Jess Horning

Freelance Advertising Freelancer & Website Designer

1643
Location:Reno, Nevada, United States
Website: http://www.liquidblueevents.com
Profile:https://www.freelanced.com/jesshorning
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2 Skills
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Jess R. Horning

EDUCATION
Bachelor of Science, Major- Marketing May 1999
University of Nevada, Reno
Multiple Dean’s Lists, Honor Roll

EXPERIENCE
Advertising Agency- Owner May 2008 – Present
Liquid Blue Events
? Created, developed, produced, marketed, branded Momboosa Music Festival, the largest, most successful event of its kind in the Lake Almanor area
? Created, developed, produced, marketed, branded the 48 Boneyard Blast, which is Reno/ Sparks 1st and only overnight softball tournament and one of the 5 largest in the country
? Developed, produced, marketed, branded the 2009-2011 Fantasies in Chocolate events which became the three most successful in the event’s 27 year history.
? Developed, produced, marketed, branded the 2011 Lake Tahoe Concours d’Elegance which resulted in their most profitable year in last eight years
? Substantially enhanced sponsorship programs including, The 2010 Concours d’Elegance, Vintage Nevada, Western States Police and Fire Games and Golden Eagle Regional Park
? Creative and Branding development for small businesses
Key Accounts Manager June 2007 – May 2008
Reno/Gazette Journal
? Manage and Organize 15 sales staff members to help achieve sales goals
? Develop strategic marketing presentations for top local companies including casinos, agencies and largest local advertisers
? Work closely with all departments, including marketing, editorial, publishing and online to create new product solutions that fulfill market needs and grow revenue
? Track, report and analyze sales budgets and trends
? Research & develop new products to meet advertising and marketing needs and strategies
Entertainment/ Regional Manager June 2006 – June 2007
Reno/Gazette Journal
? Manage and organize entertainment & regional teams to achieve company goals
? Assist Casinos and local advertising agencies achieve their marketing goals
? Develop marketing strategies with all local events
? Work closely with all local events & agencies in developing partnerships with the Reno Gazette Journal’s marketing department
? Research & develop new products to meet advertising and marketing needs
Account Executive/ Casino & Events Account Supervisor October 2004 – June 2006
Reno/Gazette Journal
? Assist Casinos and their advertising agencies achieve their marketing goals
? Develop marketing strategies with all local events
? Work closely with all local events in developing partnerships with the Reno Gazette Journal’s marketing department
? Assist businesses in Sparks territory achieve their marketing goals
? Generate, contact and follow through with new sales leads
Graphic Artist June 2002 – October 2004
Reno/Gazette Journal
? Design ad campaigns for contracted clients securing customer satisfaction
? Assist sales team maximize revenues by designing spec ads for potential clients
Market Analyst/Marketing Manager Sept. 1999- June 2002
Heavy Equipment Parts Company, Reno, NV
? Design and create new artwork, company logos and marketing material
? Create and coordinate Catalogs, CD Catalogs and website
? Analyze and report on various aspects of company sales and statistics
? Conduct secondary research
? Organize and create multiple direct mail pieces and flyers
WEBSITE DEVOLOPMENT
www.liquidblueevents.com
www.momboosamusic.com
www.youngeragency.com
www.boneyardblast.com
www.allenplumbingandair.com
www.weaklandshvac.com
www.laketahoeconcours.com
SPECIAL INTERESTS & AWARDS
Reno Gazette-Journal Sales Team of the Year 2006 & 2007
Reno Gazette-Journal Sales Person of the Year 2005 & 2006
Reno Gazette-Journal Team of the Year 2004
Finished Top 3 in Gannett organization in nationwide sales contest- 2006
Awarded 8 day trip to Rome, Italy for sales incentive- 2007
Awarded 42” plasma TV for sales incentive- 2006
Awarded 4 day Ensenada Cruise for sales incentive- 2005
Stars of the Future
Reno Gazette-Journal
? On-going training with nominated peers to develop corporate management skills
Leadership Classes
Reno Gazette-Journal
? On-going training with selected peers to develop advertising management skills
COMPUTER SKILLS
Extensive knowledge and skills in Adobe Photoshop, ImageReady, GoLive, Dreamweaver, Illustrator, InDesign, Acrobat, Microsoft Word, Excel, PowerPoint, Quark Express, Outlook, Act, Corel Draw and Flash. Knowledgeable in Access, Html coding, Freehand and several other applications.
Skills (2) Rating
Advertising
Website Design