Kristen A. Weiss
Interactive Advertising Consultant
Possessing nearly 10 years of experience driving strategic online & offline marketing programs, I have contributed to overall growth in product visibility, demand and ROI for several clients across many verticals including leading corporate, product and educational organizations. Highly competitive, passionate and articulate, I am able to achieve results above and beyond the expected.
AREAS OF EXPERTISE
Social Media, SEM & SEO, online media/display, website conversion optimization and MVT testing, on-site and conversion analytics, fully integrated marketing programs, email marketing, mobile marketing, shopping portal placements and management, brand monitoring, link building, affiliate marketing, call center scripting and optimization.
2/10 – Present – KAW Interactive – Founder – Pine Island, NY
•Manage several complex online marketing programs for a variety of clients
•Work includes Social Media management and monitoring, PPC, email, SEO
•Month over month, produce favorable results for clientele
7/11 – Present – CUnet – Director, Audience Marketing Services – Paramus, NJ
•Promoted internally July 2011
•Responsible for all aspects of the following 6 teams of personnel – Social Media, PPC, SEO, Email Marketing, Display and all Reporting and Analytics.
•Work to ensure full product offerings are utilized where appropriate across all clients as well as for internal Web properties to ensure a comprehensive Internet presence for our clients.
6/10 – 7/11 – CUnet – Account Director, School Delivery – Paramus, NJ
•Began work at CUnet following the end of maternity leave.
•Sample Clients - Kaplan University, University of Phoenix, Grand Canyon University, Strayer, Career Ed, Anthem Education Group.
•Manage a team of 7 to monthly revenue goal of roughly $3M a month.
•Oversee all online marketing initiatives for areas of improvement and suggestion to clients – Identify new online areas for clients to expand into.
•Directly handle all escalations as well as new opportunities for clients.
9/09 – 4/10 – Zeta Interactive – Director of Digital Services – Parsippany, NJ
(3/08 – 9/09 – SEM Strategist)
•Sample Clients -Kaplan University, K12, Pitney Bowes, Prudential, Sony, Intellicorp, TurboTax.
•Managed and oversaw roughly $1.3M in monthly budgets for Kaplan programs and Pitney Bowes programs alone.
•Successfully increased lead to enrollment percentage for Kaplan University by 52% overall.
4/07 - 3/08 – SendTraffic – Client Services Manager – New York, NY
•Sample Accounts - ITT Technical Institute, AccuQuote, InsideStore, Raymore & Flannagan, Amsterdam Printing, HealthNet, Crispy Gamer, Denver Mattress, Furniture Row and others.
•Managed and oversaw $1.5M+ in monthly budgets for 25+ clients across PPC, email, media and website programs.
•Managed a team of 10 ensuring top rate client communication and satisfaction, program success and growth as well as managing and mentoring employee internal growth and betterment.
9/05 -4/07 – DigitalGrit – Account Manager – Boonton, NJ
•Provide strategic direction of corporate-wide marketing programs for clients by planning, implementing, managing and optimizing comprehensive client online marketing efforts.
9/02 -9/05 –Crystal Springs Resort Marketing Manager Hamburg, NJ
Ramapo College of NJ Mahwah, NJ
B.A., Communications, Public Relations & Advertising
SKILLS & FURTHER TRAINING
Google, Yahoo and Microsoft (Bing) certified. Regular attendee of Internet Marketing tradeshows such as APSCU, PubCon, LeadsCon and ad:tech.
To be furnished upon request.