Writing about something new, in a voice that best represents the subject, really appeals to me. I'm fascinated by the art and science of creative copywriting; the balance created by beautiful words, strategically shaped to hit a target. My experience includes working to deadlines, coming up with fresh ideas for writing blogs, articles and newsletters, producing effective web copy and establishing social media interaction for clients. Many of these projects included writing in a variety of styles, skilfully appealing to specific target markets. I have experience with SEO including keyword research, optimising content for search, link building, competitor analysis and Google analytics. I also have a background in art, design and music which has made general creativity and social interaction a big part of what makes me tick!