11/02- Present: EDITOR/WRITER/PUBLICIST/PUBLISHING CONSULTANT
Responsibilities: Provide editorial, research, public relations, sales, copyediting, copywriting, prospective client draft proposals, brochures, web content, marketing ideas & solutions, services and publishing (including start-up) consulting services to magazines, newspapers, newsletters (both online and print), PR firms, small, medium and large companies, and trade associations on a per assignment, project or contract basis.
Accomplishments: Bylined news and feature stories for a business/lifestyle national magazines, trade publications, association publications; case studies and collateral marketing and web copy for corporate marketing departments and associations; brochure and marketing copy, ad copy; publishing consultant for two community weeklies, a monthly trade publication and a niche-oriented publication; a b-to-b business publication; assistance with publication start-ups; sales for trade association publications; research for marketing firms and associations; in-house and outbound PR and media relations, including press releases, pitch letters, ghosted stories for PR firms’ clients in more than 30 specialized magazines and newspapers; press release drafts and media placements, writing PR firm prospective client proposals; writing RFPs, RFQs, SOQs; provided fund-raising ideas for an association.
Topics have included finance, economic trends, IT, technology, computers and software (including reviews), marketing, healthcare, lifestyle, real estate, retailing, distribution, construction, engineering, architecture, interior design, small business needs, business management techniques (Six Sigma), publishing, news analysis, marketing, merchandising, trend stories and more.
6/89 – 11/02 EDITOR-IN-CHIEF & WEB CONTENT EDITOR
New York Construction News
The McGraw-Hill Companies
Responsibilities: To supervise and oversee the publication from start to finish; serve as a liaison with production, the sales staff, and the industry-at-large. This includes writing news, features and editorials, serving as web content editor for the publication's Web site, and serving as an "expert" source and guest speaker for and about the industry.
Accomplishments: I reformatted the publication, first in a tabloid format, then as a four-color magazine, increasing both industry coverage and readership, making the publication the "forum" for the industry. I also established a network of prominent contributing editors, coordinated the launch of 19 new rotating monthly columns in the tabloid, established the Heavy Construction & Equipment section, Environmental page, annual and monthly special sections to help generate new revenues, established the publication's first editorial calendar, established a new format for special sections which increased revenues. I have written house ads and promotional copy for Special Sections. I established the publication as a resource for the outside media; as a model and editorial resource for the McGraw-Hill Dodge Construction Publication (DCP) network and other company publications. I wrote computer hardware and software reviews and other national stories for the DCP network and other McGraw-Hill publications. I advocated a proactive Web site early on and conceived of and developed concepts that attract visitors. Earnings: 65,000/year + $8,000 in quarterly bonuses)
(I also served as contributing editor to Manhattan Real Estate Exchange and as a consulting editor to New York Casting (through October 9, 1992). Served the Manhattan-based Public Relations firm of Spencer Rubinow as a marketing consultant and vertical market (pcs) freelance writer for eight years.)
Awards: Recipient 2002 Corporate Achievement Award for 9/11 coverage, Recipient 2000 Industry Leadership Award from the Society for Marketing Professional Services.
6/84 - 5/89 SENIOR EDITOR
Computer & Software News
Responsibilities: Assist and direct new staff members in gathering news and a building network of sources. Assist other editors in the writing, coordination and closing of their sections. Write over 20% of all editorial copy including news, features, new Merchandising, and Product/Technology columns. Wrote 120 consecutive, unique, weekly marketing pieces as the New Products Editor. Consistently maintained industry rapport.
Accomplishments: Broke more exclusive news stories in this fast-paced industry than any other editor. Created, launched and maintained computer industry's first op-ed page. Selected by the Editor to institute and develop "Target Market" studies that became special sections. Selected to do first "making of a sale" story. Contributing Editor to "Accounting Today".
Awards: Distinguished Journalism '85/'86/'88, Best Personality Profile, '85, Winner, Godfrey M. Lebhar Award for Journalism Excellence, '88.
8/82 - 1/84 MEDIA SPECIALIST
AND PUBLIC RELATIONS WRITER
Visiting Nurse Service of New York
Responsibilities: Supervised 14 staff reporters. Responsible for expansion and maintenance of press relations; execution and placement of news and feature stories; writing and coordinating internal/external publications; editor of employee newsletter. Chief reporter for fund raising tabloid; agency photographer. Liaison with printers and typesetters.
Accomplishments: Created the non-profit’s first employee newsletter. Achieved placements in daily newspapers and national, industry-related magazines. Even got TV and radio coverage for special events.
6/79 - 8/82 FREELANCE WRITER/EDITOR,
Accomplishments: Wrote news and features about the video game industry, consumer electronics, police identification procedures and numismatics for Vending Times, Home Furnishings Daily, Reward News, Consumer Electronics Magazine, and a wide range of numismatic firms and publications. Served as newsletter editor and publicist for the Federation of Apparel Manufacturers.
11/77 - 6/79 ASSOCIATE EDITOR (Acting Editor)
Convenience Store News
Responsibilities: Wrote editorials, news, features, maintained and increased industry rapport.
Accomplishments: Established and coordinated a national network of over 100 correspondents, restructured the publication's format and created two new sections, increasing readership from 6,000 to 48,000. Covered conventions and press conferences, attended meetings with sales representatives.
6/75-11/77 EVENT PROMOTER
Responsibilities: To establish and promote numismatic and philatelic expositions within antique shows at the New York and Nassau coliseums.
Accomplishments: Increased antique show traffic by helping make show a total family destination; marketing one show as “show of specialists,” for another, introduced new $2 bill to NYC before President received his in early 1976; secured media and trade coverage.
6/74-6/75: ASSOCIATE EDITOR
Audio-Visual Communications magazine & VidNews Newsletter
Media Horizons, Inc.
Responsibilities: write news, features, departments, copyedit.
Accomplishments: Wrote news and feature stories, including cover stories. Copyedited and
proofread copy. Wrote publications’ departments. Job offered based on internship with firm’s Government Data Systems, Reprographics Engineering and In-Plant printer magazines.