Kathy Porter

Freelance Writer & Editor

1446
Location:Birmingham, Alabama, United States
Profile:https://www.freelanced.com/kathyporter
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Kathy Porter

Skills, talents, experience and specialized knowledge

• Writing, editing and content management
• Excellent command of English grammar and style
• Strong background in editorial, marketing and communications, including print and electronic publications production and management
• Outstanding communication and presentation skills
• Extensive Mac and Windows computer experience
• Mastery of Microsoft Office (Word, Excel, Powerpoint, Publisher), Adobe Suite (Acrobat, Illustrator, Photoshop, InDesign), QuarkXpress, Wordpress, Raiser’s Edge, Mac-specific software (Pages, Keynote, Numbers) and others
• Expertise in social media content production and platform management
• Public speaking experience
• Managing people, projects and resources; budgeting and financial management
• Administration, organization and time management
• Photography and graphics

Work Experience:

September 2008 to August 2011: Marketing Associate for King’s Home, Chelsea, Alabama. Wrote copy for and maintained website, print and electronic media, social media, press releases, marketing collateral, grant applications, fundraising letters and various communications for nonprofit organization. Successfully led identity change from The King’s Ranch and Hannah Homes, including website relaunch and all collateral related to rebranding campaign.

January 2006 to September 2008: Proofreader and Copywriter for Intermark Group, Birmingham, Alabama. Created concepts and wrote electronic, video and print copy for clients such as BBVA Compass, Blue Cross and Blue Shield of Alabama, Toyota, St. Vincent’s Birmingham and others. Ensured all agency-produced material conformed to accepted style and grammar standards.

January 2004 to December 2005: Communications Manager for American Cast Iron Pipe Company, Birmingham, Alabama. Directed internal and external communications program. Wrote, edited and managed workflow of weekly ACIPCO News newsletter in addition to online publications and other internal and external communications pieces.

March 2002 to August 2003: Director of Communications, Public Relations, Marketing and Government Affairs for the National Franchisee Association Inc., Marietta, Georgia. Served as managing editor for quarterly magazine, monthly e-newsletter, annual report and various brochures and marketing materials for restaurant trade association. Wrote and disseminated press releases; served as primary public relations spokesperson. Designed and published association’s first Annual Report. Researched, wrote, edited and designed 16-page report outlining activities, accomplishments and services of the association; scheduled and oversaw production; coordinated distribution. Result: Publication garnered accolades from members, dramatically improving image and raising profile of association.

July 1996 to November 2001: Miller Freeman Inc., Marietta, Georgia/San Francisco, California

January 1998 to November 2001: Associate Publisher, Wood Technology magazine, Miller Freeman Inc.; Conference Director, Wood Technology Clinics & Shows. Maintained bottom-line responsibility for monthly trade magazine serving 25,000 wood-processing professionals worldwide, plus ancillary products including website, newsletters, books and directories. Managed editorial, sales and production staffs; directed circulation and marketing efforts. Published ForestWeb, the industry’s first comprehensive online publication. Developed, programmed, and edited conference curriculum for North America’s largest annual educational program and technology exhibition for wood-processing professionals. Determined scope and focus of program, selected speakers, and organized conference tracks (90 sessions). Result: Increased number of sessions by 33% while boosting conference attendance and revenue by 12%, reversing an eight-year downward trend.

January 1997 to January 1998: Editorial Director, Wood Technology, Miller Freeman Inc., Marietta, Georgia. Served as primary editor for group of wood-processing titles. Set editorial policy, wrote news and feature articles, and supervised editorial and production staffs. Represented publications at industry trade shows and meetings. Redesigned magazine. Collaborated with editorial design team to create new logo, reflecting modern image; designed simpler, cleaner page layouts for improved readability; upgraded paper quality without increasing costs. Result: Reader feedback was overwhelmingly positive, with renewal rates improving by 3% within three months of redesign. Promoted to associate publisher January 1998.

July 1996 to January 1997: Managing and Technical Editor, Pulp&Paper magazine, Miller Freeman Inc., Marietta, Georgia. Wrote news and feature articles about technological developments in paper industry. Promoted to editorial director of Wood Technology January 1997.

January 1990 to July 1996: Associate Editor, Hatton-Brown Publishers Inc., Montgomery, Alabama. Editor for group of forestry, wood-processing and power equipment trade magazines. Served as photojournalist and editor, traveling, interviewing industry principals, attending trade shows and authoring more than 500 articles. Won three awards for outstanding photography and two awards for issues coverage.

August 1984 to October 1989: Editorial Assistant and Assistant Editor, Southern Outdoors and BASSMASTER magazines Montgomery, Alabama. Provided administrative and editorial support to editor; worked with freelance content providers to secure artwork and articles; facilitated editorial workflow and production.

Education

Huntingdon College, Montgomery, Alabama
*** laude graduate with Bachelor of Arts. Major: Applied Communications. Maintained 3.92/4.0 GPA. Jane Williams Award for top academic performance. Alpha Beta Honor Society. Editor of student newspaper.
Skills (2) Rating
Writing
Editing