Lorena Alvarez

Freelance Retailing Freelancer & Salesperson

Location:covina, California, United States
2 Skills
Lorena Castaneda-Alvarez



Fast learner, Creative Mind, Retail Strengths in:

-9 yrs Retail Experience
-Excellent Customer Service Skills
-Management Experience
-9yrs merchandiser experience

-Knowledgeable in colors, fabric, and trend forecasting

-5 to 9 years of mannequin styling

-Easy to handle corporate floor moves and Plan-O-Grams

The fashion Institute of Design and Merchandising (FIDM), Los Angeles, CA 2004-2007

Major Fashion Design

Courses Included:
-Fashion Sketching 1, 2 and 3
-Textile Science
-Draping and pattern making
-Professional practices for fashion design
-Creative design theory and elements
-Computer aided fashion design (CAD)


- (Knowledge in Adobe Illustrator and Photoshop

Mt. San Antonio Community College (Mt.Sac) Walnut, Ca 2009-present

Working toward AA degree in Fashion design and Merchandising

Courses Included:

- Basic Fundamentals of Fashion

- Retail management

- History of Fashion

- Some CAD work (computer aided design)

Burlington Coat Factory: (626)966-0661 West Covina, CA

Merchandise Manager

November 2011 to present

Starting Salary: $35,4000 a year

Duties include:

-Supervise all floor associates

-Maintain a well organized floor at all times

-Merchandise and re-merchandise any non shop able merchandise on sales floor to drive more sales to keep the customer happy by shopping through rough spots

-Set up corporate floors with plan-o-grams and making sure merchandise is set up properly

-In charge of mark down team to capture weekly markdowns, to keep a high percentage by the end of the week.

-Keeping track of the merchandise team to take all "door to floor" merchandise out of receiving within 24 hours of truck delivery

-Ensuring the the MTA team is properly placing all freight onto the sales floor, by knowledge of all plan-o-gram, and department flows

-Taking charge of corporate floor moves in all departments

-Merchandise manger 2 departments include baby depot, youth, linens, shoes, coats and outerwear.

Merchandising team Supervisor

June 2011 to November 2011

Starting and Ending salary: $12.24

Duties include:

-Ensuring all merchandise in receiving is out on sales floor at all times with exception of back stock “door to the floor”

-Training all merchandising associates

-Analyzing all merchandise before merchandise associates put out on sales floor and making sure merchandise is properly placed out on sales floor.

-Weekly merchandise projects and weekly corporate floor moves

-Customer service

Area Manager for following Departments: Accessories, Mens and Sportswear.

Promoted manager Nov 2009 to June 2011

Starting salary: $12.00 Ending salary: $12.48

Management Duties include:

-Weekly schedules for all employees in all three departments

-Maintain inventory control

-Changing store’s mannequins

-Keep track of M.O.S (damaged merchandise move out of stock) Debits

-Daily merchandising projects for all departments

-Supervise associates on the sales floor

- Making sure all management tasks/merchandising tasks on completed on time, it is unacceptable if uncompleted by deadline

-Daily tasks for employees

-Keep track of merchandise; make sure it is properly tagged and ready for the floor

-Make sure all employees are properly placing freight in the correct place out on the sales floor by following corporate seasonal plan-o-grams

-Ensuring all merchandise can fit on the sales floor, by making appropriate changes on the floor, placing more fixtures or moving merchandise around

-Always willing to help associates on the floor for closing time recovery

-Following the merchandise coordinator, by moving merchandise around on the sales floor to make merchandise easy to find by customers.

-Always greeting and having excellent customer service skills

-Ensuring all associates are helping customers and greeting at all times

Retail Experience:

Kohl’s Department Store: (909)592-6960 Glendora, CA

Replenishment morning team June 2009 to October 2009

Hourly Wage: $8.25

Job Duties include:

-Refill merchandise on the floor that needs refilling

-Put out new merchandise on the floor

-Refill tables and towers

-Assist customers

-promote the Kohl’s charge card

-help out other associates with go-backs or recovery

-help out area supervisors with freight and refilling

The Limited Express: (626)962-7411 West Covina, CA

Sales Associate/Cashier Oct 2008 to Feb 2009

Hourly Wage: $8.75

Job Duties include:

-Work the sales floor, as well as a cashier

-Assist to valued express shoppers; help customers find a great outfit

-Promote the company’s “Express” Credit card, and gift card

-Merchandise maintenance, and restock sales floor
-Daily go-backs, maintain fitting room control

Burlington Coat Factory (626)966-0661 West Covina, CA
Sales Associate/ Sales Lead Feb 2006 to July 2008…Feb 2009 - Current

Hourly Wage: Starting: $7.50 Ending $9.00 Rehired in 09’: $8.00

Job Duties Include:

-In charge of Junior department, consent floor change, and display change
-Sales lead in the sportswear department, train new employees of sales floor knowledge
-In charge of sportswear department when instructed by department manager
-Great customer service skills, established a strong clientele base to have customers continuing to shop at Burlington Coat Factory
-Back up cashier
-Maintained inventory control

-Made sure the sportswear floor look good for morning customers
-Responsible to put out new merchandise daily
-Color and clothing alignment knowledge
-Keep track of fitting Room

-Also kept track of M.O.S (damaged items)

-Made sure customers came in the store and found what they were looking for
-Daily Go-backs

Sunshine Fashions (626)915-3114 Covina, CA
Sales Associate/ Visual Merchandiser July 2005 to Feb 2006

Hourly Wage: Starting: $7.00 Ending $7.50

Job Duties:

-Main girl to change window displays, and all wall displays
-Responsible for putting out new merchandise daily
-Trained new employees
-Great customer service skills
-Loved to change all mannequins with latest fashions

Susie's Deals (626) 816-1516 Azusa, CA
Sales Associate/ Management Key Holder Dec 2002 to July 2005

Hourly Wage: Starting: $6.75 Ending $7.25

-Job Duties:

-Colorizing all merchandise in the store and going by the store's clothing alignment sheet
-Responsible for putting out new merchandise
-Daily go-backs

-Maintain fitting control

-Customer service


Management skills:
-Responsible for opening and closing store down
-Trained new employee’s of sales floor, cashier, and merchandise
-Responsible for counting down registers and depositing money to the bank
-Great customer skills, established a great client base to ensure customers to continue to shop with a friendly environment
-keep track of sales, data, and merchandise
-Daily go-backs, and keep store clean

References: Gladly furnished upon request
Skills (2) Rating