Allison Jackson

Freelance Content Writer & Blog Writer

Location:Mahwah, New Jersey, United States
2 Skills
Award-winning communications professional with exceptional writing, editing, speaking, and promotional skills. Highly motivated individual with keen judgment; the ability to motivate and inspire teams towards a common goal; excellent, proactive problem-solving skills; and a consistent record of exceeding company standards and expectations.

Select areas of expertise:
• Developing positive relationships with external agencies and strategic partners and fully developing the potential value of shared efforts
• Effectively communicating at the senior management, external partner, agency, cross-functional team, and individual working levels to ensure shared vision and commitment
• Maintaining strong strategic, analytical, project management, interpersonal, and negotiation skills
• Using Microsoft Office, QuarkXPress, HTML, Visio, Adobe Acrobat, Photoshop, Macintosh, WebTrends, and content management tools

Hertz Global Holdings, Inc. 2007 – Present
Director, Global Internal Communications
• Establish and lead the global internal communications program to improve employee satisfaction and engagement, including driving an evolving culture and leading change communications
• Create and implement a global internal communication strategy focused on consistent, frequent, and transparent communication at all levels
• Develop messaging and presentation for CEO’s quarterly global webcast
• Coordinate executive town hall meetings, including logistics, presentations and messaging
• Manage and develop a staff, with a focus on professional development

Executive Communications Manager
• Customize executive communication plans for the CEO and 10 of the his direct reports
• Develop 12-page, electronic global newsletter that covers all aspects of the company and solicits employee-created articles, photos, videos and features
• Provide crisis communications support, including layoffs, salary reductions and reorganization
• Spearheaded team to improve employee morale, with a 12% improvement in survey results
• Led communications efforts following the acquisition of Advantage Rent-A-Car
• Secure speaking engagements and develop speeches for various executives to address and build partnerships with key external stakeholders
• Recipient of the 2008 Global Leadership Award, which recognizes 40 employees annually who demonstrate continuous improvement, integrity and teamwork while upholding the company’s values

Jackson Hewitt Tax Service, Inc., formerly a Cendant company 2004 – 2007
Senior Manager, Communications
• Played key role as the communication advisor to nearly 800 Jackson Hewitt franchise owners
• Addressed media inquiries by coordinating, debriefing and overseeing spokesperson interviews
• Supervised and managed external public relations agency
• Provided competitive benchmarking and industry analysis, including monitoring press clippings and legislative issues to present to senior leadership
• Co-led the development and implementation of nationwide Support Our Troops initiative, including book drive and military family bowling events

Cendant Travel Distribution Services (TDS) 2001 – 2004
Corporate Communications Manager
• Developed, with distinction, key messaging for executives on internal communications and events as well as external speaking engagements and presentations
• Successfully managed executive town halls, leadership conferences and employee roundtables
• Supervised the design, content development and population of Intranet for 5,000+ global employees
• Developed and approved editorial calendar and articles for Cendant’s quarterly print magazine

Corporate Communications Specialist
• Developed communication vehicles to drive consistent messaging and build the evolving TDS ‘culture’
• Cultivated, promoted and maintained corporate identity for TDS’ 14 business unit brands
• Managed editing and distribution of daily, global internal newsletter (What’s News @ TDS), including employee information, company news and industry trends

• Created results-driven marketing copy for promotions, site, and e-mail campaigns for
• Established editorial process and consistent message for by determining site layout, style guide, tone and voice, resulting in a 60% increase in site traffic

Champion Mortgage Co., Inc., a division of KeyCorp 1999 – 2001
Web Marketing Specialist
• Created and managed the content of, increasing site traffic by 100%
• Tracked and analyzed of site traffic patterns (i.e., visitor sessions, path analysis, etc.)
• Participated in usability studies, incorporating findings and consumer feedback onto the website

Communications Coordinator
• Wrote results-oriented copy for brochures, sales letters, press releases and website content.
• Managed three newsletters: Champion Times (monthly employee newsletter), Champion Connection (bi-weekly sales publication), and At Home with Champion (quarterly customer newsletter)

Metropolitan Life Insurance Co. (MetLife) 1997 – 1999
• Developed, researched and wrote copy for a variety of employee marketing communications, including print ads, e-mails, posters, letters and brochures
• Coordinated and managed the design, production and printing process of communication materials

M.A. Corporate & Organizational Communication, Fairleigh Dickinson University, 2002
B.A. Communications, Rutgers University, 1996
Skills (2) Rating
Content Writing
Blog Writing