Scott Shirai

Freelance Grant Writer & Marketer

1820
Location:Boynton Beach, Florida, United States
Profile:https://www.freelanced.com/scottshirai
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EXECUTIVE MANAGEMENT
Strategic Planning • Marketing • Fundraising • Public Relations • Relationship Building

Award-winning expert with proven success in leading nonprofit and for-profit organizations and communicating to diverse publics, including at a Fortune 1000 company. Recipient of the national Innovator’s Award for marketing, research and fundraising (2004, 2005 and 2006) in ceremonies at the White House, the Jefferson Award for Outstanding Volunteerism, and the national Paul M. Lund Award, and past chair of the prestigious College of Fellows of the 22,000 member Public Relations Society of America.

CORE COMPETENCIES

• Visionary Leadership • Fundraising • Strategic Alliances
• Relationship Management • Market Research • Operations Management
• Mentoring and Coaching • Change Management • Accomplished Spokesperson
• Strategic Planning • Teambuilding • Public Relations/Marketing

PROFESSIONAL EXPERIENCE

Nurse-Family Partnership – Denver, Colorado 3/09-8/11
Chief Development Officer

Leader of a fund development department for a national nonprofit based in Denver.

Led a young, rapidly-expanding organization through a critical period of its growth by establishing a fundraising infrastructure with protocols and crafting and launching short and long strategies and plans for sustainability. Introduced new initiatives, including cause-related marketing and sponsorships, while exceeding a $10 million 2012 growth capital commitment before June 2011.

Mile High United Way – Denver, Colorado 9/07 – 2/09
Vice President, Donor Relations – Workplace and Corporate Giving

Set record levels in 2007/2008 by raising more than $27 million and supervising 28 employees.

Oversaw workplace campaigns and corporate gifts, won the contract for the Colorado Combined Campaign, and oversaw that as well as the Denver Metro Combined Federal Campaign. Launched several innovative projects and led transition to consultative selling and coaching.

Denver Metro Combined Federal Campaign – Mile High United Way 4/02-9/07
Executive Director

Served as Executive Director of the 15th largest campaign of 270 in the U.S. Raised nearly $4 million annually.
Set records for the most money ever raised and reversed a 7-year decline in donor participation. Planned and implemented research on younger federal employees’ giving habits and created strategies to market to them. Established new partnerships and initiatives that generated new revenue and sponsorships which also reduced expenses. Also succeeded in bringing organized labor into the campaign for the first time ever and
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Professional Experience Continued

introduced a retiree component to the campaign cabinet. Honored in ceremonies at the White House for restarting and reorganizing the CFC campaign in New Orleans after Hurricane Katrina and flooding incapacitated operations.

United Way of America 2/07 – 11/07
National Consultant

Advised and counseled Executive Directors who manage CFC campaigns at more than 200 United Ways across the U.S. Also produced and led several CFC-related webinars.

Japan America Society of Colorado - Denver, Colorado 8/00 to 3/02
Executive Director

Led a 400-member statewide non-profit organization whose mission is to improve understanding and cooperation between Japan and the U.S. through educational, cultural and public affairs programs.

Increased membership through the development, implementation and marketing of new programs throughout the state. Expanded programs through effective grant writing and heightened awareness of the organization through effectual public and media relations activities. Raised record amounts in the annual 2001 spring luncheon and 2001 golf tournament while successfully managing a crisis concerning the latter.

Hawaiian Electric Industries (HEI) - Honolulu, Hawaii 1991 to 1/00
Director, Community Relations

Administered a foundation that donated $1.25 million annually and was in charge of reputation management, crisis communications, issues management, and community and public relations strategies for Hawaii’s largest corporation.

Initiated and managed a strategic giving program, devised an employee volunteer recognition plan, and improved the corporate culture, all of which resulted in HEI being honored as Outstanding Corporation by the Aloha Chapter of the National Society of Fundraising Executives in National Philanthropy Day festivities in November 1998. Improved communications within the companies by conducting communications audits and formulating effective internal and external communications strategies for HEI and its subsidiaries.
Increased public recognition of the company as an innovative leader in the state by positioning it to be recipient of the first annual Palaka Award from Winners at Work in April 1999. Managed and led several successful crisis communications campaigns on critical issues.

