated affiliates, informing them of upcoming events and medical forums;
• Liasing on an ongoing basis with the media and circulating editorials that were newsworthy and relevant to the medical fraternity;
• Consistently working to achieve monthly budgets, fulfilling Key Performance Indicators (KPI’s) and formulating a Strategic Plan with the Chief Executive Officer.

REASON FOR LEAVING: The Chief Exective Officer and Financial Controller stepped down.
Fiona Blezard - Curriculum Vitae Page 4

HEALTH PREDICTIONS Business Development Manager (Medical Diagnostic Group)
March 2006 – November 2008

• Developing promotional material and marketing of the Corporate and Executive Health program;
• Working with the Medical Director (Senior Cardiologist) and Physiologist and Sonographer, implementing new projects to continue the marketing and branding of the name;
• Overall responsibility for initiating new corporate database and maintaining and updating this information on a ongoing basis;
• Implementing new Partnership Program, involving high level sponsorship;
• Presentation of health services to the corporate sector and conducting health seminars to assist in educating others regarding health and well-being;
• Sourcing and preparing tenders for the Corporate and Executive Health Program, based on specific criteria;
• Informing companies of the specific heatlh packages available and tailoring the most suitable assessment for their employees.

REASON FOR LEAVING: Overall staff redundancy.

AUSTRALIAN KIDNEY FOUNDATION February 2001 – November 2005

POSITION HELD: Marketing Operations Manager

• Responsibility for the creation of volunteers and development of the Kidney Kids Camp, whereby young children could attend and have dialysis whilst enjoying a break. This also involved extensive involvement with organising medical staff within the hospital environment and training programs for 12 months continuously;

• Responsibility of overseeing the State “IMIS” Database system, with the inputting and allocation of source codes for campaign management, following the AKF National standard;

• Coordinating Kidney Awareness Week each year – held in June;

• Responsibility for the development and management of Occupational Health & Safety policies, procedures and practices;

• Assisting in developing and maintaining a volunteer program to help initiate and support the Foundation’s fundraising work;

• Identifying and developing new corporate partnerships (under the “Partners in Health” program). This program enables the AKF to cultivate relationships by providing regular presentations and contact with professional networks,(i.e. Pharmaceutical companies, Law and Accountancy firms);
AKF – employement continued Page 5 - 6

• Management of relationship marketing to support the existing donors and cultivating/acquiring new supporter;

• Initiating Cause Related Marketing campaigns, to establish ongoing partnerships with corporate companies;

• Supervising the Public Relations/Communications Department, which includes the preparation of the State Newsletter, along with brochures and other promotional and community awareness material. Also ensuring that all press releases are sent out on a regular basis, highlighting AKF related stories to the media, with immediate follow-up;

• Sourcing of major sponsorship, including “naming rights” for programs and special events, targeting corporations specifically aligned to the suitability of the event and their target market. Also, a separate proposal is sent specifically for other events as a three level sponsorship package of “Gold, Silver and Bronze” level;

• Recruitment, training and supervision of all administrative staff and office volunteers through the AKF “Induction Program”;

• Maintaining personnel records and remaining aware of industrial and employment legislation and regulations;

• Responsibility for the development and updating of the Victorian Branch Procedures Manual, which is sent to the National Office for approval;

• Monitoring and ensuring compliance to the AKF policy and Appeals Groups and other AKF fundraisers;

• Liaising with the National Operations Manager in respect to requirements for National campaigns. This would require various segmentations and analysing of data targeted specifically to the donor type;

• Supporting the preparation and achievement of a resource development plan, continually reporting on its implementation;

• Financial Reporting to the Executive Manager, National Office and the Victorian State Committee as requested;

• Production of source analysis reports for management information, on a weekly basis;

• Developing and preparing spreadsheets to fulfill the duties that are requested for financially as requested by the Financial Controller at a National level;

• Managing and contributing to the Projects in Progress report and monthly Executive Managers Report;

• Assisting the Executive Manager in the preparation and monitoring of the annual budget, in conjunction with the National office policy;

• Supervising the payment of accounts, preparation of cheques and recording of the same, ensuring all invoices are correct with the A.B.N. (Australian Business Number). These are then passed to the Accounts Department for payment of monies on a fortnightly basis;

• Ensuring all receipting is processed for donors in a 24 hour period and personally attending to those donors who have given generous amounts by calling those individuals and visiting their homes or work premises;

• Assisting and supervising with processing payroll and related functions, including taxes, superannuation etc;

• Producing the required daily audit trails from the IMIS Database;

• Analysing the AKF Bequest Program, special events and other program results against the State Strategic Plan and Key Performance Indicators;

• Researching tasks in liaison with other staff, related to the donor data base and to AKF’s changing project funding needs;

• Monitoring, coordinating and support for external appeals groups and individuals;

• Developing and coordinating the annual fundraising calendar of both internal and external events and activities;

• Assisting the Executive Manager in all areas of resource development, including policy development, and updates, donor segmentation and targeting;

• Liaising with Senior State Committee/Board Members and attending regular monthly meetings;

• Creating, maintaining and supporting further “Friends of AKF” committees, (a special group of business and social contacts/colleagues);

• Organising regular direct mail and donor newsletters (newsletter articles) for Autumn and Spring Newsletter nationally;

• Management of the research funding and memorial gift program;

REASON FOR LEAVING: Operational changes within the Foundation.

