Alyce Kirk

Freelance Business Developer & Press Release Writer

1451
Location:Joppa, Maryland, United States
Profile:https://www.freelanced.com/alycekirk
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2 Skills
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EXECUTIVE SUMMARY

• Significant and documented success in managing strategic corporate public relations and internal/external communications in design/built environment

• Strong client relationship and business development history

• Skilled in research and outreach leading to effective media placement in national and international markets through print, television, radio, trade journals, social media and top tier publications

• Experienced in directing/creating winning proposals, strategic presentations, strategic media planning and public relations campaigns, branding, copy writing, speech writing, talking points, case studies and press releases

• Articulate, assertive, key senior level professional with excellent management and mentoring skills

• Knowledgeable in creating highly effective marketing /publicity tools via web and print, social media, direct mail campaigns, event and tradeshow design, planning, and presentations

SKILLS

MARKETING/PUBLIC RELATIONS

Create strategic PR plans that reach target markets through developing ‘core mission messages’ aligned with existing and future business goals

Strong marketing and business development experience supports highly pro-active public relations

FIRM WIDE PUBLIC RELATIONS MANAGER
Associate
RTKL Associates, Inc. Baltimore, Maryland
April, 2011 to present

January 2008 to February 2009 laid off due to economy

Strategic media planning, writing, and placement of architecture projects including design, master planning, mission critical and interior design, etc. achieving consistent placement in national/international design, top tier trade and business publications .Oversee three external PR firms in Chicago, Los Angeles, and China. Interface with marketing and communications team to ensure brand message delivery. Work with VP Marketing & Communications and VP’s throughout disciplines. Mentor junior public relations staff and collaborate with marketing and communications team to align public relations business values. Travel nationally to RTKL offices, trade shows and press conferences.

• Pitched ‘Grid Street Place’, a book written by RTKL principals to various publishers and achieved publishing in early 2010.
• Achieved NPR interview with CEO of firm and work effectively with principals throughout the world to promote and position the firm.
• Coached Mission Critical team to win recent higher educational data center contract

PRESIDENT
Kirk Communications, Marketing & Public Relations
March 1997 to May 2007

Consulting with clients including Architects, Engineers, Interior Designers, Contractors, and other diverse businesses: Honeywell International, The Baltimore Engineering Society, John E. Day Contractors, Notari Architects, Combustion Science & Engineering, Commercial Real Estate Women,
Dr. Joel Schwartz, HealthCare Development Group, Edward Lazer, DDS, FireSmart Building Technologies, Inc., S. C. Burdette Architects, Hogg Contractors, Maryland Department of Transportation, Zolna Landscaping Design, Architects Bermudez Clark, The Baltimore Metropolitan Council, Maryland
Department of Transportation, Sugar and Associates Interior Design, MainStreetData.com, MoneyForKids.com, Greenbuilders, Inc., Kroiz Architecture, Chambers Design

Provided clients with new business opportunities,marketing strategy, marketing plans, public relations, and branding. Directed external agencies creating advertising, capabilities brochures, trade show handouts, corporate identity packages, etc. Directed staff and subcontractors to meet clients’ objectives

VICE PRESIDENT, ASSOCIATE, MARKETING AND PUBLIC RELATIONS
Brasher Design, Columbia, Maryland
January 1995 to February, 1997

Responsibilities: Identify new business/design opportunities, create marketing strategy and implementation plan, establish objectives and goals, develop proposals and oral presentations, identify prospects, create and maintain contact database, make appointments for presentations, establish client relationships, write in-house newsletter, press releases, magazine articles highlighting architectural projects, maintain active presence in local and national marketing organizations

ORGANIZATIONS

Member, Public Relations Society of American
Member, SMPS
Former President, SMPS (Society Marketing Professional Services) Chesapeake Chapter
Member, SCUP (Society of College and University Planning)
Member, Mountain Club of Maryland
Member, Brandywine River Museum, Chadds Ford, Pa.
Member, Island Institute, Maine
Member, Maine Audubon Society

PUBLICATION and WRITING SAMPLES

National/International portfolio available upon request
Former columnist for Mid-Atlantic Builder
Former book review editor for The Daily Record
Former online columnist for MaryElise.com

EDUCATION

B.S. Mass Communications, Towson University, Maryland, 1998

INTERESTS Writing, Sailing, Golf, Travel, Art, Cinema, Hiking, Public Speaking