Hawaiian Electric Company (an HEI subsidiary) – Honolulu, Hawaii 1982 to 1991
Director, Public Relations

Responsible for all public, community and media relations for Hawaii’s largest electric utility.

Successfully managed media and community relations after Hurricane Iwa left Oahu without power for several days. Increased public awareness of the company and its activities by reorganizing the Speakers Bureau, generating more publicity for it, and training its speakers. Planned and implemented a community relations program around a student-produced video program that was subsequently adopted by all public
schools throughout Hawaii and won a prestigious Koa Anvil from PRSA-Hawaii. Recipient of the Ilima Award for speech writing from the International Association of Business Communicators-Hawaii Chapter.
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Professional Experience Continued

Launched and managed an award-winning video division that expanded public awareness of the company through several “firsts” in Hawaii; i.e. video news releases of hurricane damage, regularly-scheduled cooking program on public access television, etc.

Visual Perspectives –Advisor and Past President 1980 - present

Counsel numerous government/community leaders on communications, marketing, public speaking and media relations.

Train and coach CEOs, community leaders and company spokespersons on effectively communicating with the news media, included two governors and their cabinets, the American Medical Association, the University of Hawaii, Kapiolani Community College, and numerous CEOs and spokespersons. Also conduct research and focus groups, as well as plan and implement marketing, branding and PR campaigns. Produced various quality video programs that have won awards, like “Best Documentary” from the National Hospice Association and which have aired on television. Published and market the popular “Karaoke: Sing Along Guide To Fun & Confidence” with numerous appearances in local, national and international media. Organized and coordinated a successful public information campaign for the State Department of Hawaiian Homes, including a half-hour television special, newsletters, newspaper ads, statewide community meetings. Managed communications strategies, television commercials, debate strategy and coaching, and media consultation for several major political races and ballot issues.

OTHER EXPERIENCE:
News director, KGU Radio - Hawaii
Reporter, anchor, executive news producer, KHON TV - Hawaii
News broadcaster, KPOI Radio - Hawaii
Assistant general manager, Vanguard Investments - California

PRESENTATIONS:

1. Advanced Board Development for University College, University of Denver, August 2011, Denver, CO
2. Finding a Melody in Your Life’s Work for Grab the Torch, June 2011, Colorado Springs, CO
3. Finding Corporate Sponsors: The Art of Successful Research for The Center for Nonprofit Success-Denver Fundraising Summit, September 2009, Denver, CO
4. CANDO for Top 20 companies August 2008 for Mile High United Way.
5. Mini Consultative Selling for new managers May 2008 for Mile High United Way.
6. How to Promote Your United Way webinar August 2007 for United Way of America.
7. Getting the Most Bang for Your Buck webinar June 2007 for United Way of America.
8. Capturing the Generation X, Y and Retiree Markets webinar May 2007 for United Way of America.
9. Tolerance and Understanding in May 2007 to federal employees during Asian Pacific Heritage Month in Denver, CO.
10. CSI-OPM: Investigating the New Five-Digit Code System to a coalition of national federations May 2007 in Schaumberg, IL.
11. Research at the March 2007 and April 2007 Office of Personnel Management workshops in New Orleans and Seattle.
12. Agency Relations & Eligibility at the January 2007 Million Dollar Roundtable in New Orleans.
13. How to Run a Successful Campaign to a coalition of national federations May 2006 in Anaheim, CA
14. Campaign Research at the April 2006 Office of Personnel Management regional workshop in Palm Springs, CA
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Other Vitae

