Paula Pike

Freelance Marketer & Technical Marketer

Location:Richmond, Virginia, United States
2 Skills
Paula Pike (434) 422-2233 – H (434) 906-1135 – C
259 Deer Drive, Ruckersville, VA 22968

Professional Profile

Innovative marketing and communications professional with more than 15 years of marketing and management experience in several high tech industries.

* Strengths include market development, product management, marketing communications, research and analysis
* Developed shelf and floor promotions for new products
* Hired and trained copywriting staff of 6
* Developed strategic plans and corresponding budgets
* Developed tracking system to measure effectiveness of marketing programs

Professional Accomplishments

Marketing Analysis
* Produced call lists from current client database using Goldmine, Act, Zoho CRM, SalesForce and various other databases after analyzing purchasing trends
* Developed a lead tracking system that helped various companies analyze what marketing was actually working

Project Management
* Project Manager for the development of 200+ page proposals and 2000 product catalogs
* Planned and managed 25+ events including collateral and signage

Technical Writing
* Produced launch documentation for 5 different families of vibration accelerometers including 4-20mA, explosion proof and triaxial sensors
* Wrote and published datasheet for Ethertest, a PC-based Ethernet LAN Analyzer, Codenomicon Robustness Tester and many other protocol analyzers
* Wrote, designed and edited datasheets and documentation for AS400 and Token Ring Hubs

Trade Shows
* Planned and managed trade show schedules and negotiated booth costs
* Redesigned trade show booths including graphics and overseeing production
* Developed lead tracking program and follow-up response for each event
* Organized total event budget and purchase of promotional items for each event

* Maintained and helped revamp corporate website including login procedure and information capture
* Developed, analyzed and trended website hits, most popular pages, entry and exit pages as well as form submissions
* Search engine optimization and search word management
* Social media management

Work History

Partner/Marketing Manager
3 Notch
Charlottesville, VA

Marketing Manager
Frontline Test Equipment, Inc.
Charlottesville, VA

Director of Marketing
BaySaver Technologies, Inc.
Mt. Airy, MD

Marketing Comm. Manager
Wilcoxon Research, Inc.
Gaithersburg, MD

Marketing Manager
TRIAD Architects, Inc.
Columbus, OH

Senior Copywriter
CompUSA, Inc.
Dallas, TX

Marketing Coordinator
Dallas, TX

Marketing Assistant
Quorum Health Resources
Dallas, TX

Education -
BA – Communication Arts
The University of West Florida – Pensacola, FL – December 1989

Computer Skills

* Quark Xpress
* Adobe Photoshop
* Adobe Illustrator
* Adobe InDesign
* Microsoft Word
* Microsoft Excel
* Microsoft PowerPoint
* Microsoft Outlook
* Goldmine
* Microsoft CRM
* Siebel CRM OnDemand
Skills (2) Rating
Technical Marketing