Clark

Freelance Ad Designer & Graphic Designer

1772
Location:Los Angeles, California, United States
Profile:https://www.freelanced.com/clark
0
Kudos
5.0
2 Skills
Ask
Rate/Hr
CREATIVE DIRECTOR / GRAPHIC DESIGNER / BRAND MANAGER
Comprehensive creative development across strategic planning, branding, marketing, advertising, project management, graphic design and post production, delivering high quality targeted creative solutions across print, broadcast and web platforms for corporate, entertainment, fashion and non-profit organizations.

Multiple-award-winning creative director offering high-quality skills in concept development, client communication and creative team development in high-pressure, deadline-sensitive environments. Committed to budget-compliant project completion; record of high-impact design; experienced liaison among senior management, customers, internal and external strategic partners. History of outstanding success with industry’s top names and organizations.

AREAS OF EMPHASIS

• Integrated Marketing, Communications and Advertising

• Social Media Content & Management

• Project Management

• Media & Staff Leadership

• Promotional Materials

• HD Video and Film Production

• Network, Cable, PR and Studio Affiliation

• Client Presentations & Design Proposals

• Compelling Graphic Design

• Budget Management

• Global Brand Building & Communication

• Creative Team Building & Development

• Initiatives for Design Solutions

• Brand Management

• Artistic and technical design in 3D computer graphic production

KEY QUALIFICATIONS:

• Experience managing and leading creative teams

• Willingness to share ideas with individuals at all levels

• Excellent interpersonal skills with an ability to communicate
clearly and concisely

• Enjoy demonstrating initiative and creativity, excel at originating ideas,
anticipate and implement next steps, generate improvement opportunities
and translate new ideas into workable solutions

• Strong problem solving skills, ability to understand and identify key strategic
issues, and develop creative design solutions to assignments

• Solid understanding of video, broadcast, print and web technologies

• Network, Cable and Studio experience

• Highly organized, with strong attention to detail and the ability to manage
multiple projects and meet tight deadlines

• Comprehensive awareness and interest in new platforms and technologies
for digital media communications

• Brainstorming for innovative ideas that take into consideration
demographics, target markets, advertising strategies, branding initiatives
and shifts in the global economy that have a direct impact on consumer
trends and the influences that drive those changes

• Commitment to make significant contributions to the continued company
success and mobilize highly effective digital strategy that encourage
positive growth

• Artistic and technical design background in 3D computer graphic production

PROFESSIONAL EXPERIENCE

Freelance CREATIVE DIRECTOR / COMMUNICATIONS / BRANDING CONSULTANT, 2004 to Present
Emmy Award winning and nominated – Los Angeles, CA, New York, NY. Develop and create strategic visual communications, management, branding, photography, HD videography, video post-production and design solutions for print, broadcast, web, and social media.

Define and implement hands-on strategic branding and graphic design solutions in concert with clients; direct branding direction to motivate creative team. Develop budget-compliant bids, proposals and projects; ensure adherence to individual project budgets and deadlines. Plan, direct and manage projects from concept through completion, ensuring creative compliance with client-specific design and branding requirements. Produce client presentations; develop visual strategy; oversee and communicate all design processes. Solutions for complex branding integration; ensure quality control; oversee outsourced partners. Hire, train and coach junior colleagues. Direct project production and roll-out. Hire and train creative team. Highly skilled in CS3 - CS5 Photoshop, Illustrator, InDesign, Final Cut and many other Macintosh platform applications.

Selected Achievements:

• Developed and designed multiple outdoor image branding, marketing and advertising campaigns for Hollywood Business District, Beverly Hills Visitors Bureau, SPARKLE 90210, Rodeo Drive Fashion Night Out, Rodeo Drive sizzle videos and Iman Tribute video

• Rodeo Drive Walk of Style Awards Event®; Missoni, Iman, Herb Ritts, Mario Testino, Donatella and Gianni Versace, Fred Hayman, Manolo Blahnik, Valentino, Cartier, Princess Grace of Monaco, Ferragamo

• Built lasting relationships with clients through effective communication and design solutions that exceeded creative expectations

• Grew strong, highly focused branding and messaging that enabled business and client-base growth

• Gained reputation for excellent customer service, relationship building, and easy to work with nature, fostering repeat business retention

• Consistently identified and implemented methods to streamline processes, decreasing costs while increasing production capabilities

• Designed, filmed and edited 30 minute television special and on-air commercial for The Shops on El Paseo, in Palm Desert

• Manage communication planning, product management, branding, art direction, photographic, graphic design and video production for; Dream Foundation, The DIVA Foundation, Mercedes Benz Fashion Week Event, Rodeo Drive Events, Hollywood Entertainment, Gearys Beverly Hills, Tiffany & Co., Disney Communications, Simon and Schuster and The Italian Trade Commission


CREATIVE SERVICES DIRECTOR (PART-TIME AND CONSULTING)
2004 to Present, THE DONAHUE GROUP – Hollywood, CA

Provide creative leadership for clients and staff support in part-time capacity for PR, Marketing and Advertising, as well as expertise in hands-on graphic design, videography / editing, and art direction targeting print, special events,
video and web platforms.

