Ariel Hibbert

Freelance Content Writer & Copywriter

Location:Boulder, Colorado, United States
2 Skills
Account Management Client Services Brand Management
Production Management Copywriting Photoshop Design
Media Planning Training Email Marketing
Agency Management Reporting/Analytic Skills Research Skills

2005-2007 Bachelor of Science, Advertising, University of Colorado, Boulder
2004-2005 Advertising Major, Boston University

February 2011-Present Marketing Coordinator, Vail Resorts
• Write and edit content for websites, newsletters, marketing and in-room collateral, promotional materials, flyers, posters, high-impact sales pieces, environmental communications and other channels
• Adhere to, monitor and update the lodging division’s brand standards
• Audit and update websites
• Maintain a strategic email blast calendar and write, create and send e-blasts for all properties, sales people and event announcements
• Manage day-to-day efforts for Iconic Weddings, Vail Resorts’ destination weddings brand, including e-blasts, all wedding collateral, creative and media executions
• Manage relationships with procurement, printers and promotional companies for all collateral and campaign needs
• Maintain a weekly dashboard detailing the status of current promotions, media in market, website page views and online revenue generated with week-over-week comparisons, significant PR hits and online display impressions and ROI
• Graphic design work including creating displays for events, flyers and editing images and logos

March 2008-February 2011 Account Manager, Anthem Branding
• Managed accounts and worked directly with high profile clients including Fortune 500 companies and top advertising agencies to deliver custom branding solutions
• Executed sales of promotional products by generating ideas and proposals based on client needs and office brainstorm sessions
• Coordinated production schedules with creative department and vendors to maintain timely delivery of products using project management software
• Trained and mentored new Account Managers and Account Assistants
• Assisted in administrative duties including new client inquiries, office organization and basic accounting
• Published company accomplishments in local papers and industry blogs as part of a public relations push

January 2007-May 2007 Marketing & Sales Intern, Freeskier Magazine
• Researched advertising of other magazines in the ski industry to help ensure Freeskiers’ lead position in its market
• Organized marketing efforts by coordinating and attending events and sending products to clients to maintain healthy business relationships
• Prepared sales presentations to be given by account executives to clients looking to buy advertising in the magazine
Skills (2) Rating
Content Writing