Seasoned marketing professional with solid background in advertising, media buying and communications is also experienced teaching adult learners. Effective writing, social media and presenting skills that blend people and technology to meet audience needs.
HARVEST MOON ADVERTISING, La Crosse 2007 - present
Full-service advertising agency committed to growing clients’ business with solid creative and execution strategies.
Media Buyer/Copy writer/Public Relations Coordinator
Research, coordinate and purchase media. Write and edit copy for catalogs, brochures and newsletters. Manage projects and coordinate public relations activities.
FASTENAL, Winona 2006 to 2007
Growth through customer service.
Fastenal School of Business Instructor
Corporate instructor for full-service distributor of industrial and construction supplies. Design and deliver sales, communications and marketing courses to store managers and managers-in-training.
WESTERN TECHNICAL COLLEGE, La Crosse 2002 to 2008
A collaborative, innovative educational leader in the community, committed to student success.
Certified marketing instructor. Deliver courses through face-to-face and instructional television. Enhance learning with a versatile instructional approach.
CONSULTANT, La Crosse 2002 to 2006
Free-lance feature and news writing, media buying, and advertising sales consulting for a variety of clients.
Wrote for regional publications including Coulee Parenting Connection, Coulee Region Women and River Valley Newspapers. Wrote corporate newsletter for Courtesy Corporation and sold ad space for Coulee Parenting Connection. Purchased media for Harvest Moon Advertising.
ADVERTISING SERVICES GROUP, Madison 1999 to 2000
An internal agency providing Verlo Mattress Factory Stores with comprehensive advertising services.
Targeted new market opportunities through media analyses and market research. Worked closely with franchise owners to establish effective advertising plans and promotions and tracked ad budgets.
WXOW-TV, La Crosse 1995 to 1998
ABC affiliate serving the La Crosse and Eau Claire, Wis. markets with quality and community oriented programming.
National Sales Coordinator
Sold advertising and managed accounts for national clients and political candidates. Presented station opportunities to increase revenue and enhance station-client relationships.
PROFESSIONAL CERTIFICATIONS & INVOLVEMENT
Wisconsin Technical College System
Marketing & Merchandising Management (8/12)
Western Technical College
Marketing Advisory Committee Member
MA, Education – Professional Development, UW-La Crosse
BA, Journalism & Political Science, UW-Madison