Consult with clients to identify needs, develop effective branding solutions and concepts and produce marketing materials and collateral to support client objectives. Manage strategic planning and oversee all creative design; coordinate and liaise extensively with internal & external partners to ensure multilevel communication, quality, deadline, budgetary and creative goals are met.

Selected Achievements:

• Updated and expanded departmental capabilities that greatly increased productivity and client services

• Adeptly managed client expectations and team commitments through strong communication and hands-on graphic design skills

• Grew strong, highly focused creative services that enabled business and client-base growth

• Gained reputation for excellent customer service and retention, fostering repeat business

• Consistently identified and implemented methods to streamline processes, decreasing costs while increasing production capabilities

• Location scouting and set design Art Direction

CREATIVE SERVICES DIRECTOR, 1999 to 2004
AUTONOMY, INC. – Hollywood, CA
Served as creative strategy development leader and department manager as well as senior graphic designer and live-action director for broadcast entertainment post-production video studio.

Built and directed launch of company’s graphics department; built 15-person designer group into results-driven, highly motivated creative team. Collaborated with and presented design concepts to clients, producers, senior management, editors and designers to meet client requirements. Developed project’s creative strategies, creative briefs and client presentations; reviewed and managed project budgets and production schedules for department’s staff. Ensured effective brand strategies; managed and allocated resources. Hired, trained and evaluated staff.

Selected Achievements:

• Established and maintained a strong creative relationship and graphic design solutions for Discovery Communications, ABC Network, NBC Network, FOX Network, BET Network, Sony Studios, Warner Brothers Studio, National Geographic, Paramount Studio, Lifetime TV and John Wells Productions

• Earned industry awards for design excellence

• Grew collaborative environment that enabled designers to provide outstanding quality and results

• Led team to define distinctive creative strategies that effectively communicated each project’s unique brand and identity

• Engineered 75% increase in organization’s market share through effective and creative project management and effective design solutions

• Updated and expanded departmental capabilities and services that greatly increased productivity

• Adeptly managed client expectations and team commitments through strong communication skills

• Grew strong, highly focused team that enabled business and client-base growth

• Gained reputation for excellent customer service and retention, fostering repeat business

• Consistently identified and implemented methods to streamline processes, decreasing costs while increasing production capabilities

Additional employment experience includes: Creative Director and Designer, Pittard Sullivan, Los Angeles, CA; Creative Director and designer, Rolland House Video Production, Washington, DC; Senior Designer, Capital Video Production, Washington, DC; Broadcast Designer, WJLA-TV7, Washington, DC; Graphic Designer, National Geographic, Washington,DC.

EDUCATIONAL BACKGROUND
Bachelor of Science in Commercial Advertising / Graphic Communication
UNIVERSITY OF MARYLAND, College Park, MD

AWARDS
Emmy Award: Wonderful World of Disney Show Package
Emmy Nominations: NORM main title, Magical World of Disney main title
Broadcast Designers Association Gold Award: Everwood main title; numerous gold, silver and bronze awards and nominations
Affiliation: Broadcast Designers Association



PARTIAL CLIENT AND TV SHOW LIST
Iman, Simon and Schuster, Mario Testino, Herb Ritts, Mike Ruiz, Quincy Jones, John Wells, Jamie Foxx, Don Cornelius, Damon Wayans, Lifetime Television, BET, Disney Studio, Fox Movie Channel, TLC, HBO, NBC, Jeopardy, HollywoodOffices.com, Zegna, RodeoDrive.com, Norm, Vibe, The Essence Awards, Line of Fire, Jack & Jill, Presidio Med, MTV, The Real World, Mercedes Benz Fashion Week, VentureOne, Italian Trade Commission, Westfield Shopping Centers, The Shops on El Paseo, Gearys Beverly Hills, Tiffany & Co., Sheryl Lee Ralph, Senator Vincent Hughes, Rodeo Drive Concours d’Elegance, Garrard, Versace, Ferragamo, The Donahue Group, Dream Foundation, Wonderful World of Disney, Magical World of Disney, Amazing Race, Big Brother, Fred Hayman and Australian designer Peter Alexander.

TECHNICAL PROFICIENCY
Environments: Macintosh
Tools: CS5, InDesign, Photoshop, Illustrator, Dreamweaver, InDesign, Flash, Excel, Microsoft Word, PowerPoint, iMovie, iDVD, Final Cut, Sony HD FX1000 video cam.
Project management: Avid, Lightwave, Maya, Flame, Inferno and Live Audio sessions.

WORK RELATED REFERENCES UPON REQUEST

folio: brandIDbydesign.com
folio: BOX3entertainment.com
YouTube Channel: www.youtube.com/user/wilshire90017
Skills (2) Rating
Ad Design
Graphic Design