Fiona Blezard - Curriculum Vitae Page 7

SCOPE VICTORIA June 1998 – February 2001

POSITION HELD: Fundraising Manager/Public Relations Co-ordinator

DUTIES INCLUDE: • Responsibility for obtaining/sourcing corporate sponsorship for
major high profile events;

• Recruiting for the annual fundraising program - Miss Australia
Awards. Involving overall support, motivation, training and
mentoring throughout the year;

• Preparing and finalising business plans for all major fundraising

• Collating and distributing corporate sponsorship packages to
potential sponsors, as well as following up and planning meetings
to secure major sponsorship;

• Responsibility for the annual budget, ensuring monthly targets are
achieved through ie. Raffle sites, the Miss Australia Awards,
Bride of the Year, tinshakes and general events;

• Writing of ongoing News Releases for the media, to promote general events;

• Writing and placing of advertising in local newspapers/major
newspapers, ie. Herald Sun/The Age Newspaper and relevant
magazines for recruitment, volunteers and special events;

• Creating scripts for "Community Service Announcements" advertising for major events i.e."The Melbourne Fashion Extravaganza” and liaising with the various celebrities, ie. (Channel 9, Channel 7 and certain Journalists;

• Coordinating the Spastic Society of Victoria's monthly newsletter
"Horizon" for distribution internally and externally;

• Attending weekly meetings within the Development Group,
reporting on budgets and upcoming events and media coverage;

• Designing and organising the printing of all collateral for
upcoming events;

• Organising volunteers each month and communicating with them on
a regular basis as necessistated, according to the event or project in place.

REASON FOR LEAVING: Promotion became available with the Australian Kidney Foundation.

Fiona Blezard- Curriculum Vitae Page 8

GRAND HYATT MELBOURNE January 1996 – June 1998

POSITION HELD: Public Relations Manager
reporting to the Director of Marketing Communications
• Assisting in the preparation of briefs and communication strategies for internal and external promotions;

• Attending weekly Sales and Marketing meetings to inform the team of upcoming promotions, collateral, advertisements and important issues relating to media liaison;

• Preparing and writing the Monthly Communications Report, which included the media coverage, collateral, sponsorship, media releases, advertising and accommodation for the month;

• Liaising with the General Manager/Director of Marketing on a daily basis for approval of collateral and media coverage;

• Regular public speaking in front of 1,000 hotel staff, informing them of current events, issues, new promotions throughout the hotel and awarding plaques to “Employee of the Month”, as well as public speaking at various events held within the hotel for external parties;

• Writing of Media Releases, relating to promotions and functions that were held within the Hotel;

• Creating internal and external "Hyatt Happenings" Newsletter, which was distributed to all outlets monthly throughout the Hotel to update staff members of promotions, advertising and general information;

• Organising and supervising photographic shoots for the Hotel;

• Assisting in the daily monitoring of all publicity for the Hotel;

• Maintaining the filing system, for the photographic library, ensuring all material was well organised and up to date;

• Liaising with the media, including the newspapers (print media), magazines, television and radio;

• Production, development and collation of media kits for distribution;

• Placement of advertising and co-ordination of relevant artwork.

REASON FOR LEAVING: Further promotion

Fiona Blezard - Curriculum Vitae Page 9

RHÔNE-POULENC RORER December 1993 – January 1996
(Pharmaceutical Company)

POSITION HELD: Marketing Officer
reporting to the Director - Consumer Marketing
* Producing and writing briefs for potential collateral to be distributed for over OTC (over the counter) products in Victoria;

* Preparation of work for the Director, which included critiquing written medical information, which in turn was to be presented to Regulatory Affairs;

* Maintaining the files for the Director, which included sensitive and confidential information that was to be secured and accessed by myself or the Director;

* Preparing and attending business appointments with the Director, which took place internally and when necessary externally in relation to manufacturing or labeling requirements;

* Liasing ongoingly with the Product Managers, Medical Practitioners and Scientists, who developed and formulated new products that were forthcoming on the market;

• Supervising of clerical staff, i.e. Receptionist, Accounts Clerks and Sales Secretary.

REASON FOR LEAVING: Company Restructure– organisation merged and moved to Sydney.

DUN & BRADSTREET November 1990 – December 1993

POSITION HELD: Marketing Officer
reporting to the State Manager.
* Responsible for the writing of editorials and preparation of advertising material, e.g. liaising with the advertising agency, regarding brochures and annual reports;

* Collating and distributing of monthly sales and budget figures to the State Manager, Marketing Department and the General Manager and Managing Director;

* Telemarketing for the Marketing Department, which involved Dun and Bradstreet's two major publications, Jobson's Mining Year Book and Who Own's Whom publication;

* Arranging in-house and interstate conferences for Senior Management and overseas visitors;