Melanie Stern

Freelance Content Writer & Copywriter

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Location:Mesa, Arizona, United States
Profile:https://www.freelanced.com/melaniestern
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strategy. concept. branding. seo. content. web. print. blog. broadcast. film.

“Senior Copywriter – A Roadmap to Results”
by Melanie Stern
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Introduction:
Excellence - contributing for more than 25 years in creative marketing, product/services branding, promotional sales, and literary service to a multitude of advertising and public relations firms and corporations in healthcare, semiconductor and software, financial services, real estate, network security, apparel, and entertainment market segments.

Chapter 6

December 2010 – Current
Web Content Technical Marketing Writer/Editor, INTEL®, Chandler, AZ Compose original editorial and marketing content and design in the migration of new web content merged into existing broader global market website. Strategic migration focused on maintaining niche branding separate from broader market. Subject matter includes product launches of new platforms, existing hardware/ software products and applications for medical devices, hospitals, digital signage, energy, automation, and more while maintaining brand and legal compliancy. Comprising and implementing SEO practices in content. Case studies, white papers, product and solution briefs, video, and rollover web copy to a global audience. Create internal user guides and procedures for content downloads, and file storage. Create management and maintenance of site audits for content consistency and time-sensitive secure documents. Present marketing content proposals to various SMEs and TMEs. Create internal style guide.

Identity Studios, Scottsdale, AZ (freelance) – creating strategic concept and copywriting for clientele to include IT, government-assisted healthcare, and entertainment industries (QLogic, Avnet, EMC, Quest, IDM, RSA, IMPEX, Stellar Home Care, Community Mortgage, Gene Press Productions)

Chapter 5

November 2009 – October 2010
Senior Writer/Editor/Project Manager – VEMMA Nutrition/NEW VISION, Scottsdale, AZ Consistent implementation of marketing copy to enhance branding impressions. Research, write, manage and proof engaging editorial content for weekly global web publication to include sports, financial, promotional, and human interest stories from athletes to include NFL and NBA players. Improvement of content and layout lead to audience increase in absorption and conversion rate of 100% - 700%. Interview corporate leaders, Medical and Scientific SMEs. Compose event materials for conventions, compliant copy for SMEs, Professional Athletes and more. Create leadership sales training materials, articles, videos for CEO. Strategic marketing campaign conceptualization/execution for new products and territory expansion. Encapsulate corporate culture through green initiative, public relations, charitable arms, and sales materials (print, web-- traditional and viral broadcast) for over 400,000 distributors worldwide. Create internal style guide.
Isagenix, Chandler, AZ Product launches and composition of videoscripts, editorial and advertorial; new division launch of Sales/Charity Affiliate Partnerships with powerpoint presentations, invitations, internal/external email campaigns, strategic sales brochures, flyers and web content. Minimal edits required on all work.

Senior Copywriter – A Roadmap to Results 2
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Chapter 4

May 2008 - March 2009
Senior Technical Writer/Editor & Project Manager, Creative Dept. – LifeLock, Inc., Tempe, AZ Managed boutique group of copywriters for internal ad agency. Responsible for assignment, management, and execution of creative branding and affiliate partner projects from staff writers and graphic designers while acting as a liaison for Creative Director to Senior Marketing Management. Created advertising, editorial, and training campaigns for LifeLock brand and co-partner businesses via web, email, collateral and broadcast. Co-partners/sponsorships include NBA Phoenix Suns, NASCAR, Rush Limbaugh, Target, HP. Revise internal style guide and maintain compliancy. Productivity and on-time delivery of assignments increased under my direction.

Chapter 3

February 2001 – October 2010
Creative Marketing Director/Web Content Writer - for business through PRTeam Realty, and Arizona Realty One Group, respectively, both in Chandler, AZ, RE/MAX Professionals, Glendale, AZ. Represent Fannie Mae and Wells Fargo REO properties for multi-million dollar portfolio. Create Advertising and PR documents for residential and multi-family properties using print, broadcast, web, blog, and viral mediums. Worked with Buyers to educate and guide in loan process. Created tutorials and how-to guides for Buyers and Sellers on subjects related to loan and purchase process. In distressed market, achieved sales closings on 75% of inventory within 90 days of initial listing. Created radio campaign with conversion rate exceeding expectations by 300%.

Chapter 2

September 1996 - May 2000
On-Air Talent, Writer, Producer, Assistant to Program Director, 100.7 KSLX-FM Classic Rock, Phoenix, AZ and 93.3 KDKB-FM Rock, Mesa, AZ -- Public speaking on-air to an audience of more than 400,000. News, weather, and sports reporting. Numerous public appearances, celebrity interviews. First Female Hired for Morning Drive Remote Broadcasts increasing live audience by 100-1000%. First in bringing Midday show to #1 in Rock Radio Work with Programming to create music/sales strategies to increase audience share, Time Spent Listening, and revenue.

Chapter 1*
Disney Cable, CA Screenwriter, “A Boy And His Troll”

Disney Cable, CA Writer/Producer, “Making of The Undergrads”

*To view 10 years prior marketing writing/creative direction experience, an extended resume can be furnished

Prelude

Skills: AP and Chicago Styles; PC, MAC; Excel, Word, PPT, Adobe, Sharepoint, Outlook, CMS

School: BA/Radio TV& Film - Writing, CSU Northridge, 1982
Academy of Radio/TV Broadcasting, Certificate, 1996

strategy. concept. branding. seo. content. web. print. blog. broadcast. film.
Skills (2) Rating
Content Writing
Copywriting