Michele Mulligan

Freelance Article Writer & Copywriter

Location:New York, New York, United States
2 Skills
michele mulligan

Strong managerial skills • Excellent client relationships/requested by client for projects • Expert , noted concepting skills • Compelling presentation skills • Quick, creative, edgy, effective writer across all media/audiences/demographics • Skilled at finding the consumer’s “truth” in any brand • 10+ years experience decoding complex medical text for simpler, inviting copy across all therapeutic categories • Strong strategic development • Keen insight on needs of branded vs unbranded pieces • Expert in FDA regulation, health literacy • Skilled troubleshooter/deadline-driven

full-scale websites banner ads point-of-sale
print ads email blasts direct mail multicultural/LGBT billboard mobile apps
ex-US markets market research patient brochures
TV/radio scripts B2B field force pieces
luxury DTC/DTP messaging dekks
beauty photo shoots/casting SEO/SEM

• Winner, “Best Branded Print Campaign 2009” [Isentress], DTC National Advertising Awards
• Nominee, “Best Interactive Campaign 2010” [Isentress], GLAAD Media Awards
• Nominee, “Best Interactive Campaign 2010” [Hyatt], GLAAD Media Awards

2011 Senior Copywriter (Freelance). Global Advertising Strategies
Clients: Novartis, DirecTV
Print/digital pieces for general/multicultural/ex-US market consumers (Alzheimer’s)

2010 Senior Copywriter (Freelance). Target Smarts
Clients: Noxzema, TRESemmé
Highlight: Contributed on winning concept for current Noxzema campaign

2009 – 2011 Senior Copywriter. Prime Access Inc.
Clients: Major League Baseball, Merck, Novartis, Hyatt
Digital/print/radio/TV pieces for multicultural/LGBT markets (HIV, hep C, sickle cell)
Highlight: Award-winning HIV campaign, including full-scale website HealthyWithHIV.com

2008 – Senior Copywriter. UniWorld Group 2009 Clients: Burger King, Home Depot, AstraZeneca, AmeriChoice
TV/radio/print/point-of-sale/billboard spots for AA/Hispanic markets (children’s asthma)

2005 – 2008 Senior Copywriter. Agency Rx, Ogilvy, BrandPharm, Draft FCB
(Note: Ogilvy, BrandPharm, and FCB were freelance positions)
Clients: Pfizer, Wyeth, Novartis
Digital/print pieces for epilepsy, diabetic peripheral neuropathy, fibromyalgia, postherpetic neuralgia, menopause, breast cancer, and sickle cell anemia

2004 – Interactive Medical Copywriter. imc2
2005 Clients: Pfizer, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble
Full-scale websites for top interactive marketing agency

2001 – Managing Editor. Saatchi & Saatchi Healthcare, JUICE (DTC/DTP)
2004 Client: Merck
Oncology, asthma, herpes zoster, HPV, and bipolar disorder accounts via AMA style guide

2000 – Writer, Researcher. MTV
Co-wrote, researched, edited installments of MTV’s anti-violence initiative, Fight For
Your Rights and MTV’s 20th anniversary commemorative book, MTV Uncensored

1993 – 19994 Assistant to Program Standards Division. NBC
Wrote nationally syndicated community-awareness campaign, The More You Know

1999 – 2000 Managing Editor. New York Historian
Managed editorial content of 20+ seasoned writers (for the New York Times, Village Voice, NY Press) for bi-monthly startup glossy on the history behind NYC’s 5 boroughs

1996 – 2000 Senior Managing Editor. Lippincott, Thieme, Elsevier Medical Publishers Heavy scheduling, editing, copyediting, proofreading, text development, imposition, pagination for country’s top medical publishers

1990 – Columbia College, Columbia University. History/Sociology
2000 NYU School of Continuing Education (Entertainment Reporting; Sheryl Berk of Biography)
2001 NYU School of Continuing Education (News Reporting; Bill Bell of the New York Daily News)

Photoshop, InDesign, Microsoft Word, HTML, Quark, Excel
Skills (2) Rating
Article Writing