Paula Pike

Freelance Marketer & Technical Marketer

1362
Location:Richmond, Virginia, United States
Profile:https://www.freelanced.com/paulapike
1
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5.0
2 Skills
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Paula Pike (434) 422-2233 – H (434) 906-1135 – C
259 Deer Drive, Ruckersville, VA 22968 paula@3notchdata.com

Professional Profile

Innovative marketing and communications professional with more than 15 years of marketing and management experience in several high tech industries.

* Strengths include market development, product management, marketing communications, research and analysis
* Developed shelf and floor promotions for new products
* Hired and trained copywriting staff of 6
* Developed strategic plans and corresponding budgets
* Developed tracking system to measure effectiveness of marketing programs

Professional Accomplishments

Marketing Analysis
* Produced call lists from current client database using Goldmine, Act, Zoho CRM, SalesForce and various other databases after analyzing purchasing trends
* Developed a lead tracking system that helped various companies analyze what marketing was actually working

Project Management
* Project Manager for the development of 200+ page proposals and 2000 product catalogs
* Planned and managed 25+ events including collateral and signage

Technical Writing
* Produced launch documentation for 5 different families of vibration accelerometers including 4-20mA, explosion proof and triaxial sensors
* Wrote and published datasheet for Ethertest, a PC-based Ethernet LAN Analyzer, Codenomicon Robustness Tester and many other protocol analyzers
* Wrote, designed and edited datasheets and documentation for AS400 and Token Ring Hubs

Trade Shows
* Planned and managed trade show schedules and negotiated booth costs
* Redesigned trade show booths including graphics and overseeing production
* Developed lead tracking program and follow-up response for each event
* Organized total event budget and purchase of promotional items for each event

Internet
* Maintained and helped revamp corporate website including login procedure and information capture
* Developed, analyzed and trended website hits, most popular pages, entry and exit pages as well as form submissions
* Search engine optimization and search word management
* Social media management

Work History

Partner/Marketing Manager
3 Notch
Charlottesville, VA
5/08-Present

Marketing Manager
Frontline Test Equipment, Inc.
Charlottesville, VA
10/05-5/08

Director of Marketing
BaySaver Technologies, Inc.
Mt. Airy, MD
2/04-10/05

Marketing Comm. Manager
Wilcoxon Research, Inc.
Gaithersburg, MD
6/00-11/03

Marketing Manager
TRIAD Architects, Inc.
Columbus, OH
9/98-1/00

Senior Copywriter
CompUSA, Inc.
Dallas, TX
12/93-8/98

Marketing Coordinator
TIEX/LanOptics
Dallas, TX
2/92-12/93

Marketing Assistant
Quorum Health Resources
Dallas, TX
2/90-2/92

Education -
BA – Communication Arts
The University of West Florida – Pensacola, FL – December 1989

Computer Skills

* Quark Xpress
* Adobe Photoshop
* Adobe Illustrator
* Adobe InDesign
* Microsoft Word
* Microsoft Excel
* Microsoft PowerPoint
* Microsoft Outlook
* ACT
* Goldmine
* Microsoft CRM
* Siebel CRM OnDemand
Skills (2) Rating
Marketing
Technical Marketing