Master of Business Administration Lynchburg, VA
• Concentration: International Business
Bachelor of Arts in Communications Quincy, MA
Eastern Nazarene College
• Concentration: Public Relations & Advertising
Affiliate Marketing Manager Boston, MA
D50 Media (2011-Present)
• Manages every aspect of multiple national affiliate marketing partnerships
• Determines scale of media buys based on vendor performance and channel budgets
• Develops relationships and negotiates contracts with new vendors
• Cost efficiently provides lead generation for primary client within the legal sector
Search Engine Marketing Specialist Boston, MA
D50 Media (2011)
• Managed an annual paid search budget of over $800,000 across multiple accounts
• Forecasted performance metrics based off of quarterly budgets
• Managed day to day PPC, display and analytics operations
Internet Marketing Coordinator Acton, MA
Ford Motor Company – Acton Ford (2009-2011)
• Managed every aspect of the internet sales department including search engine marketing, email marketing, lead follow-up and website updates.
• Ranked in the top 10% for the New England region in online sales YTD.
Commercial Account Manager Milford, MA
AutoZone Inc. (2005-2008)
• Managed over 50 commercial accounts on a daily basis, while also developing new business relationships with local garages, body shops and mechanics.
• Was responsible for multiple aspects of the commercial business such as account management, inventory control and product distribution.
Entercom Communications - WEEI 850AM Sports Radio (2008-2009) Brighton, MA
• Selected as the first intern for the newly launched WEEI.com, the main website of WEEI, the number one rated sports radio network in the nation.
• Wrote articles based on interviews with several players from the Boston Red Sox and Boston Celtics which were published to the WEEI.com website.
• Was an on-air personality my last day on the job for approximately 13 seconds
• Google Adwords
• Microsoft Adcenter
• Adobe Photoshop
• IBM Cognos
• Salespoint v.11
• Pivotal CRM
• Social Media
• Basic HTML