Darrell Weaver

Freelance Public Relation Freelancer & Blog Writer

Location:Pleasant Grove, Utah, United States
2 Skills
Seasoned Social and Search Optimization strategist with 12 years of marketing experience across several industries. Driver of measurable success via Social, Search Engine Optimization and Brand Marketing.

Strategic Consultant, Search Optimization, Social Marketing and Reputation Management
Element Media Group, 2011 - Present
Strategic/tactical consultancy focused on Search Optimization, Social Media and Reputation Management. Accountable for formulation and execution of corporate online marketing for a confidential multinational leadership training company. Drove optimization of corporate web properties, executive brand management, reputation and Social Media Voice.

- Consulted with CEO, Board and top revenue producers in corporate marketing strategy
- Established and maintained 300+social profiles to steer social interaction
- 1660% growth in Executive Team Twitter Followers in 81 days
- Launched two additional web properties with complimentary mobile versions in 35 days
- Strategic direction and oversight of 30 person content development team

Internet Marketing and Online Sales Director
Unicity International, Orem, UT 2010 - 2011
Senior level manager accountable for corporate online and traditional marketing and content deployment. Responsible for increasing revenue growth through Social Media and Search Marketing in 30 international markets. Directed corporate re-branding initiative.

- 1267% growth rate of Twitter Followers within first 90 days
- 417% growth in Facebook fans base within first 90 days
- 159% spike in corporate YouTube video /channel views within first 90 days
- 38% traffic growth to corporate website in first 90 days
- 30% traffic increase to top selling product websites in first 90 days
- Responsible for corporate global Social and Search Marketing strategy and metrics
- Successfully launched marketing campaign focusing on 60 million+ East Indian diabetics

Manager, Global Search Marketing and Reputation Management
MonaVie - South Jordan, UT 2009 - 2010
Defined and implemented global Search, Social and Reputation Management strategies for a billion dollar international company. Market penetration of Brand utilizing enterprise-level Social and Search Marketing best practices.

- Selected by Executive Team to create and drive global reputation management strategies
- Managed European and Asian teams focused on global Search and Social strategies
- Effective deployment of $1 million dollar yearly marketing budget
- Protected brand by creating hundreds of Social Media Profile strongholds
- Increasing global search results winning first 7 out of 10 page 1 Google positions

Vice President of Marketing-
CareerStep.com - Provo, UT 2009-
Led marketing department of Inc. Magazine's 2009 Top 500 growth companies. Contributed vision and leadership through exceptional online marketing and reputation management performance.

- Directed online marketing strategies, tactics and resources to achieve company objectives
- Increased cold market email open/response rate by 85% within 2 months
- Managed, validated and launched major site re-brand capturing major market share

Director of Marketing and Business Development
Haynie and Company - Salt Lake City, UT 2007 - 2009
Accountable for strategic growth through online and offline marketing strategies. Increased business development by identifying and leveraging new initiatives, partnership channels and affiliate relationships.

- Managed design of corporate brand identity, marketing collateral and online presence
- Achieved $122,334,372 pipeline increase of new business market value in 8 months
- Delivered $783,050 in new bids and contracts with national partners and service providers

Director of Sales and Marketing
Imagine Works, LLC - Provo, UT 2002-2007
Drive client revenue growth and brand promotion through the design, implementation and management of successful online marketing strategies.

- Drove 890+% traffic increase (527 to 47,361 unique visitors) within 2 years for online retailer
- Delivered 1.16% conversion rate increase (from near 0), resulting in over $750,000 dollars of web-based revenues
- Directed 23.41% Internet sales increase over 3 year period for retail sporting goods client.
- Responsible for 90% revenue increase in client websites over 3-year period
- Led multi-state, 8-person sales and design team
- Developed $2,150,000 dollars in pipeline growth and new sales volume within 15 months
- Added $1,923,051 to pipeline by leveraging direct and online marketing strategies

Search Engine Optimization
Social Marketing - US and international
Reputation Management - Corporate, Executive, Personal
Branding - Corporate, Executive, and Product
Japanese - Fluent
Mandarin Chinese - currently learning

- Ranked by LinkedIn.com in 2010's Top 10 Best Global SEO Experts
Skills (2) Rating
Public Relations
Blog Writing