Ayesha Imam

Freelance Graphic Designer & Brochure Designer

Location:Montreal, Quebec, Canada
2 Skills

OBJECTIVE: To obtain a challenging position where my experience, accomplishments, and proficiency will allow me the opportunity to continue to learn and grow. I wish to play an integral role in a company’s creative scope by providing vital contributions with my web & graphic designing skills and gain valuable exposure in a high-tech web & computer graphic environment.

July.2008 – Present Sheraton Karachi Hotel
Manager Marketing Services
Handling 3 portfolios; marketing & PR along with creative designing. Planning, developing and implementing PR strategies and answering enquiries from media, individuals and other organizations, often via telephone and email.
• Distributing press releases to targeted media, collating and analysing media coverage.
• Designing the publicity brochures, handouts, direct mail leaflets, Menu cards and multimedia presentations.
• Devising and coordinating photo shots.
• Organizing events including press conferences, exhibitions, open days and press tours
• Maintaining and updating information on the organization’s website;
• Sourcing and managing sponsorship opportunities.
• Commissioning market research.
• Managing the PR aspect of a potential crisis situation.
Sep.2005 – Jun. 2008 Sheraton Karachi Hotel
Creative Marketing Executive
Worked as a creative marketing executive. Independently design, visualize & do copy writing for all the promotional campaigns of the Hotel & its Restaurants. Update & implement the Sheraton brand collateral as per brand standards.
Jan. 1998 – Sept. 2005 Fedglobe distribution & Marketing (Pvt.) Ltd., Karachi, Pakistan
Senior Computer Graphic Designer
Worked as a senior Graphic Designer, responsibilities involves work with customers to draw free hand sketches and fulfill their requirements. Give new idea to customer and management for new products. Develop marketing and public relations documentation pieces utilizing Adobe Illustrator and MS Front Page. Working as a creative consultant for over various web design projects which utilizes software-designing tools like Photo shop, Freehand and Dream weaver. Architect, design and implement web site for Federal Information Technology using software tools like Adobe Photoshop7.0, Macromedia Freehand10, Dream Weaver 3 and Microsoft Front Page.

Fedglobe distribution & Marketing (Pvt.)Ltd., Karachi, Pakistan
Computer Graphic Designer
Worked as computer graphic designer, main responsibilities were to design different products based on client’s requests and requirements such as wrappers of Chips, Biscuits, chewing gums and cartons of cereals. Design brochures for several different pharmaceuticals company namely Hilton pharma, Liskopharma, Johnson & Johnson. Designed magazine adds, Press adds, Posters, Mobiles, Bunties, Stickers and for many different products.

I have been performing free hand sketches and working with most of the media like, Water color, Poster color, Oil & Dry Pastels, Charcoal pencil, oil paints, color pencil and spray work with the help of Air brush.

PROJECTS: Worked as a Free Lancer
Worked on several different projects as a free lancer such as developed a full scale marketing campaign for Kolson Snacks which includes designing wrappers, brochures, News Paper/Magazine adds, buntings, mobiles, posters and stationary. I worked on several different projects for Konica Films, Kidlins, Federal Distribution & Marketing, Federal Industries, Bunties and Pizza Hut Pakistan Ltd. I also designed a lot of logos for different companies.

Fashion Design institute (senior year thesis)
This Project was my senior year thesis. In this project I vision and proposed a unique kind of Fashion Design Institute which should commenced a highly professional learning atmosphere. Students should learn every aspect of fashion designing, they should be encouraged to be creative, they should learn how to design jewelry, dresses, posters, magazine & press adds, etc. They should learn to expert in different media like Watercolor, Poster color, Oil & Dry Pastels, Charcoal pencil, oil paints, color pencil and spray work.

Senior year thesis was planned, researched, written and formally presented to the board for their review. It was greatly appreciated by the board members and they approved this project and I passed this course with flying colors.

COMPUTER SKILLS: Hardware: Mac OS X, Power Macintosh G4 series, IBM PC Compatible
Operating Systems: iMac OS 10.4.11x, Microsoft Windows XP
Software: Macromedia Freehand 10 & MX, Macromedia Dream Weaver MX 2004, Adobe PhotoShop 7.0 & CS2, Adobe Illustrator CS2, Adobe Image ready 7.0, Adobe Flash CS3, Coral Draw 11 & Microsoft Office 2000.

EDUCATION: 4 years Graphic Designing Diploma
Karachi School of Arts, Karachi, Pakistan.

Multimedia Course
Arena Multimedia, Karachi, Pakistan.

Set Designing Course, Pakistan Television, Karachi
Completed 180 Hours of set designing from Pakistan Television

PROFESSIONAL PORTFOLIO: Will be presented during the Interview or second meeting

REFERENCES: Will be furnished upon request
Skills (2) Rating
Graphic Design
Brochure Design