ROBERT J. CALLAGHAN 614-431-5958
SUMMARY OF QUALIFICATIONS: Accomplished professional with over nine years of expertise in:
Complete Customer Satisfaction Account Management
Client Needs Assessments and Analysis Brochure, Flier, Advertisement, POP Designs Local/Regional/National Marketing Strategies Corporate Identity
????Proven ability to develop loyal client base within the Central Ohio and Cleveland markets. ????Significant success in identifying and securing new accounts while maintaining existing accounts. ????Skilled in applying strategic client relationship building skills to secure repeat business. ????Effective fact-finding and listening skills to develop customer needs analysis. ????Well-versed in performing strategic, consultative selling techniques to promote attributes of products, benefits to client
and performance over competitors.
????Create a professional environment, build an innovative culture, create and articulate a vision, set the example and thereby shape the business environment.
SunnySide Design, Columbus, OH.
Senior Art Director, Account Executive, 3/2003 – Present
????Develop, communicate business plans, understand and explain strategies, translate national plan for districts and territories, set goals, priorities and expectations of performance to allocate resources.
????Partner with Presidents, Vice Presidents, District and General Managers to ensure proposed budgets, marketing
plans and advertising expenses.
Pepsi-Cola Bottling Co., Columbus, OH. Jr. Account Executive/Merchandiser, 6/2006 – 12/2006
???? Employed part-time, seasonally, maintain/develop relationships with upper management of WalMart, Giant Eagle,
Kroger and including the second highest Pepsi producing store in Central Ohio. ?????Apply total customer service for retail stores, while maintaining a professional image. ?????Perform duties as an account representative when needed.
PPG Industries/Olympic Paints, Dublin/Hilliard, OH.
Retail and Commercial Sales, 5/2006 – 8/2006
????Employed part-time, seasonally and assisted potential Olympic stain and paint customers within Lowes stores. ????Customer resource for planning household commercial and residential stains and paint projects. ????Demonstrated and educated customers about proper tools and materials to be used with Olympic products.
Streamline Inc., Columbus, OH.
Senior Art Director, 3/1996 – 3/2003 ????Led a team of innovative designers and account managers to develop competitive marketing campaigns. ????Developed and implemented successful marketing campaigns that included branding, advertising, direct mail, brochures,
point-of-purchase displays, websites and external signage for major clients (e.g. Cleveland Indians Charities, Hormel
Foods, Bell+Howell and Columbus Blue Jackets. DRK/Triangle Real Estate, CASTO.)
????Researched marketing campaigns and target markets to develop and solidify strategies to increase client profits. ????Managed and finalized all client marketing materials, delivering final presentations to executive management.
Concourse Hotel and Athletic Club, Columbus, OH. Assistant Club Manager, 9/1988 – 2/1996 ????Oversaw daily club operations, including hiring, training and supervision of staff in addition to designing, developing and
implementing all marketing efforts for business profitability. ????Assisted in the development of monthly marketing strategies, increasing sales by 32% per month. ????Planned and executed quarterly open houses, leading to a 32% increase in membership per quarter and overall.
EDUCATION: St. Francis DeSales High School, Columbus, OH.
The Ohio State University, Columbus, OH. 1989-1995, Industrial Design, Visual Communication
SPECIAL SKILLS/EXPERIENCE: Word Processing and Presentation Software:
Proficient with PC and Macintosh platforms.
Microsoft Word, Microsoft Publisher, Excel, Power Point. ACT.
Quark Express, Adobe Illustrator, InDesign, PhotoShop, Creative Suite, Freehand.
PROFESSIONAL CERTIFICATIONS AND MEMBERSHIPS: Volunteer, March of Dimes, American Red Cross, Big Brother Sister of Columbus and DSACO.
Available upon request.
Please contact me at, 614.431.5958