Robert Roth is an Atlanta-based freelance copywriter. For more than 15 years, I have crafted advertising, interactive content and annual reports for some of the world's leading corporations—including The Coca-Cola Company, Polo Ralph Lauren, Emirates Airlines, Newell Rubbermaid, Neenah Paper, US Marine Corps, AGCO, Equifax, Progress Energy, Delta Airlines and Eastman Chemical. I am also the author of "The Writer’s Guide to Annual Reports" (available from Amazon.com)