15. Campaign Marketing at the March 2006 and April 2006 Office of Personnel Management workshops in Fort Lauderdale, FL and Palm Springs, CA
16. Campaign Issues & Resolution January 2006 at the Million Dollar Roundtable in San Diego, CA
17. How to Revive a Stagnant Campaign to the International Conference of the Public Relations Society of America in Miami, Florida in October 2005
18. Press Releases that Sell and Special Events that Sizzle August 2005 for the Colorado Association of Non-Profit Organizations
19. Donor Research March 2005 and April 2005 at Office of Personnel Management regional workshops in Miami and San Diego
20. How to Run a Successful Campaign to a coalition of national federations May 2005 in Chicago, Illinois.
21. Agency Relations and Communications January 2005 - Million Dollar Roundtable, Las Vegas
22. Case study of the award-winning 2003 market research and campaign, April, 2004 to a graduate marketing class at Daniels College of Business, University of Denver
23. How a Nonprofit Organization Reversed Declining Donor Trends October, 2004 at the Public Relations Society of America’s International Conference in New York City
24. Case study of the award-winning 2003 CFC market research and campaign, October, 2004, at the Public Relations Student Society of America’s International Conference in New York City
25. Market Research April 2003 at the OPM workshop in Albuquerque
26. Market Research March 2004 at the OPM workshop in Fort Lauderdale
27. Special Events February at the 2003 Million Dollar Roundtable in San Diego, California
28. Research and Marketing February 2004 at the PCFO Conference in Orlando
29. Strategic Social Responsibility October 2003 at the PRSA International Conference in New Orleans
30. Strategic Philanthropy October 2002 at the PRSA International Conference in San Francisco
31. Tolerance and Diversity October 2001 at the PRSA International Conference in Atlanta
32. Effective Public Relations for Small Non-Profits April 2001 for Helping Hands/Faith in Action
33. Special Events That Sizzle October 2000 for PRSA Colorado
34. Crisis Communications November 2000 at the PRSA International Conference in Anaheim, CA

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Other Vitae

COMMUNITY SERVICE:

Honolulu Community Television - Past President /Director 1992 to present
Positioned HCT as the leading facilitator of funding for independent film and video producers in Hawaii.

Daniels College of Business-University of Denver – Executive Mentor 2004-present

Menttium – Mentor 2010-present

Colorado Public Television - Immediate Past Chair of the Board 1/03 to 12/06
Led KBDI through a multi-million dollar digital conversion capital campaign and implemented strategies for multi-casting and expanded community outreach. Previously chaired its development and compensation committees. Initiated, directed and co-produced the Gridiron Show, an annual fundraising event.

PRSA, Colorado Chapter – Director and National Delegate 2003 to 2007

The Samaritan Institute - National Director 2002-2004

College of Fellows, PRSA – Past Chair and Member 1999 to present

Hawaii Public Television - Chair of the Board 1996 to 12/99
Led HPT through severe state budget cuts and a change in state law that resulted in HPT evolving from a state agency into a private, non-profit organization. Served on the executive board of the new organization.

Hawaii Dental Society (a Delta plan) - Director & Chair, Communications Committee 1996 to 12/99
Successfully revitalized public recognition of HDS after a major restructuring in the board and executive staff.

PRSA, Hawaii Chapter - Past President and National Delegate 1982 to 12/99
Initiated a paid internship program with the University of Hawaii while starting a major fund-raiser in collaboration with the Society of Professional Journalists. Adopted several non-profits for public service projects and assisted in attaining their goals. Honored in 1999 as Public Relations Professional of the Year.

Aloha United Way - Marketing and Communications Chair 1995
Led marketing and communications efforts in helping AUW reach its goal of more than $13 million.

OTHER COMMUNITY SERVICE:
National CFC Committee – Board member 2005-2007
Strategic Social Responsibility Section, PRSA - Founding Co-Member 2004-2006
Multicultural Communications Section, PRSA - Past Chair 2003-2006

Recipient of the coveted Paul M. Lund Award in 2000 and Jefferson Award in 1989 for many years of dedicated volunteerism and community service.

EDUCATION:
University of Hawaii (BA) University of Colorado
Honolulu, Hawaii advanced business courses

Boston College Center for Corporate Citizenship
strategic phila
Skills (2) Rating
Grant Writing
Marketing