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Sandra Ania

Freelance Copywriter & Branding Freelancer

8272
Location:Toronto, Ontario, Canada
Profile:https://www.freelanced.com/sandraania
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SANDRA ANIA

VALUE PROPOSITION

Advertising copywriting professional offering diverse experience in client and product branding. Proven track record of working with clients and creating effective campaigns to increase awareness, interest and establish connection with audiences. Creative and innovative.

KEY ACHIEVEMENTS

• Directed, wrote and produced MADD Canada’s 2005 National Red Ribbon Radio Public
Service Announcements
• Consulted on and edited the winning essay for the Wall Street Journal Leadership
Scholarship for a Masters program; essay was selected among 60
• Won first prize for Sow’s Ear U.S. Writing Competition

COMPUTER PROFICIENCY

Editing Software: Vegas, Triple Dat, Pro Tools, CS Write and Adobe Audition
MS Office: Word, Publisher, Excel and PowerPoint
Social Media: Twitter, Facebook and LinkedIn

CAREER HIGHLIGHTS

Strategic Thinking and Planning
• Instituted Production Department at Standard Media Orillia; increased immediate and
long-term revenue
• Developed 2007 branding plan for MADD Toronto, including radio and print, focusing on
prevention of impaired driving
• Initiated new promotional strategies for prominent clientele to enhance brand recognition
• Implemented successful branding tactic to differentiate RENT2OWN Depot from same
name competitors, resulting in a 15% increase in traffic and identity recognition among
consumers

Outreach and Marketing
• Researched, wrote and produced MADD Canada’s 2005 nationwide Red Ribbon Impaired
Driving Campaign
• Developed 2006 branding campaign for MADD Toronto
• Initiated local Community Service Public Awareness Drinking and Driving Campaign
• Conducted interviews with the police, families and victims for the impaired driving
awareness program
• Formulated commercial and marketing ideas for clients
• Coordinated and implemented food and basket drives for charities

Coordination and Planning
• Implemented and organized special events for Standard Media
• Collaborated various retreats for grades 9, 10, and 11
• Established workshops where students could comfortably and freely discuss youth
issues and problems without feeling they would be judged.
• Planned weekly outings for students to make them aware of social issues, such as
hunger, homelessness, and domestic violence

Facilitation
• Tutored English as a Second Language to foreign students in a volunteer organization
• Developed lesson plans, prepared presentations, maintained and updated reading
materials
• Evaluated students’ progress, assignments and provided individual student
consultations
• Delegated tasks to Targeted Revising Agents

SANDRA ANIA

EMPLOYMENT HISTORY

FREELANCE– Communications / Advertising Consulting (2000-present)
• Consult with companies to create ‘Top-of-Mind’ brand with consumers
• Identify unique selling positions
• Write effective brand communications to build recognition for various medias

CJRT-FM Inc, Production Manager (2005 – 2010)
• Developed outreach and fundraising promos, contributing to a record 2008 fundraising
drive
• Responsible for managing advertising strategies, resulting in a more focused approach
and quicker turn-around time
• Developed strong relationships and worked closely with clients to create effective
campaigns, which were considered for nation-wide advertising

STANDARD MEDIA, Creative Writer (2003 - 2005)
• Worked closely with Account Executives to develop credibility of the creative
department resulting in a greater understanding of clients’ needs and a stronger
advertising approach
• Managed demands of over 30 Account Managers, while consistently meeting deadlines
• Created effective advertising, which clients selected for use in other medias

VOLUNTEER EXPERIENCE

HARBOURFRONT COMMUNITY CENTRE – Marketing and Communications (2011 – present)
• Created Facility Rentals brochure to increase rentals
• Developing Monthly community newsletter to increase awareness of H.C.C. benefit

MADD TORONTO – Media Relations Coordinator Board Member (2003 – 2006)
• Wrote monthly awareness articles for 3P Media, Tuned Magazine and Dine.T.O.
• Researched and analyzed issues relating to impaired driving, which were key in a new
concept development for the 2006/2007 print campaign
• Liaison between MADD and media for RIDE interviews
• Coordinated development of 2005 National Radio Project Red Ribbon Campaign

EDUCATION AND TRAINING

Bachelor of Professional Arts; Communications Studies Major
Athabasca University, Alberta (currently enrolled in third year)

Radio Broadcasting Diploma, (Honours) 1997
Seneca College, Communications Arts Campus, Toronto

INTERESTS AND ACTIVITIES

Successfully completed American Sign Language 1A to 2D and finger spelling classes
Volunteered as Peer Minister, counselling students and organizing drives for shelters
Active with social media
Avid Dragon boater and Outrigger Canoer
Flew with the Canadian Forces Snowbirds and Sky Hawks

REFERENCES AND PORTFOLIO AVAILABLE ON REQUEST

*Rate is based on type of project
Skills (2) Rating
Copywriting
Branding