Aisha T. Bussey
Strategic Digital Marketing/Communications Manager
Areas of Expertise:
Strategic Planning Marketing Innovation Copywriting
OmniChannel Marketing Data Analysis Brand Governance
E-Commerce Marketing Team Leadership Content Management
User Experience Management Marketing Research Brand Building
Customer Experience Management Budget Management
BlueLine Rental, The Woodlands, TX Present
Brand development to increase awareness for brick and mortar locations and all digital outlets.
Provide and manage broad strategy for both digital and traditional marketing efforts.
Strategic management of company CRM as it relates to marketing initiatives.
Provide proactive marketing direction to drive awareness for sales team, increasing instant and long-term revenue.
Launched marketing automation platform to nurture customers throughout the sales funnel, producing an average 28% CTR MoM for strategic campaigns.
Map customer experience through research and focus group analysis.
Create and organize marketing related materials based on data and research results.
Manage media buys for billboard and radio advertisements.
Use innovation and technology to grow brand awareness.
Launched state-of-the art Intranet platform in an effort to grow employee engagement.
Create and manage data-driven marketing tactics through the AppNexus console
Create and manage all remarketing campaigns.
Direct marketing team on content creation for all marketing campaigns including e-blasts, display ads, direct marketing and SEM campaigns.
Manage and direct refinement for all SEM campaigns, increasing website traffic and conversions over 120% MoM.
Oversee plan for all SEO campaigns, creating website traffic each week.
Direct and plan all internal communication efforts throughout the organization.
BlueLine Rental, The Woodlands, TX 2015
Content Marketing Lead
Write insights and marketing related materials based on internal/external data and research results.
Create approachable content that reinforces the value of measuring campaigns.
Work cross-functionally (across research, marketing, sales, design and other teams) to conduct research and manage projects effectively and efficiently.
Implement and manage internal/external marketing campaign across multiple digital platforms.
Responsible for strategizing, managing and implementing all marketing and sales tactics by utilizing marketing automation tools, social media and intranet platforms.
Responsible for content creation for all marketing campaigns, including digital marketing, direct mail marketing, and advertising.
Support all communication efforts throughout the organization.
Community manager for internal/external social tools including content creation and data analysis to increase user adoption and engagement.
Francesca’s Corporate, Houston, TX 2015
Devised strategies to drive online traffic to the company website and store locations
Tracked conversion rates and made recommendation to improve the website.
Developed and managed digital marketing campaigns
Utilized a range of techniques including paid search, SEO and PPC.
Oversaw the social media strategy for the company.
Managed online and store brand and product campaigns to raise brand awareness.
Increased traffic and conversion to the company website through marketing outlets including email blasts and social media
Responsible for planning and budgetary control of all digital marketing
Evaluated customer research, market conditions and competitor data.
Reviewed new technologies and kept the company at the forefront of developments in digital marketing. Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identified trends and insights, and optimized spend and performance based on the insights
Brainstormed new and creative growth strategies
Planned, executed, and measured experiments and conversion tests
Collaborated with internal teams to create landing pages and optimize user experience
Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews
Prepared and completed action plans to increase customer experience and total company profitability
Francesca’s Corporate, Houston, TX 2014-2015
Campaign analysis and copywriting for ecommerce in order to maximize conversions
Review and analysis for KPIs based on Google Analytics research
Develop metrics to manage digital analytics and track website optimization
Implement strategic tracking capabilities as it relates to the online sales channel
Generate strategic recommendations base on online analysis that are actionable and targeted
Work with merchandising team, facilitating dashboard reports on a daily/weekly basis
Coordinate distribution of market research data to business stakeholders and provide on-going recommendations for optimizing online projects
Work with SMEs for project implementation through execution
Work closely with other analysts and managers to explore opportunities to enhance the digital user experience
Disseminate market research data information tools leveraged to inform strategic recommendations
Automate reporting to improve capabilities and efficiency
Create reporting dashboards on as as-need basis for daily and/or weekly distribution
Work with other marketing team members and colleagues within the organization to facilitate conversion optimization tactics
Work with digital agency of record to drive sales through SEM and SEO
Strategically plan and execute all event marketing for new store openings
Work with key stakeholders to create Omni-Channel marketing plan to maximize guest experience
Freelance Writer 2011-2014
Write articles using key words and meta descriptions for the purpose of top organic and paid search placement
Research topics based on client topics, needs and agendas
Write blogs and articles in order to generate engagement and increase organic reach
The Home Depot Store Support Center, Atlanta, GA 2011
Pro Marketing Project Manager
Facilitate the product recommendation for all Pro Marketing Direct Mail and email marketing
Manage content for maximum SEO, SEM, and social media target marketing
Liaison between agency partners and The Home Depot stakeholders
Ensure that Pro marketing business has access to prime advertising in newspaper and signage
Big Red Rooster Creative Agency, Atlanta, GA 2010-2011
Provide strategic feedback, based on research, to client
Ensure that signage, packaging and fixtures meet client standards
Meet and exceed client expectation for all deliverables
Act as point contact for client and creative partners
Understand project scope and milestones in an effort to allocate resources appropriately
The Home Depot Store Support Center, Atlanta, GA 2007–2010
Hire and supervise numerous associates in The Home Depot processes and advertising system utilization
Manage multiple mass print projects in an effort to generate revenue and drive business for The Home Depot Inc.
Assisted in the development of innovative marketing concepts
Planned and implemented new processes for the function of procuring advertising information in an effort to ensure accurate ads
Work with vendor partners to achieve conducive marketing strategies that translate to multiple media functions
The Home Depot Store Support Center, Atlanta, GA
Advertising Coordinator 2005-2007
Partnered with creative management team, as well as Merchandising team to ensure the accuracy of all national mass print advertisements
Teamed with multiple artists to guarantee the maintenance of correct and comprehensible information for the purpose of excellent service for The Home Depot employees and patrons
Wrote and edited copies for clarity and precision
Aided in the training of new associates to achieve understanding of all necessary systems, as well as the mission of the company
Used office visits and cold calling as a means to market services and products to over 150 new and existing companies and clients
Public Relations/Journalism, Georgia State University, 2003