Cynthia Besio

Freelance Graphic Designer & Flyer Designer

1205
Location:United States
Website: http://www.cindybesio.com
Profile:https://www.freelanced.com/cbdesign
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4.0
2 Skills
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SOFTWARE SKILLS

Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Flash, Microsoft Office, Maya,
Final Cut Pro, HTML, CSS

CAREER EXPERIENCE

Lead Graphic Designer 01/2009 – Present
mUrgent, Santa Ana, CA
• Create consistent, dynamic design solutions for web, print and social media marketing materials to encourage clients to upgrade their marketing program
• Design, analyze and proof the national account team’s email campaigns, e-newsletters, sales presentations, sales slicks, landing pages, web banners, acrylic box inserts, check presenters and direct mail to uphold neatness and ensure client branding is accurately represented
• Participate in creative brainstorms and discuss art direction with clients, national account managers and creative director while adapting to changing circumstances in a fast paced environment
• Conceptualize and develop new innovative call-to-action (CTA) button designs for email campaigns to help clients increase click-through rates, which results in increased customer loyalty
• Efficiently manipulate text and graphics, such as retouching, color correction, resizing and positioning, to accommodate both complex and clean design specifications set by the clients and to successfully meet our 24-72 hour turnaround times
• Prepare check presenters, acrylic box inserts, direct mail and sales slicks for print
• Maintain highly organized project files, which allows all team members to work together on any given project and helps to maintain efficient production timelines
• Initiate team-building discussions through the use of Microsoft PowerPoint presentations with supplemental Microsoft Word documents to help designers stay up-to-date on the latest design trends and to facilitate in maintaining a healthy, productive work environment
• Interact with clients during offsite meetings to negotiate design strategies that will assist them with customer retention and help them gain new customers to increase their sales
• Perform HTML and PHP updates for both in-house and client provided email campaigns

Photography Assistant 12/2008 – 05/2009
Blue Sky People, North Hollywood, CA
• Provided the highest level of customer service, which resulted in increased client cooperation
• Promoted photo package upgrades by communicating to the client that incorporating a DVD into their package was an important long-term investment that would save them money
• Managed the point of sale system to ensure that each client’s account was up-to-date

Contract 3D Animator and Graphic Artist 01/2007 – 09/2008
Black Point Studios, San Francisco, CA
08/2008 – 09/2008
“Mortal Kombat vs. DC Universe”
• Performed audio analysis of the voices of each hero and villain character to better understand his or her personality and motivation within the scenes
• Utilized computer assisted software (Maya) to communicate realistic emotion and facial expression for animated characters for the cinematic to create a life like experience for the video game user
• Collaborated with animation team to work efficiently and within time constraints on multiple scenes, which resulted in a cost efficient production

The Art Institute of California, San Francisco, CA
10/2007 – 03/2008
Sci-Fi Channel – Production Team “The Eye of the Bee-Holder” Commercial
• Studied a script to evaluate and understand the motivation behind each character’s actions
• Analyzed reference video of human interactions and movements to ensure creation of life like animations
• Compiled the precisely timed animatic for each animated scene to establish a solid foundation
• Critiqued animations in progress during production dailies and provided technical assistance
• Performed research on human behaviors to assist in the successful completion of the commercial

The Art Institute of California, San Francisco, CA
2007
Animation Festival Opening
• Assigned shots to animators based on the observation of their animation strengths and weaknesses
• Helped team members find motivation within their scenes to make the characters come alive on screen
• Developed the personality of a 3D robot character through animation within Maya
• Modeled 3D robot character based on meticulous observation of a teammate’s orthographic drawings

Ursidae Solutions, Galt, CA
12/2006 – 02/2007
Website Banner
• Observed human behavior through reference video to help develop the personalities of 2D characters
• Animated characters and 2D water effects to bring a website banner to life
• Utilized techniques of freehand drawing to design colorful 2D characters and three backgrounds
• Communicated with the client on a weekly basis to ensure accuracy of all design elements

EDUCATION

The Art Institute of California – San Francisco, CA
Bachelor of Science in Media Arts & Animation, Graduated with Honors, 06/2008

California State University – Sacramento, CA
Bachelor of Science in Criminal Justice, Graduated with Honors, 05/2004
Skills (2) Rating
Graphic Design
Flyer Design